unilever.com
Link authority for unilever.com (registrable domain: unilever.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure unilever.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname unilever.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What unilever.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://unilever.com.
| Title | Unilever Global | Unilever |
|---|---|
| Description | We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire. |
| OG Title | Unilever Global | Unilever |
| OG Description | We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire. |
| OG Site Name | Unilever |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| unilever | |
| X | Unilever |
| unilever (business) | |
| unilever | |
| Youtube | Unilever |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebPage, VideoObject, Organization.
JSON-LD block (6,061 bytes)
{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.unilever.com/","name":"Unilever Global","description":"We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.","image":{"@type":"ImageObject","url":"/content-images/92ui5egz/production/78ad2bde1d1366776ad298d63ed36d893e396a69-1920x1080.png?rect=0,36,1920,1008&w=1200&h=630&fm=jpg"},"dateCreated":"2026-02-19T15:44:30Z","datePublished":"2026-02-19T15:44:30Z","dateModified":"2026-07-14T12:25:45Z"},{"@type":"VideoObject","@id":"https://www.unilever.com/#video-2e0620fd-0df6-475d-b82a-672c19347095","name":"Excellence Everywhere","description":"Excellence Everywhere","thumbnailUrl":"/content-images/92ui5egz/production/afc3ac8b85bc6c6e4ff3c39f5b9786cec10fae07-1920x1080.jpg?w=1600&h=900&fit=crop&auto=format","transcript":"Summary\n\nA range of Unilever products being used, as well as advertising lifestyle imagery. Text throughout the video reads: “Unilever is home to some of the world’s most iconic brands. We’re staying 1, 2, 3 steps ahead. Transforming into a Marketing & Sales machine. With SASSY brands creating Desire at Scale.”\n\nDetailed description\n\nThe video begins with a close-up of a woman with curly hair adorned with gold bows smiling directly into the camera. Her hands move toward the lens, briefly obscuring the view as she frames her face. She wears a soft, light-toned top and has bright blue nail polish, creating a vibrant contrast against her skin. The text “Unilever is home” appears, suggesting the start of a message about the company. The frame pans out to show the woman is wearing an off-shoulder dress and standing in a grand, ornate room. Several other people are visible in the background in a masked ball setting in an elaborate regency-style room.\n\nThe next frame shows a close-up of a revolving jar of Dove 10-in-1 Serum Mask Intensive Repair. The jar is white with a gold-coloured lid, and the background is silvery grey. The overlaid text sitting to the left of the product, which reads “to some of the world’s”, continues the message from the previous screen.\n\nThe scene cuts to a refrigerator interior shot. A bottle of Hellmann’s Spicy Mayonnaise stands upright in the centre, surrounded by fresh ingredients such as tomatoes and red peppers. Bold blue text, which reads “most iconic”, overlays the image.\n\nThe frame then switches to a close-up of a hand lifting a white piece of fabric in iridescent pastel lighting, with soft-focus people in the background. The person’s reflection is visible on the sheet. The words “and beloved” are overlaid, and the Vaseline logo appears in the top corner.\n\nNext, the camera transitions to a Persil Wonder Wash detergent bottle, angled dynamically with water droplets against a clean, blue-toned background. The word “brands” appears on screen.\n\nThe video then cuts to an overhead shot of a jar of smooth white cream. A hand with red nail polish uses a small spatula to scoop some of the cream. The words “We’re staying” appear over the product.\n\nThe next frame shows a close-up of smooth gel-like cream in soft peach tones, with the number “1” overlaid. This is followed by an abstract close-up of liquid bubbles on a blue background, with the number “2” overlaid. And then a close-up of fresh lime slices against a white background, with the number “3” overlaid. Next, the video zooms in on hands holding a small gold box against a light background, casting a soft shadow. The words “steps ahead” appear over the box.\n\nA close-up shot of fine red powder dispersing across a white background appears, creating a textured, granular effect. The word “Transforming” appears over the image.\n\nThis is followed by a close-up of orange powder dispersing against a dark green background, with the word “into” overlaid.\n\nA new frame comes into view featuring three women standing shoulder to shoulder, smiling confidently at the camera. They are diverse in appearance: one with short, curly hair; one with long, dark curly hair; and one with straight, light brown hair. One woman has a visible arm tattoo. Overlaid text reads: “a Marketing & Sales machine”.\n\nThe next frame shows a woman in a black beret and black-and-white striped jacket, wearing a red necklace, eating cherries in a warm, soft-focus interior. The words “With SASSY brands” appear beside her.\n\nA stylised split-screen scene appears. Two women pose in elegant, black outfits within circular frames. Both are holding a perfume bottle. The word “creating” repeats across the screen. The brand name Nexxus appears at the bottom.\n\nThe screen focuses in on a woman with long, glossy dark hair and red lipstick, wearing a red coat against a dark background with falling droplets. The word “Desire” is overlaid prominently.\n\nThis is followed by a close-up of two Nexxus bottles positioned diagonally against a black background, partially visible at opposite corners, with the word “at” centred between them.\n\nThe next frame shows a Vaseline Gluta-Hya lip serum tube in cherry colour, positioned among large, glossy red spheres against a light background. The word “Scale” appears prominently on the left.\n\nFinally, the video switches into a soft, gradient background blending pastel shades of blue, purple and pink. At the centre sits the Unilever logo, with the words “Desire at Scale”.\n\nAcross all the frames, the wording in its entirety reads: “Unilever is home to some of the world’s most iconic brands. We’re staying 1, 2, 3 steps ahead. Transforming into a Marketing & Sales machine. With SASSY brands creating Desire at Scale.”","uploadDate":"2026-04-29T11:05:09Z","contentUrl":"/files/92ui5egz/production/3f1bdeaf5b61da534ef265c0057ff1d329851734.mp4"},{"@type":"Organization","@id":"https://www.unilever.com#organization","name":"Unilever PLC","logo":"https://www.unilever.com/apple-touch-icon.png"}]}Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for unilever.com and domain-level for unilever.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to unilever.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to unilever.com specifically, ranked by the linker's PageRank. The table shows the top 232; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.