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Personal Loan Fintech Lenders

Prime Rate Shopper

Open Web Presence
Dominant · Search Engine Appearances ρ=0.571

AI recommendation signal analysis across 87 domains for the Prime Rate Shopper persona in Personal Loan Fintech Lenders.

Open web data in this report comes from Common Crawl HTML crawls.
Download this report (.xlsx)
87Domains Tracked
10.7MReddit Posts
8,235Wikipedia Articles
1.9MOpen Web Matches
Prime Rate Shopper_persona.report
DomainScore
forbes.com
100.0
cnbc.com
96.4
nerdwallet.com
94.0
bankrate.com
93.2
experian.com
92.0
Domains rankedn = 25
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Prime Rate Shopper's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

1.9M
Topic Co-occurrences
34.4M
Topic Phrase Matches
106
Brand Domains Seen
About 719K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Prime Rate Shopper's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.

DomainBlendedTopic Co-occurrencesTotal Appearances
forbes.com100.0255,89446,266,864
cnbc.com96.4185,19918,531,668
nerdwallet.com94.0196,0825,780,353
bankrate.com93.2186,4404,499,513
experian.com92.0181,3362,829,951
finance.yahoo.com92.094,66711,175,233
creditkarma.com85.566,9771,339,688
wellsfargo.com84.945,1652,413,314
lendingtree.com83.856,147907,537
americanexpress.com83.633,6722,531,903
fortune.com83.123,3524,278,522
sofi.com83.048,074891,407
chase.com82.428,6292,038,681
foxbusiness.com82.023,8752,544,934
vocal.media81.220,5182,468,164
bankofamerica.com80.825,3521,333,421
discover.com80.432,027678,839
capitalone.com78.621,286731,078
finder.com78.523,643552,175
consumeraffairs.com77.515,845852,383
usbank.com77.418,589573,352
credible.com76.926,472215,757
wallethub.com76.014,078554,522
lightstream.com75.718,145282,994
lendingclub.com75.417,457274,394
money.com74.911,460520,427
navyfederal.org74.415,519225,544
synchrony.com74.17,859817,625
rocketloans.com73.213,571177,920
pnc.com73.28,722450,126
citi.com72.99,716307,794
citizensbank.com72.811,393207,620
amarillo.com72.57,639440,474
moneycrashers.com72.07,500368,338
upstart.com71.913,250104,797
smallbiztrends.com71.34,398828,441
ally.com71.06,645304,707
ir.upstart.com70.912,57673,026
prosper.com70.48,917122,377
investors.nerdwallet.com69.87,703131,133
upgrade.com69.68,32699,090
builtin.com69.32,762921,767
earnest.com69.17,64294,743
avant.com68.88,21874,118
moneygeek.com68.64,555233,685
onemainfinancial.com68.38,34057,643
achieve.com67.96,89370,156
marcus.com67.65,93087,073
penfed.org66.55,45861,558
betterment.com66.22,870219,738
moneylion.com66.04,16588,047
support.sofi.com65.65,51841,373
better.com65.03,68075,128
laurelroad.com64.44,26242,243
bestegg.com64.35,03728,239
lemonade.com63.61,879167,409
fundbox.com63.23,19146,141
alliantcreditunion.org62.92,66158,218
figure.com62.32,88538,064
earnin.com62.32,46254,267
wealthfront.com61.91,459136,454
supermoney.com61.82,24453,284
support.bestegg.com59.32,39015,166
lendingpoint.com58.11,87115,171
fiona.com57.11,64312,706
pennymac.com56.71,15122,510
happymoney.com56.61,58110,860
citibank.com55.976638,530
payoff.com54.299810,061
netcredit.com54.298610,430
firsttechfed.com54.274219,401
firstrepublic.com52.850523,373
ir.lendingclub.com51.455110,656
eloan.com50.04708,063
bhgfinancial.com49.85295,667
figloans.com48.522719,432
dumblittleman.com47.916129,808
elitepersonalfinance.com47.02925,680
marinerfinance.com46.63513,213
investor.citizensbank.com43.11385,123
bestow.com41.86912,294
onefinance.com40.71053,180
primerates.com38.9138802
investor.pnc.com38.4574,126
vidyarthiplus.com36.1267,464
discoverpersonalloans.com35.9105378
startuploansusa.com34.552896
besteggloan.com31.553229
amex.com30.1113,031
loanpal.com29.719858
theyukonproject.com28.324278
marathon.com26.043,140
studentloans.discover.com20.6883
pasfaa.org19.211,099
firsttech.com17.82253
lightstreamer.com16.201,247
sweatdecks.com15.50946
walletgrower.com14.01107
achievable.com14.00483
www2.businessinsider.com13.00313
marinersbank.com12.6224
uplevel.com12.60254
wells-fargo.com10.4099
hometownlenders.com8.4039
clearvaluelending.com7.0021
myprosperity.com6.0013
106 domainsAll results shown