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Industry Report

Life Insurance

LLM Search+Fanout Visibility
Dominant · Search Engine Appearances ρ=0.543

AI recommendation signal analysis across 1,024 domains and 11 buyer personas in Life Insurance, led by policygenius.com as the most LLM-recommended domain.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
1,024Domains Tracked
11Buyer Personas
84.2MReddit Posts
188KWikipedia Articles
19.8MOpen Web Matches
llm_search_fanout_visibility.report
DomainScore
policygenius.com
30.1
northwesternmutual.com
24.2
ethos.com
23.3
This is a shortened preview of the Life Insurance report

Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.

Get the full Life Insurance report
About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

See what AI reads before it answers

Fanout queries are the web searches a model runs mid-answer. The pages it retrieves and cites are the sources shaping its recommendations, so treat the citation lists as your target list for earning coverage, mentions, and links.

How It's Calculated

Where the numbers come from

Scoped to the runs where models used web search. Same rank-weighted scoring as LLM Search Visibility, plus every URL the searches retrieved (citation sources) and every URL actually cited in answers (citations), aggregated by frequency.

Overview

What's on this page

Domain rankings for web-search-augmented runs and the full citation and citation-source URL lists, filterable by model.

LLM Data

Top LLM-recommended domains

How often AI models recommended each domain specifically via web-search fanout queries when answering Life Insurance queries across all personas, a subset of the runs behind the main LLM Search Visibility report, not the full combined dataset. The left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

Score (below) is the primary ranking metric: a weighted-reciprocal-rank sum across every model and run, where each model's contribution is scaled by that model's influence weight.

Only these five models ran web-search fanout queries. The checkboxes filter these charts and the Citations / Citation Sources lists below; updates automatically as you check/uncheck.

LLM Data

Citations

Every URL the models actually cited in their final answers to Life Insurance fanout queries, aggregated by how often each URL was cited. Filtered by the model checkboxes above.

LLM Data

Citation sources

Every URL the models' web searches retrieved while answering: the wider pool the citations above were drawn from, aggregated the same way and filtered by the same model checkboxes.

Model Comparison

Compare two models

Pick a model for each column to compare their recommendation patterns side by side.

Full Results

All recommended domains

Every domain the AI models recommended in web-search fanout runs for Life Insurance across all personas, ranked by the influence-weighted score from the Score chart above, with each domain's link authority from the Common Crawl web graph. Click a domain for its site profile.

DomainScoreAppearances% of QueriesDomain PRDomain HCHost PRHost HC
policygenius.com30.1295.33396594
northwesternmutual.com24.2152.739962795
ethos.com23.3213.81995594