Beauty Cosmetics Retail
AI recommendation signal analysis across 1,223 domains and 11 buyer personas in Beauty Cosmetics Retail, led by sephora.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Beauty Cosmetics Retail report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Beauty Cosmetics Retail across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Beauty Cosmetics Retail, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| cultbeauty.com | 90 | 25 | - | - | +82 |
| skinstore.com | 81 | - | - | - | +81 |
| oseamalibu.com | 78 | - | - | - | +78 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| youtube.com | - | - | 99 | 99 | -66 |
| reddit.com | - | - | 98 | 100 | -66 |
| allure.com | - | - | 99 | 98 | -66 |
Fanout: Over- vs. Under-performers
For Beauty Cosmetics Retail, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| shop.tiktok.com | 52 | 65 | - | - | +48 |
| spacenk.com | 94 | 80 | - | 6 | +47 |
| lookfantastic.com | 92 | 70 | - | - | +39 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| beauty-heroes.com | 46 | - | 92 | 92 | -77 |
| saksfifthavenue.com | 69 | - | 62 | 93 | -75 |
| thegoodtrade.com | 64 | - | 75 | 71 | -70 |
Google AI Overview: Over- vs. Under-performers
For Beauty Cosmetics Retail, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| drzenovia.com | - | - | 91 | 17 | +85 |
| geisinger.org | - | - | 81 | - | +81 |
| shopping.yahoo.com | - | - | 80 | - | +80 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| nordstrom.com | 91 | 75 | 1 | 82 | -82 |
| elfcosmetics.com | 82 | 53 | - | 90 | -75 |
| spacenk.com | 94 | 80 | - | 6 | -60 |
Organic Google: Over- vs. Under-performers
For Beauty Cosmetics Retail, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| nytimes.com | - | - | - | 99 | +99 |
| us.no7beauty.com | - | - | - | 99 | +99 |
| paulmitchell.com | - | - | - | 99 | +99 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| lookfantastic.com | 92 | 70 | - | - | -54 |
| spacenk.com | 94 | 80 | - | 6 | -52 |
| follain.com | 84 | 60 | - | - | -48 |