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Site Information

betterwealth.com

Link authority for betterwealth.com (registrable domain: betterwealth.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.

11Domain PageRank
27Host Backlinks
45Domain Backlinks
Link authority data (PageRank, harmonic centrality) and backlinks come from the Common Crawl web graph.
betterwealth_com.profile
Current Scores

Web-graph authority (0-100)

Domain scores measure betterwealth.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname betterwealth.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.

11
Domain PageRank
8
Host PageRank
-
WWW PageRank
95
Domain Harmonic Centrality
94
Host Harmonic Centrality
-
WWW Harmonic Centrality
Site Intelligence

Homepage

What betterwealth.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://betterwealth.com.

TitleBetterWealth | Wealth, Whole Life, Tax & Estate Planning in America
DescriptionServing all 50 states & Puerto Rico. Keep, protect, and grow wealth with whole life (And Asset), tax strategy, estate & retirement planning. Live intentionally.
OG TitleBetterWealth — Whole Life, Tax & Estate Planning Nationwide
OG DescriptionFrom life insurance to tax & estate planning, BetterWealth serves clients across all 50 states + Puerto Rico. Build wealth intentionally with expert strategies.
Twitter TitleBetterWealth — Whole Life, Tax & Estate Planning Nationwide
Twitter Cardsummary_large_image
Site Intelligence

Social accounts and contact points

Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.

Youtube TheAndAsset
Linkedin calebguilliams
Instagram calebguilliams
Site Intelligence

Structured data (JSON-LD)

The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: FinancialService.

JSON-LD block (3,152 bytes)
{
  "@context": "https://schema.org",
  "@type": "FinancialService",
  "name": "BetterWealth",
  "priceRange": "$$$",
  "description": "A financial service company committed to helping clients live more intentionally by bettering their finances through whole life insurance, tax strategy, estate planning, and retirement planning.",
  "url": "https://betterwealth.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://cdn.prod.website-files.com/683cf2936d119a9271306284/684118a8ddcfc217dafee17f_Untitled%20(256%20x%20256%20px).png"
  },
  "image": {
    "@type": "ImageObject",
    "url": "https://cdn.prod.website-files.com/683cf2936d119a9271306284/684118a8ddcfc217dafee17f_Untitled%20(256%20x%20256%20x%20256%20px).png"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1250 Commons Cir #1036",
    "addressLocality": "Plover",
    "addressRegion": "WI",
    "postalCode": "54467",
    "addressCountry": "US"
  },
  "areaServed": [
    {
      "@type": "Country",
      "name": "United States"
    },
    {
      "@type": "Place",
      "name": "Puerto Rico"
    }
  ],
  "slogan": "To make intentional living the new wealth standard",
  "telephone": "(715) 204-9424",
  "email": "info@betterwealth.com",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Financial Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Life Insurance",
          "description": "Over-funded life insurance policies designed for early cash-value, maximized growth, and optimized death benefit. Known as The And Asset®."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Tax Planning",
          "description": "Tax strategy and planning designed to help you pay as little tax as possible, including tax analysis and bookkeeping."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Estate Planning",
          "description": "Estate plans built for you and your family, including wills, trusts, power of attorneys, and Rockefeller Family Trust setup."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Retirement Planning",
          "description": "Future Cash Flow Planning™ to maximize future cashflow without additional risk, including pre-retirement and in-retirement analysis."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Insurance Planning",
          "description": "Comprehensive insurance solutions including life, disability, long-term care, health, business, and personal insurance."
        }
      }
    ]
  },
  "sameAs": [
    "https://youtube.com/betterwealth",
    "https://www.youtube.com/c/TheAndAsset"
  ],
  "founder": {
    "@type": "Person",
    "name": "Caleb Guilliams"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "243"
  }
}
Web-Graph History

Authority over time

Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.

A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.

Backlink Data

Backlink counts

Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for betterwealth.com and domain-level for betterwealth.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.

27
Host Backlinks
45
Domain Backlinks
Backlink Data

Top backlinks in the domain graph

Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to betterwealth.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 45; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.

Download domain backlinks (.json)

Backlink Data

Top backlinks in the host graph

The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to betterwealth.com specifically, ranked by the linker's PageRank. The table shows the top 27; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.

Download host backlinks (.json)