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Industry Report

Beauty Cosmetics Retail

Open Web Presence
Dominant · SE Outbound Links ρ=0.448

AI recommendation signal analysis across 1,223 domains and 11 buyer personas in Beauty Cosmetics Retail, led by sephora.com as the most LLM-recommended domain.

Open web data in this report comes from Common Crawl HTML crawls.
Download this report (.xlsx)
1,223Domains Tracked
11Buyer Personas
111.2MReddit Posts
133KWikipedia Articles
23.0MOpen Web Matches
open_web_presence.report
DomainScore
trustpilot.com
99.6
shopify.com
98.0
forbes.com
97.5
nytimes.com
95.9
uk.trustpilot.com
95.0
Domains rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Beauty Cosmetics Retail's brands with its topics, across all personas: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

23.0M
Topic Co-occurrences
185.0M
Topic Phrase Matches
1,248
Brand Domains Seen
About 2.1M
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Beauty Cosmetics Retail's topics, across all personas. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.

DomainBlendedTopic Co-occurrencesTotal Appearances
trustpilot.com99.61,714,58139,590,631
shopify.com98.01,733,12419,320,375
forbes.com97.5958,37346,266,864
nytimes.com95.9744,60936,755,154
uk.trustpilot.com95.0855,46218,548,146
healthline.com93.1694,53211,675,632
pmc.ncbi.nlm.nih.gov91.7485,03312,424,805
fda.gov91.5513,20010,369,649
ebay.com91.3507,5559,454,940
statista.com91.2406,09014,017,493
webmd.com90.5420,8359,357,676
prnewswire.com88.7245,10711,574,350
cnn.com88.5239,71911,160,368
finance.yahoo.com88.5237,57911,175,233
mckinsey.com88.4216,06512,834,207
bloomberg.com88.3197,88114,150,108
apnews.com88.1216,82211,125,117
walmart.com87.4308,1694,268,247
storage.googleapis.com87.4229,7917,354,372
s3.amazonaws.com87.0212,4497,235,748
nbcnews.com87.0187,1868,910,321
press.nordstrom.com86.5424,1881,585,994
wsj.com86.5153,82510,286,939
bigcommerce.com85.3198,2633,754,060
nordstromrack.com85.0327,4051,342,361
ft.com84.9122,9387,594,725
target.com84.7220,4902,459,779
wired.com84.4125,1035,928,090
semrush.com84.4121,1616,417,520
entrepreneur.com84.2131,6345,097,846
costco.com84.168,25516,426,556
nordstrom.com83.7263,7871,129,166
shopltk.com83.6194,6631,902,769
nypost.com83.3105,7335,027,137
sephora.com83.1231,8081,101,207
shop.app82.8136,6892,488,280
foxnews.com82.787,2595,474,396
arxiv.org82.376,0496,044,384
buzzfeed.com81.6102,4742,566,555
ewg.org81.3144,0611,179,761
aliexpress.com80.8110,4711,528,117
nymag.com80.788,6032,260,243
hollywoodreporter.com80.670,3233,257,907
vogue.com80.298,8691,437,992
dhgate.com80.194,8941,511,823
huffpost.com79.767,7852,381,052
ikea.com79.581,2261,545,164
markets.financialcontent.com79.472,9251,811,859
bestbuy.com79.388,3661,186,405
axios.com79.349,6993,427,891
goodhousekeeping.com79.284,9701,256,580
ulta.com79.1138,249481,747
allure.com78.9113,679641,043
designrush.com78.948,1903,065,505
byrdie.com78.3110,062507,116
techbullion.com78.361,2741,489,190
emarketer.com78.257,0741,624,759
mp.weixin.qq.com78.245,7282,475,163
groupon.com77.869,973955,956
today.com77.760,3011,177,659
cosmopolitan.com77.369,702779,843
popsugar.com77.367,998808,233
rollingstone.com77.340,5482,076,314
loreal.com77.172,221665,561
elle.com76.661,214710,187
deloitte.com75.927,5752,302,725
macys.com75.858,124563,741
harpersbazaar.com75.851,479695,139
thedailybeast.com75.829,6671,880,709
refinery29.com75.750,475683,105
usmagazine.com75.744,800857,692
wwd.com75.649,402687,904
thekitchn.com75.640,5841,004,607
rivo.io75.553,278568,023
retailmenot.com75.359,513430,665
d1io3yog0oux5.cloudfront.net75.327,5301,771,051
static1.squarespace.com75.129,1201,444,755
100percentpure.com75.075,279240,459
temptalia.com74.839,785730,722
boots.com74.662,224291,381
nopcommerce.com74.643,179558,419
mirror.co.uk74.628,3591,244,843
mindbodygreen.com74.538,927664,929
iherb.com74.041,801461,096
rakuten.com73.938,861503,232
bustle.com73.934,387641,512
billboard.com73.924,8341,134,667
cvs.com73.843,913384,028
asos.com73.839,554462,692
womenshealthmag.com73.836,024561,936
retaildive.com73.733,527612,591
chanel.com73.639,234434,235
businessoffashion.com73.535,413508,287
walgreens.com73.438,883397,005
ca.trustpilot.com73.428,367725,255
net-a-porter.com73.338,038400,901
instyle.com73.241,091341,978
skincancer.org73.238,506378,432
fandom.com73.124,123836,930
glossier.com72.945,524245,329
digitalcommerce360.com72.928,154578,792
tomsguide.com72.925,229721,456
safecosmetics.org72.848,272208,432
chewy.com72.831,659456,320
kroger.com72.635,542336,944
aboutamazon.com72.622,949763,927
hip2save.com72.343,047207,364
dior.com72.229,830394,437
corporate.walmart.com72.227,677438,666
crunchi.com72.227,235464,418
lorealparisusa.com71.942,476179,209
anthropologie.com71.930,444332,560
similarweb.com71.920,402684,277
omnisend.com71.822,692536,412
thestreet.com71.816,242989,141
shopbop.com71.734,857237,047
bizcommunity.com71.725,797405,480
bedbathandbeyond.com71.723,054490,075
paulaschoice.com71.644,616143,584
which.co.uk71.418,722656,702
beautycounter.com71.336,852179,297
influenster.com71.229,267262,081
maccosmetics.com71.136,033166,536
whowhatwear.com71.127,943267,590
marieclaire.com70.926,254274,381
instacart.com70.921,453400,339
rd.com70.919,292481,387
aveda.com70.835,392152,196
cvshealth.com70.825,220290,166
lemon8-app.com70.819,772444,120
shopstyle.com70.728,478214,921
dermnetnz.org70.727,822225,569
wellandgood.com70.723,535304,415
racked.com70.719,934412,406
eonline.com70.718,759463,459
johnlewis.com70.625,726247,106
lookfantastic.com70.536,322125,468
nykaa.com70.434,491134,881
kohls.com70.426,610213,052
newsobserver.com70.411,510994,377
colorescience.com70.325,168230,485
wholefoodsmarket.com70.319,961349,484
dermstore.com70.033,720118,260
overstock.com70.020,640284,924
teenvogue.com69.918,599334,167
neimanmarcus.com69.723,667197,137
cerave.com69.530,917112,156
fentybeauty.com69.528,554130,525
world.taobao.com69.521,453219,098
kiplinger.com69.58,8301,112,498
theordinary.com69.430,102110,449
sheknows.com69.419,076257,164
bathandbodyworks.com69.330,667102,232
thekrazycouponlady.com69.324,406154,572
cultbeauty.co.uk69.130,15496,591
scarymommy.com69.116,357299,984
wipo.int69.19,681798,631
marketscreener.com69.18,987896,033
caretobeauty.com69.030,48691,873
skinbetter.com69.018,912218,159
qvc.com68.922,735152,167
glossy.co68.817,454233,452
saksfifthavenue.com68.719,201189,084
madewell.com68.716,529250,986
financialexpress.com68.710,131604,842
charlottetilbury.com68.626,065102,051
bloomingdales.com68.518,732181,148
selfridges.com68.319,476155,172
clinique.com68.225,92987,097
leapingbunny.org68.224,15499,729
eatthis.com68.212,500334,152
avon.com68.123,32198,332
birchbox.com68.023,23597,087
superdrug.com68.022,97899,359
neutrogena.com67.924,06086,569
glamourmagazine.co.uk67.918,086145,694
marksandspencer.com67.915,160203,966
crateandbarrel.com67.914,461218,146
westelm.com67.913,661245,097
thelist.com67.912,547283,849
nationaleczema.org67.820,080115,900
investors.honest.com67.634,26540,207
joinblvd.com67.613,818212,182
myntra.com67.515,477166,735
fashionnova.com67.414,697169,562
salsify.com67.412,303238,541
yesstyle.com67.322,03078,258
harrods.com67.314,107179,315
shopping.yahoo.com67.313,221198,977
accio.com67.311,878244,262
jcpenney.com67.216,955119,576
thrivemarket.com67.214,999153,009
coolmompicks.com67.212,807204,440
thebodyshop.com67.119,16892,836
goop.com67.115,303137,066
shoprescuespa.com66.923,05560,275
lushusa.com66.918,79185,949
newbeauty.com66.916,555111,559
victoriassecret.com66.914,940133,586
corporate.target.com66.912,694182,291
ecco-verde.com66.821,75662,990
bobbibrowncosmetics.com66.818,52186,401
lush.com66.817,61693,974
aesop.com66.814,875129,009
samsclub.com66.812,144190,853
philstar.com66.86,592585,651
spacenk.com66.720,59267,217
elfcosmetics.com66.719,76271,948
hsn.com66.714,884123,886
kiehls.com66.619,23772,657
revolve.com66.614,747122,259
gobankingrates.com66.57,237419,162
deciem.com66.318,25470,740
temu.com66.311,857156,535
dollartree.com66.38,160307,816
hercampus.com66.212,405135,962
theshelf.com66.211,504156,144
traderjoes.com66.211,375162,608
dove.com66.211,280163,516
wmagazine.com66.211,057169,409
intothegloss.com66.115,22091,199
thegoodtrade.com66.112,230137,270
narscosmetics.com66.015,28487,479
dyson.com66.013,237112,119
5wpr.com66.06,673394,789
colourpop.com65.917,04367,999
skinceuticals.com65.915,96176,719
tartecosmetics.com65.717,00662,564
maybelline.com65.716,55364,217
marieclaire.co.uk65.711,749123,908
ipsy.com65.616,88760,267
naturallycurly.com65.616,85359,847
rarebeauty.com65.614,23381,262
goodsearch.com65.613,95184,412
publix.com65.69,901161,837
beautybay.com65.516,88957,740
lancome-usa.com65.414,87269,555
popularbrands.org65.410,601132,501
esteelauder.com65.314,74867,802
honest.com65.313,92274,520
argos.co.uk65.210,825116,298
laroche-posay.us65.115,55955,718
fashionista.com65.110,138122,414
oprahdaily.com65.09,550133,142
feelunique.com64.915,52651,419
luxurydaily.com64.88,206158,932
urbandecay.com64.715,41648,403
sallybeauty.com64.614,53851,975
bergdorfgoodman.com64.69,371115,488
incidecoder.com64.514,32550,061
smile.io64.59,735101,623
fragrancenet.com64.59,575106,041
oseamalibu.com64.412,83358,061
walmart.ca64.49,536100,109
kxan.com64.45,376298,638
goodmorningamerica.com64.36,440198,326
credobeauty.com64.213,98346,363
belk.com64.210,75273,315
joann.com64.28,794108,798
supermarketnews.com64.27,729138,442
debenhams.com64.110,83971,482
purewow.com64.18,219117,698
dazeddigital.com64.16,670172,565
aveeno.com64.012,78849,531
grove.co64.010,43173,613
riteaid.com64.010,31075,059
thezoereport.com64.010,15175,523
freepeople.com64.08,518102,833
nyxcosmetics.com63.913,49142,873
benefitcosmetics.com63.812,89845,510
wishtrend.com63.713,56139,498
iliabeauty.com63.712,80043,451
shipt.com63.77,030128,565
lulus.com63.67,870100,950
olaplex.com63.512,21042,506
drunkelephant.com63.511,06951,007
nylon.com63.57,241112,832
dermalogica.com63.410,88852,363
kyliecosmetics.com63.410,38357,117
barneys.com63.47,298108,635
sephora.com.au63.311,91540,760
cosmeticsbusiness.com63.310,56552,654
harveynichols.com63.28,05182,140
stylevana.com63.110,17451,198
marshalls.com63.18,76065,912
loyaltylion.com63.17,87082,800
cb2.com63.16,492118,661
tatcha.com63.011,42939,629
mecca.com.au63.011,34539,685
mejuri.com62.97,45381,804
womanandhome.com62.96,76599,482
sokoglam.com62.810,27842,774
ritual.com62.87,97770,416
shein.com62.87,65976,614
blueapron.com62.76,85489,251
aswatson.com62.69,86042,642
eltamd.com62.69,02250,558
dermascope.com62.68,92051,686
katespade.com62.67,17077,365
ssense.com62.66,82286,000
elitedaily.com62.65,735115,096
kingsresearch.com62.64,415186,806
newsfilecorp.com62.63,431298,584
origins.com62.310,21035,372
thedermreview.com62.39,24542,013
blueland.com62.37,54261,740
redken.com62.210,16833,889
mecca.com62.29,58637,823
sephora.sg62.29,03842,232
help.samsclub.com62.28,27449,692
meritbeauty.com62.17,12861,921
vitacost.com62.16,95465,126
sephora.co.uk62.09,73433,318
stylist.co.uk62.05,65793,178
whois.com62.03,887187,822
toofaced.com61.99,70432,043
rituals.com61.97,74748,619
dollargeneral.com61.96,72763,524
comparably.com61.92,820321,210
kerastase-usa.com61.89,70830,972
fresh.com61.89,59932,190
livingproof.com61.89,16734,142
drugstore.com61.88,69938,295
dollarshaveclub.com61.85,99476,413
boohoo.com61.85,96077,570
makeup.com61.79,13433,876
hudabeauty.com61.78,96434,624
tataharperskincare.com61.69,38529,783
janeiredale.com61.69,31031,353
loccitane.com61.68,41637,869
libertylondon.com61.66,47959,672
juicebeauty.com61.59,04930,707
cetaphil.com61.58,71033,455
briogeohair.com61.58,56834,801
myer.com.au61.57,44744,938
traveloka.com61.53,967141,779
thedetoxmarket.com61.48,67532,710
bluemercury.com61.48,59632,819
beautylish.com61.47,86837,896
bestlifeonline.com61.44,102125,268
cremedelamer.com61.38,89629,094
jonesroadbeauty.com61.37,22443,494
bareminerals.com61.28,55330,099
love.com61.23,696143,159
herbivorebotanicals.com61.18,34130,677
well.ca61.17,44537,941
beautymatter.com61.17,35138,529
antavo.com61.15,96357,416
onekingslane.com61.14,83983,219
patmcgrath.com61.08,18530,608
biossance.com60.98,27028,732
curology.com60.97,37435,162
rmsbeauty.com60.88,58125,371
thebeautybrains.com60.88,56925,323
pacificabeauty.com60.78,30225,546
earthhero.com60.75,94847,767
perfectcorp.com60.75,68950,794
dillards.com60.75,50955,762
thesill.com60.75,10862,322
stocks.observer-reporter.com60.63,95597,704
firework.com60.63,811104,455
glowrecipe.com60.57,65527,480
shiseido.com60.57,29229,782
wethrift.com60.45,85542,553
thebay.com60.36,37534,860
meijer.com60.34,15677,865
snsinsider.com60.33,051138,722
hair.com60.27,36525,455
sheerluxe.com60.24,57360,670
loveamika.com60.17,47323,704
milkmakeup.com60.17,40624,630
tower28beauty.com60.16,92927,969
fabfitfun.com60.15,89036,694
thinkdirtyapp.com60.07,01525,594
classaction.org60.03,135113,790
milanicosmetics.com59.97,45722,034
diptyqueparis.com59.96,19731,246
cocokind.com59.86,86024,551
gcimagazine.com59.86,34128,151
nourishedlife.com.au59.85,99431,407
captainbobcat.com59.83,39989,196
colorstreet.com59.77,04521,924
fashionunited.com59.73,62577,389
theouai.com59.66,62924,289
packagefreeshop.com59.65,29436,846
covergirl.com59.56,35524,802
murad.com59.56,17026,673
beautyindependent.com59.56,00227,438
skinmedica.com59.55,17136,436
sustainablejungle.com59.54,60145,364
article.com59.53,43578,285
nuskin.com59.53,25584,512
corporate.kohls.com59.52,775112,430
jolse.com59.46,84820,590
beautypie.com59.46,35923,305
thrivecausemetics.com59.46,08926,125
maisonmargiela.com59.33,20879,447
sa1s3.patientpop.com59.32,713106,449
mykitsch.com59.25,66326,511
businessmirror.com.ph59.22,82098,193
thechalkboardmag.com59.14,22643,007
happi.com59.05,35626,646
beautyplus.com59.03,50158,267
crueltyfreekitty.com58.96,35518,789
cosrx.com58.96,25719,893
kosas.com58.96,18520,269
fragrancex.com58.94,03942,884
ethique.com58.85,59222,688
truebotanicals.com58.75,74120,486
paulmitchell.com58.75,43123,645
meowmeowtweet.com58.75,25224,754
couponcabin.com58.64,97725,879
theoutnet.com58.63,53149,971
womansworld.com58.63,02565,539
hourglasscosmetics.com58.55,84818,168
saloncentric.com58.55,75419,312
beautifulwithbrains.com58.55,69319,340
mariobadescu.com58.55,60920,206
premiumbeautynews.com58.55,46320,947
scentbird.com58.54,37931,651
cosdna.com58.45,97317,328
stylekorean.com58.45,63818,632
cultbeauty.com58.45,57819,710
theoutset.com58.44,21132,929
glamnetic.com58.44,14532,891
cyberlink.com58.42,99859,688
eco-business.com58.42,195105,960
help.target.com58.34,39229,093
skinstore.com58.25,48118,392
thebodyshop-usa.com58.25,36019,064
aveneusa.com58.25,14220,128
terristeffes.com58.23,08951,603
chatelaine.com58.23,00754,349
retailboss.co58.22,87261,430
elizabetharden.com58.15,50117,206
thelipbar.com58.14,88121,418
jomalone.com58.13,89933,237
makeupforever.com58.05,14419,088
kjaerweis.com57.95,44316,329
lovelyskin.com57.94,45923,237
naturisimo.com57.94,20326,491
skintypesolutions.com57.94,02028,188
skinsafeproducts.com57.85,31216,404
wetnwildbeauty.com57.85,16417,079
theinkeylist.com57.75,04717,082
farmacybeauty.com57.74,70719,025
beautypackaging.com57.74,59120,404
theindustry.beauty57.72,80449,543
makeupgeek.com57.65,39314,335
randco.com57.64,90316,870
carolsdaughter.com57.64,87017,246
thehoneypot.co57.63,78927,557
versedskin.com57.54,93516,251
formulabotanica.com57.54,84316,863
renskincare.com57.54,63618,442
firstaidbeauty.com57.44,87616,097
wearewild.com57.43,73926,144
ww.fashionnetwork.com57.42,71346,487
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blissworld.com57.34,40218,618
consumergoods.com57.32,34259,460
attitudeliving.com57.24,50117,104
coveteur.com57.23,39028,772
creators.yahoo.com57.22,24559,650
axiologybeauty.com57.14,88814,063
beautyblender.com57.14,73714,559
starface.world57.13,53325,198
bluebirdbotanicals.com57.03,05631,457
credible.com57.01,081215,757
morphe.com56.94,44515,245
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plaineproducts.com56.84,20916,368
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curlsmith.com56.74,04516,644
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newsroom.sephora.com56.72,23849,831
revolutionbeauty.com56.64,41213,409
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bhcosmetics.com56.43,61017,557
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jet.com54.92,12824,044
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irp-cdn.multiscreensite.com54.81,22962,915
shopmissa.com54.73,00911,827
theorganicpharmacy.com54.62,60714,835
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naturium.com54.52,98011,165
capbeauty.com54.52,59913,843
photo.walgreens.com54.42,36416,070
rttnews.com54.41,10965,621
lovelula.com54.32,99910,143
upcirclebeauty.com54.32,86210,884
getthegloss.com54.32,20317,748
ca.style.yahoo.com54.31,46637,954
boxycharm.com54.23,1708,756
coverfx.com54.23,0489,198
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cosbar.com54.02,22814,857
truthinadvertising.org54.01,52729,714
allbeauty.com53.92,7739,459
luxuo.com53.91,35535,286
identixweb.com53.81,93717,854
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mankind.co.uk53.52,20812,257
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vanicream.com53.32,5678,508
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lookgoodfeelbetter.org53.31,78816,932
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legalclarity.org53.267595,156
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doseofcolors.com52.92,4657,851
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aillea.com51.81,62610,234
simplycodes.com51.81,53811,343
brandless.com51.81,52911,340
exposedskincare.com51.71,7538,587
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cosmetify.com51.61,9756,622
esalon.com51.61,8017,784
follain.com51.51,9476,478
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kos.com51.41,35112,246
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essencemakeup.com51.31,8446,415
victoriahealth.com51.31,6018,458
manilastandard.net51.362048,884
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epilynx.com51.11,7576,625
skinbotanica.com51.11,5418,423
one.walmart.com51.175929,769
viori.com51.01,7256,361
themomedit.com51.01,15313,611
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frendsbeauty.com50.91,7815,690
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wholefoods.com50.992919,618
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bluefly.com50.196012,523
beautybrands.com50.01,6294,679
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vmvhypoallergenics.com49.91,5364,937
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wellpeople.com49.91,5105,020
kkwbeauty.com49.91,4375,634
cleanhub.com49.91,1747,956
lilylolo.co.uk49.81,5254,834
osmiaorganics.com49.81,4994,916
soap.com49.81,3685,797
cleure.com49.81,3545,837
morphebrushes.com49.71,4185,097
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soapandglory.com49.41,4584,228
cosmoprofbeauty.com49.41,2555,618
sephora.fr49.31,2445,597
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estee.com49.29928,060
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coconala.com49.272814,249
shophudabeauty.com49.11,3644,372
byoma.com49.11,2814,863
brownsfashion.com49.183810,466
contentbeautywellbeing.com49.01,3164,315
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findation.com48.91,3563,979
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alyaka.com48.91,2354,700
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savers.com48.861416,263
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theskincareedit.com48.71,1784,764
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inglotcosmetics.com48.51,2344,018
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yesto.com48.31,2403,524
agoodhueblog.com48.31,0684,811
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aerin.com48.27937,932
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cleanbeauty.com48.11,1473,842
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ondabeauty.com42.44791,535
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