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Industry Report

Life Insurance

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.543

AI recommendation signal analysis across 1,024 domains and 11 buyer personas in Life Insurance, led by policygenius.com as the most LLM-recommended domain.

Download this report (.xlsx)
1,024Domains Tracked
11Buyer Personas
84.2MReddit Posts
188KWikipedia Articles
19.8MOpen Web Matches
organic_search_ads.report
AdvertiserScore
mutualofomaha.com
1,324.9
globelifeinsurance.com
809.8
aarp-lifeinsurance.com
463.9
life.selectquote.com
267.9
ethoslife.com
238.9
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Life Insurance queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
mutualofomaha.com1,324.902,035
globelifeinsurance.com809.811,817
aarp-lifeinsurance.com463.87997
life.selectquote.com267.86602
ethoslife.com238.92904
ethos.com161.98235
corebridgedirect.com158.51310
newyorklife.com150.64474
colonialpenn.com131.40648
wsj.com123.03323
ladderlife.com113.87176
eyf5.globelifeinsurance.com104.24222
bestmoney.com85.55248
usaa.com75.24290
getcovered.quility.com71.78100
avmalifeplans.com59.7388
lighthouselife.com59.1374
forbes.com59.0059
northwesternmutual.com58.07268
privatebank.bankofamerica.com55.9296
10bestlifeinsurances.com51.09162
financialempowerment.net51.0051
jgxx.globelifeinsurance.com48.4093
fidelity.com44.8582
cheaper-quotes.com39.3841
geico.com37.8945
murraycomputerrepairservice.com35.0035
contact.lhlic.com34.94157
fidelitylifeinsurance.com32.93152
simplybusiness.com30.0030
hiscox.com28.2169
thenokbox.com26.0026
gerberlife.com23.27103
compeer.com16.2646
affordablehealthinsurancetoday.com16.0016
ml.com14.4117
biberk.com14.1640
compare-auto-insurance-quotes.com13.7939
amica.com11.0011
nerdwallet.com9.8246
saveautoinsurance.com9.6250
fisherinvestments.com8.6038
findanadvisor.retirementplanning.net8.1323
ieeeinsurance.com7.7562
annuityassociation.com7.2043
quote.insurancequotes.com7.1237
top10businessinsurance.com6.5017
fourleaffcu.com6.3851
savewithsandstone.com5.6616
bing.com5.3157
burialinsurance.com5.1341
autoinsuranceseekers.com4.8839
thrivent.com4.6337
nitrogenwealth.com4.5036
chase.com4.4323
statefarm.com4.2534
pickhealthinsurance.com3.6329
trustage.com3.5028
corient.com3.2526
healthcare.com3.0816
savantwealth.com3.0024
go.meetalix.com2.477
lifeinsurancepro.org2.1317
supersure.com2.002
preplan.neptunesociety.com1.739
farmers.com1.6313
nationwide.com1.548
consumervoice.org1.548
fiduciary.comparisonadviser.com1.414
amainsure.com1.3811
creativeplanning.com1.001
northeast.aaa.com0.887
ultimateinsurance.com0.712
smarterauto.com0.712
colonialpennlifeinsuranceplans.com0.504
thezebra.com0.382
paynetaxandestate.com0.351
l.ottoinsurance.com0.252
edelmanfinancialengines.com0.191
legalmatch.com0.191
80 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
mutualofomaha.com1,295.151,838
globelifeinsurance.com761.501,512
aarp-lifeinsurance.com420.17885
ethoslife.com257.82446
life.selectquote.com254.11438
corebridgedirect.com171.69289
newyorklife.com167.20400
eyf5.globelifeinsurance.com123.10222
ethos.com118.65171
wsj.com94.74192
ladderlife.com90.35117
bestmoney.com79.53191
getcovered.quility.com72.86100
colonialpenn.com72.10270
usaa.com71.43238
lighthouselife.com59.1374
forbes.com59.0059
privatebank.bankofamerica.com55.9296
jgxx.globelifeinsurance.com54.0693
10bestlifeinsurances.com48.69154
compeer.com46.0046
fidelity.com43.3570
cheaper-quotes.com39.3841
northwesternmutual.com37.42150
murraycomputerrepairservice.com35.0035
geico.com34.0034
fidelitylifeinsurance.com33.44111
compare.com32.0032
simplybusiness.com30.0030
thenokbox.com26.0026
hiscox.com24.4639
amfam.com23.0023
avmalifeplans.com19.4555
financialempowerment.net18.0351
gerberlife.com17.7858
guidehouse.com17.0017
affordablehealthinsurancetoday.com16.0016
ml.com14.4117
compare-auto-insurance-quotes.com13.7939
quote.insurancequotes.com13.0837
lifeinsurancepro.org11.7461
artinsurancenow.com11.3132
amica.com11.0011
fourleaffcu.com9.8251
upstart.com8.8546
nerdwallet.com8.2817
chase.com8.1323
commercialunderwriter.org8.1323
biberk.com8.008
autoinsuranceseekers.com7.5139
us.informane.com7.1237
saveautoinsurance.com6.9727
annuityresources.org6.7435
life.insure.cpai.com6.3618
waepa.org6.3533
joinroot.com6.1632
allaboutfinance.org6.0117
freestyle.abbott5.9731
savewithsandstone.com5.6616
statefarm.com5.5829
top10businessinsurance.com5.005
findanadvisor.retirementplanning.net4.4323
quote.netquote.com4.4323
ieeeinsurance.com3.6619
burialinsurance.com3.5410
plannedgiving.edf.org3.2717
us.etrade.com3.003
fisherinvestments.com2.838
annuityassociation.com2.838
supersure.com2.002
preplan.neptunesociety.com1.739
healthforcalifornia.com1.548
fiduciary.comparisonadviser.com1.414
a-premium.com1.063
creativeplanning.com1.001
zoho.com1.001
contact.lhlic.com0.774
ultimateinsurance.com0.712
smarterauto.com0.712
crunchyroll.com0.583
paynetaxandestate.com0.351
pandadoc.com0.351
nolo.com0.191
files-editor.com0.191
84 advertisersAll results shown