New Parent Planner
AI recommendation signal analysis across 132 domains for the New Parent Planner persona in Life Insurance.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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Watch the paid players
Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.
Where the numbers come from
Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.
What's on this page
Top and bottom placement advertiser charts plus the full advertiser tables.
Bing Ads
Top and bottom advertisers on Bing for New Parent Planner queries, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.
All advertisers
Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.
| Domain | Score | Appearances |
|---|---|---|
| globelifeinsurance.com | 78.48 | 112 |
| life.selectquote.com | 37.09 | 75 |
| ethos.com | 34.00 | 34 |
| mutualofomaha.com | 27.62 | 85 |
| newyorklife.com | 12.26 | 57 |
| usaa.com | 10.65 | 34 |
| northwesternmutual.com | 10.25 | 40 |
| 10bestlifeinsurances.com | 8.19 | 9 |
| corebridgedirect.com | 7.19 | 35 |
| ethoslife.com | 6.86 | 36 |
| aarp-lifeinsurance.com | 5.40 | 26 |
| wsj.com | 5.36 | 27 |
| bestmoney.com | 0.71 | 2 |
| colonialpennlifeinsuranceplans.com | 0.50 | 4 |
| nerdwallet.com | 0.35 | 1 |
| getcovered.quility.com | 0.35 | 1 |
| ladderlife.com | 0.35 | 1 |
| ieeeinsurance.com | 0.25 | 2 |
| gerberlife.com | 0.19 | 1 |
| Domain | Score | Appearances |
|---|---|---|
| globelifeinsurance.com | 69.27 | 83 |
| ethos.com | 34.00 | 34 |
| mutualofomaha.com | 29.42 | 85 |
| life.selectquote.com | 24.40 | 74 |
| ethoslife.com | 21.35 | 22 |
| usaa.com | 9.90 | 28 |
| 10bestlifeinsurances.com | 8.00 | 8 |
| northwesternmutual.com | 6.00 | 6 |
| corebridgedirect.com | 4.44 | 13 |
| newyorklife.com | 3.18 | 9 |
| aarp-lifeinsurance.com | 3.15 | 8 |
| nerdwallet.com | 1.00 | 1 |
| bestmoney.com | 0.71 | 2 |
| ieeeinsurance.com | 0.38 | 2 |
| wsj.com | 0.35 | 1 |
| getcovered.quility.com | 0.35 | 1 |
| gerberlife.com | 0.19 | 1 |