Cosmetics Makeup Brands

Inclusive Shade Shopper

Research: Non-profits

Dominant · SE Outbound Links ρ=0.486

AI recommendation signal analysis across 205 domains for the Inclusive Shade Shopper persona in Cosmetics Makeup Brands.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.

Download this report (.xlsx)

205Domains Tracked

7.3MReddit Posts

5,072Wikipedia Articles

332KOpen Web Matches

Inclusive Shade Shopper_persona.report

DomainScore

5wpr.com

1.0

reddit.com

0.4

nbcnews.com

0.2

beautymatter.com

0.1

arbelle.ai

0.1

Domains rankedn = 25

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.

Use Case

Partner with mission organizations

The non-profits active in this space. Sponsorships and collaborations here earn authority, goodwill, and links that commercial sites rarely get.

How It's Calculated

Where the numbers come from

We run non-profits queries for this industry through Google and aggregate every result: domains by rank-weighted score (higher positions count for more) and appearance count, exact URLs by appearance count, and the most common title phrases.

Overview

What's on this page

Domain and URL charts, the full result list, and title n-gram tables.

Research

Research: Non-profits

Domains appearing in Google results for Inclusive Shade Shopper's Research: Non-profits queries. Score is a rank-weighted sum (higher-ranked appearances count for more); count is a plain appearance tally.

By Score

Top URLs

Individual pages (not just domains) ranked by the same rank-weighted score, labeled by page title.

By Appearance Count

All Results

Every result for Inclusive Shade Shopper's Research: Non-profits queries, ranked by how many times each exact URL appeared (ties broken by average rank position, so appearing higher up wins), a different aggregation than the score-based charts above. Title and URL links open in a new tab.

Title	URL	Appearances	Domain PR	Domain HC	Host PR	Host HC

San Diego Foundation Launches Grants to Bring Trees ...	https://www.sdfoundation.org/news-events/sdf-news/san-diego-foundation-launches-grants-to-bring-trees-shade-and-green-space-to-neighborhoods-that-need-them-most/	2	26	96	4	94
Brands Called Out for Not Having a Wide Foundation ...	https://www.businessinsider.com/beauty-brands-called-out-for-not-enough-foundation-shades-2018-7	2	62	97	28	95
Master of Arts in Nonprofit Management and Leadership	https://ssw.uga.edu/degrees-programs/manml/	2	47	97	7	94
Inclusive Shade Range is Vital for Beauty Brands	https://www.5wpr.com/new/why-an-inclusive-shade-range-is-vital-for-beauty-brands/	1	29	95	5	94
An honest question about inclusivity : r/BeautyGuruChatter	https://www.reddit.com/r/BeautyGuruChatter/comments/18fjxat/an_honest_question_about_inclusivity/	1	72	97	64	96
TikTok creators say beauty industry still has an inclusivity ...	https://www.nbcnews.com/news/nbcblk/youthforia-foundation-shade-range-inclusive-controversy-tiktok-rcna119466	1	59	97	21	95
Analyzing the Inclusivity of Foundation Shade Ranges	https://beautymatter.com/articles/analyzing-the-inclusivity-of-foundation-shade-ranges	1	28	95	22	95
Inclusive makeup brands: Where they stand & why it matters	https://arbelle.ai/inclusive-makeup-brands-analysis/	1	10	95	3	94
School Playground Grants : A listing of funding sources.	https://peacefulplaygrounds.com/playground-and-garden-grants/	1	17	96	8	95
25 Makeup Brands With Inclusive Foundation Shade Ranges	https://chatelaine.com/style/beauty/makeup-brands-inclusive-foundation-shade-ranges/	1	41	96	24	95
Why is shade range inclusivity so hard for some beauty ...	https://www.linkedin.com/pulse/why-shade-range-inclusivity-so-hard-some-beauty-brands-blythe-alpern-6jtje	1	90	98	73	97
CALLING OUT BRANDS WHO NEED TO BE MORE ...	https://www.youtube.com/watch?v=9g1-f5E0xRk	1	91	99	75	97
Why aren't beauty brands inclusive when it comes to clinical ...	https://www.instagram.com/reel/DTI8zMKE8xG/	1	93	99	81	97
BBR's Top 10 Most Inclusive Makeup Brands of 2024	https://blackbeautyroster.com/blog/bbrs-most-inclusive-makeup-brands-of-2024/	1	4	95	4	94
Made for Shade Foundation INC	https://philanthropy.org/990/report/770717423/made-for-shade-foundation-inc	1	15	95	10	94
Black Beauty Brands Set the Standard for Shade Inclusion	https://www.whowhatwear.com/beauty/makeup/diverse-complexion-shade-ranges	1	38	96	5	94
The rainbow doesn't stop at beige	https://threepennypress.org/opinions/2025/11/19/the-rainbow-doesnt-stop-at-beige/	1	3	95	2	94
The Beauty Brands That Get Inclusivity Right	https://www.beautylish.com/a/vzgzy/the-beauty-brands-that-get-inclusivity-right	1	22	96	1	94
See how your favorite brands measure up	https://www.seemeindex.ai/beauty	1	9	95	3	94
Most Inclusive Foundation Brands: Top 5 Makeup Lines ...	https://studyfinds.com/most-inclusive-foundation/	1	16	96	9	95
Accessible Beauty Packaging: Calling Brands to Improve ...	https://www.tiktok.com/@claudiaashao/video/7644786319780007199	1	79	97	63	96
where to find foundations with legitimately inclusive shade ...	https://i-d.co/article/the-best-foundations-with-legitimately-inclusive-shade-ranges/	1	29	96	19	95
Shades Of Light Foundation - Nonprofit Explorer	https://projects.propublica.org/nonprofits/organizations/472684959	1	48	97	33	96
How inclusive is your foundation range? Arbelle offers free ...	https://cosmeticsbusiness.com/how-inclusive-is-your-foundation-range-arbelle-offers	1	32	96	23	95
All-Inclusive Shades	https://www.thegreensideofpink.com/style-en/beauty-en/2022/all-inclusive-shades/?lang=en	1	4	95	0	93
21 Makeup Brands With Inclusive Foundation Shade ...	https://www.allure.com/gallery/makeup-brands-wide-foundation-shade-ranges	1	49	97	5	94
Inclusive Communities Grants	https://www.bonfils-stantonfoundation.org/grants/inclusive-communities	1	10	95	4	95
20 Beauty Brands That Have Inclusive Shade Ranges ... - Glam	https://www.glam.com/1212475/beauty-brands-that-have-inclusive-shade-ranges-for-darker-skin/	1	27	95	1	94
Their peers needed more safe spaces to just hang out, and ...	https://www.instagram.com/reel/DLpufmZsV9U/	1	93	99	81	97
Credo Beauty launches clean makeup for all skin tones	https://www.7x7.com/credo-beauty-launches-inclusive-makeup-colors-2646902220.html	1	26	95	2	95
Equity & Inclusion Lens Guide	https://nonprofitoregon.org/wp-content/uploads/2024/01/NAO-Equity-Inclusion-Lens-Guide.pdf	1	16	95	11	95
The Evolution of Foundation Shade Ranges.	https://www.strikemagazines.com/blog-2-1/9l2vppbs1q44w2icy5729l9qvwh6lq	1	9	95	0	0
The 10 Most Inclusive Foundation Brands Worth Investing In	https://www.barbiepatel.com/blog/the-10-most-inclusive-foundation-brands-worth-investing-in	1	0	93	0	92
12 Makeup Brands With Large Shade Ranges ...	https://www.hercampus.com/style/makeup-brands-shade-ranges-inclusive-beauty/	1	32	96	5	94
Glossier Just Made Its Shade Range Way More Inclusive ...	https://www.glamour.com/story/glossier-skin-tint-shade-range-expansion	1	43	96	6	94
Makeup brands lack inclusivity - LMC Experience	https://lmcexperience.com/perspective/2024/10/14/makeup-brands-lack-inclusivity/	1	9	95	5	94
7 Beauty Brands With Inclusive Shade Ranges	https://www.purewow.com/beauty/inclusive-makeup-shade-ranges	1	37	96	2	94
https://www.verygoodlight.com/2022/08/29/inclusive...	https://www.verygoodlight.com/2022/08/29/inclusive-shade-ranges/	1	11	95	1	94
8 Inclusive Cruelty-Free Foundation Ranges	https://maepolzine.com/blog/10-inclusive-cruelty-free-foundation-ranges/	1	5	95	0	94
The beauty industry is failing people of color	https://thewellesleynews.com/14406/opinions/the-beauty-industry-is-failing-people-of-color/	1	13	95	6	95
World Institute on Disability	https://www.facebook.com/WorldInstituteonDisability/posts/beauty-industry-executives-are-slowly-implementing-more-disability-inclusive-pra/10159887431137065/	1	96	99	78	97
The Persistent Problems Facing Indie Makeup Brands ...	https://www.beautyindependent.com/persistent-problems-facing-indie-cosmetics-brands-developing-inclusive-shade-ranges/	1	27	95	1	94
NC Nonprofit Grants \| Community Grantmaking Programs	https://www.nccommunityfoundation.org/nonprofits/community-grantmaking	1	22	96	1	94
Designing Inclusive Offerings \| Management Science	https://pubsonline.informs.org/doi/10.1287/mnsc.2024.06742	1	51	97	40	96
Inclusive makeup brand in Philly receives equity infusion ...	https://theenterprisecenter.com/about-us/press-room/inclusive-makeup-brand-philly-receives-equity-infusion-enterprise-center-fund	1	19	96	10	95
Resources - COLORADO FUNDERS for Inclusiveness & Equity	http://www.coloradoinclusivefunders.org/resources.html	1	2	95	0	92
Nonprofit Member List	https://minnesotanonprofits.org/membership/membership-lists/nonprofit-member-list	1	24	96	18	95
Myisha Fantroy & Alicia Scott are seeking $160k for 6% of ...	https://www.facebook.com/GlobalSharkTank/videos/the-sharks-love-how-inclusive-range-beauty-is-shark-tank-us-shark-tank-global/3358835187746198/	1	96	99	78	97
Shades By Shan Launches 40-Shade Complexion Range at ...	https://www.southernbride.com/blog/inspirations/shades-by-shan-launches-40-shade-complexion-range-at-jc-penney-representation-impact/	1	17	96	0	92
Funding Inclusive Playgrounds	https://www.playlsi.com/en/playground-planning-tools/inclusive-play/funding/	1	24	95	5	94
Course Catalog - Nonprofit University	https://gcn.org/nonprofit-university/course-catalog/	1	16	95	4	94
Staying the Course Toward Inclusive Philanthropy	https://exponentphilanthropy.org/blog/staying-the-course-toward-inclusive-philanthropy/	1	20	95	9	94
InclusionMatters.org – Inclusion Matters	https://inclusionmatters.org/	1	12	95	11	95
How Can Beauty Brands Become More Inclusive?	https://hypebae.com/2020/12/how-can-beauty-brands-promote-diversity-inclusion-the-lip-bar-melissa-butler-live-tinted-deepica-mutyala-interview	1	31	96	25	95
Fresno photographer creates inclusive studio space for ...	https://abc30.com/post/fresno-photographer-creates-inclusive-studio-space-families/19220496/	1	31	96	25	95
Grants & Impact Investing - Los Angeles	https://weingartfnd.org/what-we-do/	1	14	95	5	94
BoardSource: Nonprofit Board Resources	https://boardsource.org/	1	31	95	25	95
Women & Girls of Color Fund	https://www.wfco.org/impact/women-girls-of-color-fund	1	15	95	0	94
Nonprofit Opportunities	https://rcfdenver.org/nonprofit-opportunities/	1	15	95	11	95
Fund for Inclusive Recovery	https://www.seattlefoundation.org/blueprint-for-impact/civic-leadership/fund-for-inclusive-recovery/	1	22	95	0	94
Rare Beauty by Selena Gomez on Instagram: "48 shades. 48 ...	https://www.instagram.com/reel/DYM-ocVim1y/?hl=en	1	93	99	81	97
Cross-sector collaboration, nonprofit readiness, and ...	https://www.sciencedirect.com/science/article/pii/S2210422424001230	1	65	97	25	95
GREEN ACRES PROGRAM	https://dep.nj.gov/wp-content/uploads/greenacres/2026-green-acres-local-nonprofit-press-package.pdf	1	50	97	28	95
6 Reasons Beauty Brands Won't Diversify Their Shade ...	https://faitaveccoeur.com/blogs/fait-avec-coeur-blog/6-reasons-beauty-brands-wont-diversify-their-shade-range-inclusive-skincare	1	0	94	0	93
7 Inclusive Makeup Brands With Products for All Skin Tones	https://shop.mayvenn.com/blogs/blog/7-inclusive-makeup-brands-with-products-for-all-skin-tones?srsltid=AfmBOoopO5VCInMD4Am6ivqWoAPrUmN9xN3_QVhtikYFWva3SQv-jeEP	1	-	-	14	95
The Shade Range Game: Why It Is High Time for Inclusive ...	https://www.jumpstartmag.com/shade-range-game-why-it-is-high-time-for-inclusive-makeup/	1	28	95	4	94
Creating Inclusive Playgrounds: A Playbook of ...	https://hollandbloorview.ca/sites/default/files/2022-07/Creating%20Inclusive%20Playgrounds%20Playbook%20%28July%202022%29.pdf	1	24	95	21	95
Accepting applications for SMUDs Shine program	https://www.smud.org/Corporate/About-us/News-and-Media/2025/2025/Accepting-applications-for-SMUDs-Shine-program	1	27	96	4	94
How Are We Still Dealing With Shade Range Issues in 2024?	https://www.popsugar.com/beauty/youthforia-shade-range-controversy-opinion-49359372	1	44	96	10	95
A directory of makeup brands with inclusive foundation ...	https://fashionjournal.com.au/beauty/a-growing-directory-makeup-brands-inclusive-shades/	1	20	95	15	95
foundation with inclusive design like I've never seen before ...	https://www.instagram.com/reel/DZxzy0rRpmf/	1	93	99	81	97
Grants & Initiatives	https://www.bricfund.org/grants-initiatives	1	2	94	0	93
Grant Opportunities \| Support Your Playground Project	https://noahsplay.com/playground-grant-opportunities	1	3	94	1	93
ND Nonprofit Sector : Resources	https://www.ndano.org/resources/sector.html	1	12	95	0	92
Shades of Blue: Nonprofit Profile and EIN - Givebear	https://givebear.io/nonprofits/841560777	1	0	92	0	90
Nonprofit Resources for Grantees - The Summit Foundation	https://summitfoundation.org/nonprofits/nonprofit-resources	1	9	95	8	94
Black-owned beauty brand Ami Colé's closure marks ...	https://19thnews.org/2025/08/ami-cole-closing-black-owned-beauty-brand-implications/	1	35	96	28	95
Funding Opportunities	https://www.minneapolisfoundation.org/funding-opportunities/	1	20	95	0	94
How Shady: What Makeup Brands Are The Most Inclusive?	https://yakatuon.com/2018/08/15/how-shady/	1	1	94	0	93
2022 Nonprofit-Handbook - Washington Secretary of State	https://www.sos.wa.gov/sites/default/files/2022-09/2022-Nonprofit-Handbook.pdf	1	53	97	11	95
Other Grant Opportunities	https://www.clevelandfoundation.org/grants/other-grant-opportunities/overview	1	23	95	1	94
Nonprofit Trends and Impacts 2021	https://www.urban.org/sites/default/files/publication/104889/nonprofit-trends-and-impacts-2021_1_0.pdf	1	47	97	10	95
We Need to Talk About This Concealer Drop: Shades By Shan ...	https://www.sosheslays.com/slay-collabs-blog/we-need-to-talk-about-this-concealer-drop-shades-by-shan-just-changed-the-game-again	1	8	95	0	93
Nonprofits < San Antonio Area Foundation	https://saafdn.org/nonprofits/	1	19	95	13	94
And the award for most inclusive foundation range goes to…	http://www.insiderbeautybuzz.com/insiderbeautybuzz/2019/5/9/and-the-award-for-most-inclusive-foundation-range-goes-to	1	0	94	0	92
Cosmetic companies need to reflect inclusivity, diversity in ...	https://baylorlariat.com/2018/01/22/cosmetic-companies-need-to-reflect-inclusivity-diversity-in-products/	1	19	95	14	95
Nonprofit Grant Opportunities	https://spmcf.org/nonprofits/grants-for-nonprofits	1	20	95	14	94
Inclusive Beauty Fund Grant	https://naacp.org/find-resources/grants/inclusive-beauty-fund-grant	1	45	97	34	95
Inclusive Idaho: Spreading Light Across our State	https://116andwest.com/blog/inclusive-idaho-spreading-light-across-our-state/	1	14	94	11	94
Small Grants	https://portlandchildrenslevy.org/grants/small-grants/	1	7	95	7	94
Nonprofit Infrastructure Grant Program \| Division of Local ...	https://dlg.colorado.gov/npi	1	52	97	17	95
What We Fund	https://champlinfoundation.org/what-we-fund/	1	13	96	5	95
Community Foundation of Jackson Hole \| Nonprofit Directory	https://www.cfjacksonhole.org/nonprofit-directory	1	12	95	0	93
The Current Realities of Shade Inclusivity In the Beauty Industry	https://www.essence.com/beauty/shade-inclusivity-beauty-industry/	1	41	96	13	95
Mellon Foundation Awards 14M+ for Humanities-Grounded ...	https://www.mellon.org/news/mellon-foundation-awards-14m-for-humanities-grounded-research	1	35	96	24	95
16 Beauty Brands With Inclusive Foundation Shades	https://fabfitfun.com/magazine/inclusive-foundation-shades/	1	33	95	21	95

Phrase Frequency

Title N-Grams

Most common word phrases (2 to 7 words) across every result title for these queries.

2-grams

10	makeup brands
9	beauty brands
7	brands with
7	inclusive foundation
6	shade ranges
6	with inclusive
5	shade range
5	most inclusive
4	inclusive shade
4	foundation shade
4	inclusive makeup
3	beauty industry
3	need to
3	the beauty
3	grant opportunities
2	of foundation
2	why it
2	10 most
2	for shade
2	brands that
2	foundation brands
2	san diego
2	diego foundation
2	foundation launches
2	launches grants

3-grams

5	makeup brands with
5	brands with inclusive
4	with inclusive foundation
3	foundation shade ranges
3	inclusive makeup brands
3	most inclusive foundation
2	of foundation shade
2	inclusive foundation shade
2	10 most inclusive
2	beauty brands that
2	inclusive foundation brands
2	san diego foundation
2	diego foundation launches
2	foundation launches grants
2	launches grants to
2	grants to bring
2	to bring trees
2	inclusive shade ranges
2	for all skin
2	all skin tones
2	beauty brands with
2	the beauty industry
2	brands called out
2	called out for
2	out for not

4-grams

4	brands with inclusive foundation
3	makeup brands with inclusive
2	of foundation shade ranges
2	with inclusive foundation shade
2	most inclusive foundation brands
2	san diego foundation launches
2	diego foundation launches grants
2	foundation launches grants to
2	launches grants to bring
2	grants to bring trees
2	for all skin tones
2	beauty brands with inclusive
2	brands called out for
2	called out for not
2	out for not having
2	for not having a
2	not having a wide
2	having a wide foundation
2	master of arts in
2	of arts in nonprofit
2	arts in nonprofit management
2	in nonprofit management and
2	nonprofit management and leadership
1	inclusive shade range is
1	shade range is vital

5-grams

3	makeup brands with inclusive foundation
2	brands with inclusive foundation shade
2	san diego foundation launches grants
2	diego foundation launches grants to
2	foundation launches grants to bring
2	launches grants to bring trees
2	brands called out for not
2	called out for not having
2	out for not having a
2	for not having a wide
2	not having a wide foundation
2	master of arts in nonprofit
2	of arts in nonprofit management
2	arts in nonprofit management and
2	in nonprofit management and leadership
1	inclusive shade range is vital
1	shade range is vital for
1	range is vital for beauty
1	is vital for beauty brands
1	an honest question about inclusivity
1	honest question about inclusivity r
1	question about inclusivity r beautyguruchatter
1	tiktok creators say beauty industry
1	creators say beauty industry still
1	say beauty industry still has

6-grams

2	makeup brands with inclusive foundation shade
2	san diego foundation launches grants to
2	diego foundation launches grants to bring
2	foundation launches grants to bring trees
2	brands called out for not having
2	called out for not having a
2	out for not having a wide
2	for not having a wide foundation
2	master of arts in nonprofit management
2	of arts in nonprofit management and
2	arts in nonprofit management and leadership
1	inclusive shade range is vital for
1	shade range is vital for beauty
1	range is vital for beauty brands
1	an honest question about inclusivity r
1	honest question about inclusivity r beautyguruchatter
1	tiktok creators say beauty industry still
1	creators say beauty industry still has
1	say beauty industry still has an
1	beauty industry still has an inclusivity
1	analyzing the inclusivity of foundation shade
1	the inclusivity of foundation shade ranges
1	inclusive makeup brands where they stand
1	makeup brands where they stand why
1	brands where they stand why it

7-grams

2	san diego foundation launches grants to bring
2	diego foundation launches grants to bring trees
2	brands called out for not having a
2	called out for not having a wide
2	out for not having a wide foundation
2	master of arts in nonprofit management and
2	of arts in nonprofit management and leadership
1	inclusive shade range is vital for beauty
1	shade range is vital for beauty brands
1	an honest question about inclusivity r beautyguruchatter
1	tiktok creators say beauty industry still has
1	creators say beauty industry still has an
1	say beauty industry still has an inclusivity
1	analyzing the inclusivity of foundation shade ranges
1	inclusive makeup brands where they stand why
1	makeup brands where they stand why it
1	brands where they stand why it matters
1	school playground grants a listing of funding
1	playground grants a listing of funding sources
1	25 makeup brands with inclusive foundation shade
1	makeup brands with inclusive foundation shade ranges
1	why is shade range inclusivity so hard
1	is shade range inclusivity so hard for
1	shade range inclusivity so hard for some
1	range inclusivity so hard for some beauty