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Life Insurance

Self Employed Owner

Open Web Presence
Dominant · Avg Search Engine Rank ρ=-0.510

AI recommendation signal analysis across 144 domains for the Self Employed Owner persona in Life Insurance.

Open web data in this report comes from Common Crawl HTML crawls.
144Domains Tracked
16.5MReddit Posts
24KWikipedia Articles
1.6MOpen Web Matches
Self Employed Owner_persona.report
DomainScore
statefarm.com
97.0
forbes.com
93.7
wsj.com
82.0
nationwide.com
81.9
nerdwallet.com
81.9
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Self Employed Owner's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

1.6M
Topic Co-occurrences
20.9M
Topic Phrase Matches
149
Brand Domains Seen
About 756K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Self Employed Owner's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
statefarm.com97.0900,23812,196,326
forbes.com93.7211,59746,266,864
wsj.com82.032,28710,286,939
nationwide.com81.971,0722,117,221
nerdwallet.com81.942,3615,780,353
expertise.com79.931,4614,311,778
usnews.com75.913,3243,779,300
guardianlife.com75.232,759500,063
lifehappens.org73.632,751239,291
thebalance.com72.510,6761,322,794
nolo.com72.59,2801,681,723
fidelity.com72.410,9041,174,960
buzzfeed.com72.06,6592,566,555
progressive.com71.810,500999,402
kiplinger.com71.59,1401,112,498
allstate.com70.78,737880,562
policygenius.com69.110,758286,497
uhc.com69.16,956659,563
equitable.com68.99,651326,245
lendingtree.com68.24,862907,537
metlife.com67.87,228354,701
thehartford.com67.86,752399,292
usaa.com67.04,497604,192
libertymutual.com66.85,093448,006
coinmarketcap.com66.71,8572,922,753
newyorklife.com66.48,093149,193
meetfabric.com65.78,53399,181
massmutual.com65.57,035132,066
principal.com65.56,550150,268
prudential.com65.35,664184,883
money.com65.03,064520,427
mutualofomaha.com64.96,247126,464
pinneyinsurance.com64.83,234444,341
farmers.com63.33,095244,953
policyadvisor.com62.95,70462,575
mercer.com62.92,515304,615
northwesternmutual.com62.84,316104,860
legalandgeneral.com62.53,613127,836
thrivent.com62.53,427140,351
insure.com62.33,324136,194
moneygeek.com62.02,368233,685
ethos.com61.84,91352,473
insureon.com61.52,737142,115
policybazaar.com61.32,810121,136
aig.com60.22,52791,239
transamerica.com60.02,86065,665
insurify.com59.71,524192,500
primerica.com59.62,97552,326
lincolnfinancial.com59.62,72161,773
pacificlife.com59.33,20739,088
johnhancock.com59.32,90147,695
lemonade.com59.21,473167,409
quotewizard.com59.1963362,583
businessinsurance.com58.91,319180,873
cnbctv18.com58.51,111216,860
protective.com58.22,77331,782
policyme.com58.22,20949,013
studentloanplanner.com58.01,71074,098
voya.com58.01,64779,851
westernsouthern.com57.62,09942,832
ehealthinsurance.com57.31,25898,690
sunlife.com56.31,16075,765
coloniallife.com55.279396,523
ladderlife.com55.11,12845,882
havenlife.com54.71,72617,254
symetra.com54.71,63818,670
pennmutual.com54.61,43323,470
selectquote.com54.51,57218,401
fidelitylife.com54.01,74412,482
zanderins.com54.01,74012,192
term4sale.com52.81,37111,317
annuityexpertadvice.com52.077224,596
ethoslife.com51.91,11211,519
legalclarity.org51.735695,156
bestow.com51.61,00512,294
guard.com50.963521,709
businessmirror.com.ph50.928998,193
insurancebyheroes.com50.887711,118
everlylife.com50.08628,020
lincoln.com49.873862,715
quotacy.com48.67595,559
outlookmoney.com48.132322,979
sbli.com47.56414,845
holloway.com46.817642,673
keypersoninsurance.com46.65783,963
brighthousefinancial.com46.24176,061
marshberry.com45.923017,335
smartfinancial.com45.921119,780
lifeinsure.com45.74404,544
sproutt.com45.54464,058
accuquote.com45.54244,383
lifeinsurance.pacificlife.com45.53994,925
shriramlife.com44.722110,976
sagicor.com43.92187,911
netquote.com43.415811,839
insurancegeek.com42.82234,563
etrade.com42.66841,348
bannerlife.com42.42902,333
carefirst.com41.47918,178
lifequote.com41.02122,345
asbtdc.org40.81156,909
quility.com40.62321,611
truebill.com40.66717,328
nm.com40.51264,950
insurancebrokersusa.com40.21343,909
termlife2go.com40.02081,541
blueprintincome.com39.81124,671
policysweet.com39.51104,189
fabric.com39.12846,559
theceo.in38.64615,053
selfemployed.com38.4794,787
about.fidelity.com38.2617,329
advisor.manulife.ca38.11291,647
healthcareinsider.com38.1538,955
haven.com37.82924,670
americangeneral.com36.7921,713
bennettandporter.com36.7574,259
agencyheight.com36.5544,377
zanderinsurance.com35.9721,890
axa-equitable.com35.3781,236
lanterninsurance.com34.586723
term-life-online.com32.272374
businessinsurance.org32.0361,272
diversifiedquotes.com31.6371,016
designsinlife.com31.441764
darrschackowinsurance.com29.925998
bankmidwest.com29.7171,846
info.assurity.com28.033252
banner-life.com27.926384
vela.com25.39811
unisourceinsurance.com23.110254
cusohl.com22.64960
northwestern.com21.33839
ladder.com20.98146
cornerstoneplanning.com19.92764
zander.com18.43232
lia.com16.82196
breeze.com15.701,018
lincolnnational.com15.6622
banner.com13.10324
havenfinancial.com11.80183
independentagents.com11.70176
fabriclife.com10.4096
nylife.com9.5064
mrwfinancial.com9.2056
legacylife.com8.6043
insuredbytrinity.com8.2036
statelife.com6.1014
bhl.com4.105