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Life Insurance

Single Income Household

Open Web Presence
Dominant · SE Outbound Links ρ=0.482

AI recommendation signal analysis across 105 domains for the Single Income Household persona in Life Insurance.

Open web data in this report comes from Common Crawl HTML crawls.
105Domains Tracked
17.8MReddit Posts
26KWikipedia Articles
2.1MOpen Web Matches
Single Income Household_persona.report
DomainScore
statefarm.com
97.0
forbes.com
93.2
cnbc.com
86.8
nationwide.com
83.8
nerdwallet.com
83.8
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Single Income Household's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

2.1M
Topic Co-occurrences
28.8M
Topic Phrase Matches
135
Brand Domains Seen
About 866K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Single Income Household's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
statefarm.com97.01,022,52012,196,326
forbes.com93.2210,89746,266,864
cnbc.com86.879,29918,531,668
nationwide.com83.8120,9582,117,221
nerdwallet.com83.873,0985,780,353
zillow.com83.845,47313,790,452
wsj.com83.449,25610,286,939
aol.com81.622,49120,399,416
usnews.com78.325,6153,779,300
guardianlife.com75.639,606500,063
economictimes.indiatimes.com74.714,8472,155,367
lifehappens.org74.242,040239,291
fidelity.com74.218,2641,174,960
nasdaq.com73.511,7061,996,066
usaa.com71.814,916604,192
valuepenguin.com71.211,536730,673
policygenius.com71.118,512286,497
dfs.ny.gov70.511,922505,472
limra.com70.220,180161,323
metlife.com69.912,616354,701
equitable.com69.812,959326,245
ramseysolutions.com68.78,011498,569
mn.gov68.35,122959,196
money.com68.27,013520,427
insurancebusinessmag.com67.78,060311,044
newyorklife.com67.110,291149,193
farmers.com66.67,131244,953
prudential.com66.27,605184,883
mutualofomaha.com66.19,014126,464
massmutual.com66.08,625132,066
principal.com65.97,797150,268
insurance.com65.76,969172,062
gerberlife.com65.610,30879,266
moneygeek.com65.45,580233,685
ameritas.com65.14,491312,780
insure.com64.96,599136,194
amfam.com64.85,529182,142
aviva.co.uk64.05,187144,551
northwesternmutual.com63.85,793104,860
thrivent.com63.64,804140,351
lemonade.com63.34,087167,409
annuity.org63.24,646126,644
ethos.com63.06,99152,473
investors.nerdwallet.com62.23,586131,133
aig.com62.04,16491,239
empower.com62.02,811195,600
transamerica.com61.03,86565,665
moneytalksnews.com60.62,279157,253
ally.com60.41,511304,707
johnhancock.com60.13,74547,695
policyme.com60.03,62049,013
lincolnfinancial.com60.03,23661,773
pacificlife.com59.73,76839,088
myportal.dfs.ny.gov59.52,81662,072
lifeinsurance.adityabirlacapital.com59.43,40542,313
protective.com59.33,85431,782
primerica.com59.22,89052,326
voya.com59.12,27679,851
westernsouthern.com59.03,06542,832
securian.com59.02,93046,896
ladderlife.com56.71,74045,882
selectquote.com56.02,37818,401
consumersadvocate.org56.01,07685,034
havenlife.com55.92,40317,254
pennmutual.com55.41,83623,470
fidelitylife.com55.22,42312,482
zanderins.com54.72,20112,192
hellosafe.com54.71,31433,360
angelone.in54.6589142,546
annuityexpertadvice.com53.81,24324,596
horacemann.com53.71,14127,611
ethoslife.com52.91,50311,519
term4sale.com52.81,49011,317
bestow.com52.61,36312,294
insurancebyheroes.com52.31,32311,118
midlandnational.com51.296112,858
insuranceandestates.com50.09737,167
quotacy.com49.81,0655,559
coverage.com49.440529,652
sbli.com48.78894,845
brighthousefinancial.com47.25686,061
lifeinsure.com46.96044,544
reliancestandard.com46.84248,539
kesq.com46.817149,341
winkintel.com46.75614,924
accuquote.com46.45504,383
jrcinsurancegroup.com44.94942,839
1891financiallife.com44.94753,016
pru.co.uk44.83355,691
kvia.com44.812237,849
insurancegeek.com44.33314,563
germaniainsurance.com44.12507,159
bannerlife.com43.43832,333
lifequote.com42.73242,345
portal.equitable.com42.62433,942
waepa.org42.12772,454
riskquoter.com41.62921,814
insuranceranked.com41.52003,522
termlife2go.com41.22861,541
insurancebrokersusa.com41.21773,909
haven.com40.96224,670
geba.com40.12141,672
moneyinstructor.com39.1777,393
financialprofessionals.massmutual.com38.51142,677
axa-equitable.com35.7911,236
burialinsurance.com35.6299,894
today.thefinancialexpress.com.bd35.1317,048
fabric.com34.3946,559
gdiinsurance.com32.4431,154
sbliusa.com30.147360
vanguardlife.com29.543321
cliu.com29.440356
guardian.com29.194,586
termlifeinsurance.com29.039310
snapprojections.com28.6122,272
brighthouse.com28.466,642
newyork.com28.0410,618
issueins.com27.029220
amfilife.com24.918211
bestguide.com22.66522
lovelymessages.com20.84436
republiclifett.com20.26176
nashvillelife.com19.811,631
libertyiu.com19.45169
zander.com19.34232
northwestern.com18.31839
lincolnnational.com17.1922
met.com14.70657
banner.com13.10324
fabriclife.com10.4096
nylife.com9.5064
everlife.com5.4010
primusfinancial.com3.604
linc.com3.103
lifehappens.com2.502