thegood.com
Link authority for thegood.com (registrable domain: thegood.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure thegood.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname thegood.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What thegood.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://thegood.com.
| Title | Digital Experience Optimization - The Good |
|---|---|
| Description | The Good is a digital experience optimization consultancy delivering 16:1 ROI through CRO, UX research, and A/B testing for SaaS and ecommerce. |
| OG Title | Digital Experience Optimization - The Good |
| OG Description | The Good provides the tools, technique, and expertise to improve your digital experience and grow your revenue. |
| OG Site Name | The Good |
| Twitter Title | Digital Experience Optimization - The Good |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebPage, ImageObject, BreadcrumbList, WebSite, Organization, Corporation, ProfessionalService, Person.
JSON-LD block (8,762 bytes)
{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thegood.com\/","url":"https:\/\/thegood.com\/","name":"Digital Experience Optimization - The Good","isPartOf":{"@id":"https:\/\/thegood.com\/#website"},"about":{"@id":"https:\/\/thegood.com\/#organization"},"primaryImageOfPage":{"@id":"https:\/\/thegood.com\/#primaryimage"},"image":{"@id":"https:\/\/thegood.com\/#primaryimage"},"thumbnailUrl":"https:\/\/thegood.com\/wp-content\/uploads\/additive-outside-perspective.jpg","datePublished":"2024-04-01T21:39:35+00:00","dateModified":"2026-05-28T16:31:35+00:00","description":"The Good is a digital experience optimization consultancy delivering 16:1 ROI through CRO, UX research, and A\/B testing for SaaS and ecommerce.","breadcrumb":{"@id":"https:\/\/thegood.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thegood.com\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/#primaryimage","url":"https:\/\/thegood.com\/wp-content\/uploads\/additive-outside-perspective.jpg","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/additive-outside-perspective.jpg","width":7952,"height":5304,"caption":"digital experience optimization, the good"},{"@type":"BreadcrumbList","@id":"https:\/\/thegood.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/thegood.com\/#website","url":"https:\/\/thegood.com\/","name":"The Good","description":"Optimizing Digital Experiences","publisher":{"@id":"https:\/\/thegood.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thegood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Corporation","ProfessionalService"],"@id":"https:\/\/thegood.com\/#organization","name":"The Good","url":"https:\/\/thegood.com","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/","url":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","width":531,"height":130,"caption":"The Good"},"image":{"@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/the-good","https:\/\/twitter.com\/thegoodcompany","https:\/\/www.entrepreneur.com\/author\/jon-macdonald","https:\/\/jonmacdonald.com\/","https:\/\/podcasts.apple.com\/us\/podcast\/drive-and-convert\/id1499735729","https:\/\/www.goodreads.com\/book\/show\/210623415-behind-the-click","https:\/\/www.goodreads.com\/book\/show\/59465603-opting-in-to-optimization"],"description":"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing","foundingDate":"2009","knowsAbout":["Conversion Rate Optimization","A\/B Testing and Multivariate Testing","User Experience Research and Design","Digital Experience Optimization","E-commerce Optimization","SaaS Conversion Optimization","Landing Page Optimization","Checkout Flow Optimization","Mobile Conversion Optimization","Customer Journey Mapping","Behavioral Analytics","Heat Map Analysis","User Session Recording Analysis","Conversion Funnel Optimization","Website Performance Optimization","Growth Hacking Strategies","Revenue Optimization","Customer Acquisition Optimization","Retention Rate Optimization","Form Optimization","Call-to-Action Optimization","Product Page Optimization","Personalization Strategies"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Digital Experience Optimization Services","description":"Comprehensive conversion rate optimization and user experience services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth","serviceType":"Digital Experience Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Conversion Rate Optimization Audit","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"A\/B Testing Program","description":"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments","serviceType":"A\/B Testing","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"User Experience Research","description":"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points","serviceType":"User Experience Research","category":"User Experience Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"E-commerce Optimization","description":"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies","serviceType":"E-commerce Optimization","category":"E-commerce Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Landing Page Optimization","description":"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates","serviceType":"Landing Page Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Mobile Conversion Optimization","description":"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements","serviceType":"Mobile Optimization","category":"Mobile Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"SaaS Conversion Optimization","description":"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention","serviceType":"SaaS Optimization","category":"Software Services"}}]},"serviceArea":{"@type":"GeoShape","name":"Worldwide"},"seeks":["Increased conversion rates","Higher revenue per visitor","Improved user experience","Better return on advertising spend","Data-driven optimization strategies","Reduced customer acquisition costs","Improved customer lifetime value","Enhanced website performance","Mobile optimization","Checkout optimization","Landing page improvements","A\/B testing expertise","User research insights","Conversion funnel optimization","Revenue growth strategies"],"address":{"@type":"PostalAddress","addressLocality":"Portland","addressRegion":"Oregon","addressCountry":"United States","postalCode":"97201"},"keywords":["conversion rate optimization expert","CRO consultant","A\/B testing specialist","e-commerce optimization agency","user experience research","website conversion improvement","digital experience optimization","landing page optimization expert","mobile conversion specialist","SaaS conversion optimization","checkout optimization expert","revenue optimization consultant","growth hacking agency","conversion rate audit","website performance optimization","customer journey optimization","behavioral analytics expert","conversion funnel optimization","personalization strategy consultant","retention rate optimization expert"],"contactPoint":{"@type":"ContactPoint","telephone":"503-488-5935","contactType":"customer service","availableLanguage":"English"},"award":["Oregon Top 20 Fastest-Growing Private Companies (3 consecutive years)","Forty Under 40 Award"],"founder":{"@type":"Person","@id":"https:\/\/thegood.com\/#person-jon-macdonald","name":"Jon MacDonald"}},{"@type":"Person","@id":"https:\/\/thegood.com\/#person-jon-macdonald","name":"R. Jon MacDonald","url":"https:\/\/jonmacdonald.com\/","jobTitle":"Founder & President","worksFor":{"@type":"Organization","@id":"https:\/\/thegood.com\/#organization"},"sameAs":["https:\/\/www.linkedin.com\/in\/jonnymac","https:\/\/www.entrepreneur.com\/author\/jon-macdonald","https:\/\/jonmacdonald.com\/","https:\/\/www.goodreads.com\/book\/show\/210623415-behind-the-click"],"knowsAbout":["Conversion Rate Optimization","Digital Experience Optimization","A\/B Testing","User Experience Research","E-commerce Optimization"],"award":["Forty Under 40 Award"]}]}Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for thegood.com and domain-level for thegood.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to thegood.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 976; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to thegood.com specifically, ranked by the linker's PageRank. The table shows the top 953; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.