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Cosmetics Makeup Brands

Inclusive Shade Shopper

Research: Experts
Dominant · SE Outbound Links ρ=0.486

AI recommendation signal analysis across 205 domains for the Inclusive Shade Shopper persona in Cosmetics Makeup Brands.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
Download this report (.xlsx)
205Domains Tracked
Inclusive Shade Shopper_persona.report
DomainScore
bentley.edu
1.0
whowhatwear.com
0.4
studyfinds.com
0.2
instagram.com
0.1
blackbeautyroster.com
0.1
Domains rankedn = 25
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Know the recognized voices

The people search treats as this industry's experts. Quote them, partner with them, pitch them, or study what earned them the position and build your own.

How It's Calculated

Where the numbers come from

We run experts queries for this industry through Google and aggregate every result: domains by rank-weighted score (higher positions count for more) and appearance count, exact URLs by appearance count, and the most common title phrases.

Overview

What's on this page

Domain and URL charts, the full result list, and title n-gram tables.

Research

Research: Experts

Domains appearing in Google results for Inclusive Shade Shopper's Research: Experts queries. Score is a rank-weighted sum (higher-ranked appearances count for more); count is a plain appearance tally.

By Score

Top URLs

Individual pages (not just domains) ranked by the same rank-weighted score, labeled by page title.

By Appearance Count

All Results

Every result for Inclusive Shade Shopper's Research: Experts queries, ranked by how many times each exact URL appeared (ties broken by average rank position, so appearing higher up wins), a different aggregation than the score-based charts above. Title and URL links open in a new tab.

TitleURLAppearancesDomain PRDomain HCHost PRHost HC
The false promises of “inclusive” beauty brandshttps://tulanehullabaloo.com/60623/arcade/the-false-promises-of-inclusive-beauty-brands/21796895
Are makeup brands inclusive? In March 2026, TBC ...https://www.instagram.com/p/DYp-kobh3eD/?hl=af293998197
Has inclusive beauty really expanded the industry's palette?https://www.retaildive.com/news/has-inclusive-beauty-really-expanded-the-industrys-palette/565403/25097594
MAC Is the Most Inclusive Beauty Brand, According to Datahttps://www.highsnobiety.com/p/most-inclusive-makeup-brands-seeme-index-ranking/24196694
How To Create A Makeup Kit That Works For Everyonehttps://www.refinery29.com/en-us/how-to-build-inclusive-makeup-kit-alana-palau245971495
Why Inclusive Beauty Brands Matter Now More Than Everhttps://www.bentley.edu/news/why-inclusive-beauty-brands-matter-now-more-ever13496594
Black Beauty Brands Set the Standard for Shade Inclusionhttps://www.whowhatwear.com/beauty/makeup/diverse-complexion-shade-ranges13896594
Most Inclusive Foundation Brands: Top 5 Makeup Lines ...https://studyfinds.com/most-inclusive-foundation/11696995
@fentybeauty became famous for their inclusive shade range ...https://www.instagram.com/reel/C-lXs4_v19v/?hl=en193998197
Why does it take backlash for brands to have Inclusive ...https://blackbeautyroster.com/blog/why-launching-without-an-inclusive-foundation-shades-is-no-longer-acceptable/1495494
How inclusive is your foundation range? Arbelle offers free ...https://cosmeticsbusiness.com/how-inclusive-is-your-foundation-range-arbelle-offers132962395
Inclusive Beauty Is Not a Casting Call — It's a Commitmenthttps://www.linkedin.com/posts/famandiayekbeauty_inclusivebeauty-kbeauty-beautystrategy-activity-7325047991273234432-eUQE190987397
Rihanna's Fenty Beauty Redefining Beauty Standards with ...https://www.youtube.com/watch?v=aF-PgIbDV-I191997597
Could we make a list of all of the cruelty free makeup ...https://www.reddit.com/r/BeautyGuruChatter/comments/hkfm1e/could_we_make_a_list_of_all_of_the_cruelty_free/172976496
Inclusive Beauty: How to Develop Shades for All Skin Toneshttps://www.xj-beauty.com/blog/inclusive-beauty-how-to-develop-shades-for-all-skin-tones11195092
Makeup by Monica did a callout video back in April that called ...https://www.reddit.com/r/BeautyGuruChatter/comments/1etdgwo/makeup_by_monica_did_a_callout_video_back_in/172976496
Choosing Foundations with Inclusive Shade Rangeshttps://www.lemon8-app.com/experience/inclusive-shade-range-foundation?region=us13696594
Golloria George Checks The Makeup Industry For Tone ...https://www.today.com/style/beauty/golloria-george-makeup-shade-inclusivity-interview-rcna152380153971795
Diversity and Inclusivity in the Makeup and Beauty Industrieshttps://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=1838&context=stu_hon_theses134962195
20 Beauty Brands That Have Inclusive Shade Ranges ... - Glamhttps://www.glam.com/1212475/beauty-brands-that-have-inclusive-shade-ranges-for-darker-skin/12795194
Golloria thanks Hailey Bieber for reaching out to her after she ...https://www.reddit.com/r/BeautyGuruChatter/comments/1f5yh0g/golloria_thanks_hailey_bieber_for_reaching_out_to/172976496
Designing Inclusive Offerings | Management Sciencehttps://pubsonline.informs.org/doi/10.1287/mnsc.2024.06742151974096
Inclusive beauty and AI - Arbellehttps://arbelle.ai/inclusive-beauty-and-ai/11095394
Complete Coverage: Foundation Ranges for Every Skin Tonehttps://www.matchmymakeup.com/blog/complete-coverage-foundation-ranges-for-every-skin-tone11695094
Inclusive Shade Ranges Becoming Standard for Indian Makeup ...https://www.sotrue.in/blogs/beauty-trend-news/inclusive-shade-ranges-becoming-standard-for-indian-makeup-products?srsltid=AfmBOoppp2FPmqi9bPgLcBmhTaoUZDpaIwHBjudP5AZRCQtuxmxbgk6L119400
Answering Interview Question "Why Should We Hire You?" - MAZUR ...https://mazurgroupla.com/2024/10/21/answering-interview-question-why-should-we-hire-you/1294294
Youthforia Expands Date Night Foundation Shade Range ...https://www.beautyindependent.com/youthforia-expands-date-night-foundation-shade-range-facing-criticism-lack-shade-inclusivity/12795194
Designing Inclusive Offeringshttps://papers.ssrn.com/sol3/Delivery.cfm/4888208.pdf?abstractid=4888208&mirid=1&type=2156975096
Gen Z women's perceptions of inclusive beauty advertisinghttps://www.facebook.com/groups/post.survey.find.respondents.study.participants/posts/26744517641835103/196997897
Not Fair: Are darker foundation shades harder and more ...https://www.getthegloss.com/beauty/makeup/not-fair-are-darker-foundation-shades-more-difficult-to-make/12195094
Shades of Beige: Tarte Cosmetics and Racial Inclusivityhttps://digitalcommons.unomaha.edu/cgi/viewcontent.cgi?article=1050&context=university_honors_program136961795
The Evolution of Foundation Shade Ranges.https://www.strikemagazines.com/blog-2-1/9l2vppbs1q44w2icy5729l9qvwh6lq199500
The Truth About Shade-Inclusive Foundations | NUVOhttps://nuvomagazine.com/magazine/winter-2018/coverage-you-can-count-on?srsltid=AfmBOoovFz_gAdG4HeKax-uEp6Kl7bWrSgoXTgk1tbvKUXKuBp-Ui2q4122961995
Why Inclusive Beauty Brand CTZN Cosmetics Should Be ...https://fashionmagazine.com/beauty-grooming/makeup/ctzn-cosmetics-interview/133952795
See how your favorite brands measure uphttps://www.seemeindex.ai/beauty1995394
Youthforia faces backlash over new 'inclusive' foundation ...https://thred.com/style/youthforia-faces-backlash-over-new-inclusive-foundation-shade/119951395
Beauty weak spot: Inclusive luxury colour cosmeticshttps://www.vogue.com/article/beauty-blind-spot-inclusive-luxury-colour-cosmetics152971695
How Uoma Beauty Takes Inclusivity Further Than ...https://www.allure.com/story/uoma-beauty-inclusive-makeup-sharon-chuter-interview14997594
How Can Beauty Brands Become More Inclusive?https://hypebae.com/2020/12/how-can-beauty-brands-promote-diversity-inclusion-the-lip-bar-melissa-butler-live-tinted-deepica-mutyala-interview131962595
Ten years ago, Asha Shivaji was leading foundation and ...https://www.instagram.com/reel/DU9arYOgdpB/193998197
The Importance of Diverse Foundation Shade Rangeshttps://www.popsugar.com/beauty/brands-share-importance-diverse-shade-ranges-48182775144961095
Halsey's beauty brand About-Face is facing criticism for ...https://www.reddit.com/r/Fauxmoi/comments/1p6exxo/halseys_beauty_brand_aboutface_is_facing/172976496
Woman Criticizes Beauty Brands' Non-Inclusive Makeup ...https://www.yourtango.com/entertainment/woman-criticizes-beauty-brands-non-inclusive-makeup-shades13296895
5 Considerations for Designing an Inclusive Beauty ...https://clarkstonconsulting.com/insights/designing-an-inclusive-beauty-strategy/125951694
Exploring Recent Inclusive Shade Range Launches in ...https://www.glowgazette.co.uk/exploring-recent-inclusive-shade-range-launches-in-beauty-and-skincare1091091
Fenty Beauty Paves the Way for All-Inclusive Makeup Shadeshttps://mediamilwaukee.com/opinion/fenty-beauty-paves-way-inclusive-makeup-shades-industry/1595494
(PDF) Inclusive Branding as The Basis for Fenty Beauty's ...https://www.researchgate.net/publication/393262706_Inclusive_branding_as_the_basis_for_Fenty_beauty's_strategic_positioning_in_the_global_beauty_industry166973395
25 Makeup Brands With Inclusive Foundation Shade Rangeshttps://chatelaine.com/style/beauty/makeup-brands-inclusive-foundation-shade-ranges/141962495
Diversity and Inclusion in the Beauty and Cosmetic ...https://academicworks.cuny.edu/cgi/viewcontent.cgi?article=1142&context=bb_etds147972395
Beauty for all: Inclusivity and diversity in the cosmetic industryhttps://mancunion.com/2020/10/13/inclusive-diverse-makeup-beauty-industry/114951095
Diverse Ingredients for Inclusive Makeup Formulationhttps://sensient-beauty.com/insights/diverse-ingredients-for-inclusive-makeup-formulation/113951194
These 7 Beauty Brands Have the Most Inclusive Shade ...https://www.yahoo.com/lifestyle/7-beauty-brands-most-inclusive-173600446.html169974496
How brands and experts are creating inclusive beauty for ...https://timesofindia.indiatimes.com/life-style/beauty/how-brands-and-experts-are-creating-inclusive-beauty-for-all-skin-tones-conditions-and-genders/articleshow/117860667.cms158974896
7 Makeup Brands That Offer Multiple Foundation Shadeshttps://www.tatlerasia.com/style/beauty/the-most-inclusive-foundation-shades13596295
Glossier Just Added A Bunch Of New Shades For More ...https://www.huffpost.com/entry/glossier-new-inclusive-shades-makeup_l_5c5071ade4b0d9f9be696529158971295
15 Foundations That Complement South Asian Skin Toneshttps://www.byrdie.com/best-foundations-for-indian-skin-511661214496594
Rihanna's Fenty Beauty: Redefining Beauty Standards with ...https://www.hollywoodinsider.com/rihanna-fenty-beauty/12095093
How TIRTIR's Viral Foundation Went From 3 to 40 Shadeshttps://www.teenvogue.com/story/tirtir-viral-red-cushion-foundation-shade-expansion-interview14997494
I Call Out Makeup Brands on TikTok for Not Carrying My ...https://www.cosmopolitan.com/style-beauty/beauty/a44135537/golloria-george-shade-inclusivity/151971395
Glossier's Shade Range Just Became A Lot More Inclusivehttps://www.nylon.com/glossier-shade-range-expansion136961995
Inclusive Beauty Brands: Shades for Everyonehttps://www.tiktok.com/@glamzilla/video/7364285576339557637179976396
Why inclusive shade and texture ranges are no longer ...https://maearthbotanicals.com/blogs/botanical-beauty-news/why-inclusive-shade-and-texture-ranges-are-no-longer-optional-for-indian-luxury-botanical-beauty-brands?srsltid=AfmBOoq_gcPpKtKTsRCO7HIpsWN24jcCNT8lGtmNGD2QM8CiziSWqBHH1094093
How Rihanna's Fenty Beauty delivered 'Beauty for All'https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all12896894
How to Build a Million Dollar Beauty Brand | Alicia Scotthttps://www.youtube.com/watch?v=MPTzOLYHpJY191997597
Graftobian HD Glamour Crème Foundation 1/2oz ...https://www.amazon.com/Graftobian-Cr%C3%A8me-Foundation-0-5-Caramel/dp/B007QZAVCE177975496
Fenty Built a Wildly Inclusive Beauty Brand Without Ever ...https://www.thefashionlaw.com/fenty-beauty-built-a-brand-on-inclusivity-without-ever-explicitly-marketing-itself-as-inclusive/12995094
Youthforia Closes After Foundation Shade Controversyhttps://www.beautyindependent.com/youthforia-closes-foundation-shade-controversy/12795194
Why New Seamless Colors Matter: Inclusive Shades for ...https://saalt.com/blogs/news/seamless-nude-underwear?srsltid=AfmBOoqGeHDDpcOj0Esm8pWTfuZj_Y69ZmOXdvESw2Is3FRXN53cjA0p118961395
Sephora Applies New AI Technology for Inclusive Color IQ ...https://consumergoods.com/sephora-applies-new-ai-technology-inclusive-color-iq-relaunch135962695
Four brands that are shaping the world of inclusive beautyhttps://epigram.org.uk/four-brands-that-are-shaping-the-world-of-inclusive-beauty/119951195
Inclusive K-beauty: Embracing Diverse Shade Rangeshttps://www.tiktok.com/@thisaccnolongerinuse/photo/7567735864248274196179976396
RELEASE: Center for American Progress Announces ...https://www.americanprogress.org/press/release-center-for-american-progress-announces-commission-on-inclusive-prosperity/149972095
Diversity, inclusiveness can be game changers for K-beautyhttps://www.koreatimes.co.kr/lifestyle/trends/20241104/diversity-inclusiveness-can-be-game-changers-for-k-beauty141961395
Fenty Beauty's Inclusive Revolution: Rihanna's $600M Impacthttps://www.bigblue.co/blog/fenty-beautys-inclusive-revolution-rihannas-582m-impact12495194
Best Beauty Brands with Diverse Foundation Rangeshttps://www.bravotv.com/most-wanted/best-beauty-brands-with-diverse-foundation-ranges135961194
sHeroes: How Aleezeh, Aleena and Naseeha Khan are ...https://medium.com/authority-magazine/sheroes-meet-aleezeh-aleena-and-naseeha-khan-of-ctzn-cosmetics-creating-a-cruelty-free-inclusive-78e8dbf7e8c8174976897
Londa Schiebinger: Inclusive Design Will Help Create AI That ...https://hai.stanford.edu/news/londa-schiebinger-inclusive-design-will-help-create-ai-works-everyone163974095
Lady Gaga's Haus Labs Criticized For Lack Of Inclusivity ...https://www.buzzfeed.com/leylamohammed/lady-gaga-haus-labs-criticized-lack-of-inclusivity-golloria155971895
Creating inclusive products through inclusive R&Dhttps://www.unileverusa.com/news/2023/beyond-skindeep-creating-inclusive-products-through-inclusive-rd/12895094
Revlon Launches New Shade-Inclusive Prestige Brand ...https://www.teenvogue.com/story/revlon-launches-flesh-inclusive-beauty-brand14997494
Six signature traits of inclusive leadershiphttps://www.deloitte.com/us/en/insights/topics/talent/six-signature-traits-of-inclusive-leadership.html160972095
Indie Brand Founders Weigh In On What A Truly Inclusive ...https://www.beautyindependent.com/inclusive-beauty-industry/12795194
The Future of Inclusive Beauty in 2025https://www.dkshdiscover.com/en/articles/looking-forward-to-an-inclusive-beauty-in-2025/inclusive-beauty11695094
Work as an expert - European Research Executive Agencyhttps://rea.ec.europa.eu/working-rea/work-expert_en178972995
Launched in 2017 with a foundation line of 40 shades, they ...https://www.facebook.com/previewph.summitmedia/posts/launched-in-2017-with-a-foundation-line-of-40-shades-they-have-been-pushing-the-/1311083071047025/196997897
A New Standard for Beauty and Apparelhttps://www.lincolninternational.com/perspectives/articles/a-new-standard-for-beauty-and-apparel-inclusive-products-and-sustainable-brands/11895094
How Rihanna & Fenty Beauty Transformed The Cosmetic ...https://www.youtube.com/watch?v=zvuXbM83SFQ191997597
L'Oreal HAPTA, The Beginning of Beauty's Inclusive Futurehttps://www.goodfeed.com/Jlavraie25/story/loreal-hapta-the-beginning-of-beautys-inclusive-future1395094
ACTIONShttps://www.wattlerange.sa.gov.au/__data/assets/pdf_file/0036/546885/Wattle-Range-Council-DAIP-Actions-Final.pdf11195093
Youthforia Foundation's Darkest Shade Scandal, Explainedhttps://www.marieclaire.com/beauty/youthforia-foundation-darkest-shade-scandal/13996594
Target Adds New Inclusive Makeup Brands for Medium ...https://www.teenvogue.com/story/target-beauty-expands-brands-dark-skin-tones14997494
How Selena Gomez Is Revolutionizing the Celebrity ...https://time.com/collections/time100-companies-2024/6979619/rare-beauty/161975596
92 resultsAll results shown
Phrase Frequency

Title N-Grams

Most common word phrases (2 to 7 words) across every result title for these queries.

2-grams

18inclusive beauty
10beauty brands
7inclusive shade
7fenty beauty
7shade ranges
6makeup brands
6of inclusive
6beauty brand
5foundation shade
4most inclusive
4shade range
4rihanna s
4how to
4shades for
4for all
4inclusive makeup
3why inclusive
3standard for
3inclusive foundation
3s fenty
3in the
3brands that
3beauty and
3for everyone
3beauty s

3-grams

5of inclusive beauty
4inclusive beauty brands
4inclusive beauty brand
3rihanna s fenty
3s fenty beauty
3inclusive shade ranges
3foundation shade ranges
3the most inclusive
2why inclusive beauty
2inclusive shade range
2fenty beauty redefining
2beauty redefining beauty
2redefining beauty standards
2beauty standards with
2designing inclusive offerings
2are makeup brands
2makeup brands inclusive
2brands inclusive in
2inclusive in march
2in march 2026
2march 2026 tbc
2how to create
2to create a
2create a makeup
2a makeup kit

4-grams

3rihanna s fenty beauty
2s fenty beauty redefining
2fenty beauty redefining beauty
2beauty redefining beauty standards
2redefining beauty standards with
2are makeup brands inclusive
2makeup brands inclusive in
2brands inclusive in march
2inclusive in march 2026
2in march 2026 tbc
2how to create a
2to create a makeup
2create a makeup kit
2a makeup kit that
2makeup kit that works
2kit that works for
2that works for everyone
2the false promises of
2false promises of inclusive
2promises of inclusive beauty
2of inclusive beauty brands
2has inclusive beauty really
2inclusive beauty really expanded
2beauty really expanded the
2really expanded the industry

5-grams

2rihanna s fenty beauty redefining
2s fenty beauty redefining beauty
2fenty beauty redefining beauty standards
2beauty redefining beauty standards with
2are makeup brands inclusive in
2makeup brands inclusive in march
2brands inclusive in march 2026
2inclusive in march 2026 tbc
2how to create a makeup
2to create a makeup kit
2create a makeup kit that
2a makeup kit that works
2makeup kit that works for
2kit that works for everyone
2the false promises of inclusive
2false promises of inclusive beauty
2promises of inclusive beauty brands
2has inclusive beauty really expanded
2inclusive beauty really expanded the
2beauty really expanded the industry
2really expanded the industry s
2expanded the industry s palette
2mac is the most inclusive
2is the most inclusive beauty
2the most inclusive beauty brand

6-grams

2rihanna s fenty beauty redefining beauty
2s fenty beauty redefining beauty standards
2fenty beauty redefining beauty standards with
2are makeup brands inclusive in march
2makeup brands inclusive in march 2026
2brands inclusive in march 2026 tbc
2how to create a makeup kit
2to create a makeup kit that
2create a makeup kit that works
2a makeup kit that works for
2makeup kit that works for everyone
2the false promises of inclusive beauty
2false promises of inclusive beauty brands
2has inclusive beauty really expanded the
2inclusive beauty really expanded the industry
2beauty really expanded the industry s
2really expanded the industry s palette
2mac is the most inclusive beauty
2is the most inclusive beauty brand
2the most inclusive beauty brand according
2most inclusive beauty brand according to
2inclusive beauty brand according to data
1why inclusive beauty brands matter now
1inclusive beauty brands matter now more
1beauty brands matter now more than

7-grams

2rihanna s fenty beauty redefining beauty standards
2s fenty beauty redefining beauty standards with
2are makeup brands inclusive in march 2026
2makeup brands inclusive in march 2026 tbc
2how to create a makeup kit that
2to create a makeup kit that works
2create a makeup kit that works for
2a makeup kit that works for everyone
2the false promises of inclusive beauty brands
2has inclusive beauty really expanded the industry
2inclusive beauty really expanded the industry s
2beauty really expanded the industry s palette
2mac is the most inclusive beauty brand
2is the most inclusive beauty brand according
2the most inclusive beauty brand according to
2most inclusive beauty brand according to data
1why inclusive beauty brands matter now more
1inclusive beauty brands matter now more than
1beauty brands matter now more than ever
1black beauty brands set the standard for
1beauty brands set the standard for shade
1brands set the standard for shade inclusion
1most inclusive foundation brands top 5 makeup
1inclusive foundation brands top 5 makeup lines
1fentybeauty became famous for their inclusive shade