If you report on AI search visibility, you need to decide how much detail the report requires and what research you will do after reviewing it. Peec AI reports how a brand performs in AI assistant answers, across models, topics, geographies and competitors. OppAlerts tracks fewer engines. It also uses the campaign definition for link prospecting, backlink comparison, news and blog monitoring, contact research and content scoring.
OppAlerts publishes this comparison. Peec reaches more models and reports more about each prompt.
If the decision is which product measures AI answers more thoroughly, Peec has the stronger analytics. If the decision is which product covers more of the week's work, the answer changes.
How each product decides what you pay for
Peec states its meter on the pricing page: tracked prompts multiplied by active models multiplied by tracking frequency. Its plans are 50, 150 and 350 prompts, each choosing three models, at daily frequency, with Enterprise tracking up to twelve models at daily or weekly frequency. Extra models can be added to any plan without moving up a tier.
OppAlerts counts a call: one tracked prompt or keyword, on one provider, on one day. You tick the days of the week you want fresh data on, and the run happens the night before each ticked day. The prompt count itself is not capped.
The two meters suit opposite habits. Peec fixes the prompt count and runs it daily, so a wide prompt set requires a higher plan. OppAlerts fixes the weekly call total, so a wide prompt set is affordable if you check it less often.
Two hundred prompts across three providers is 600 calls each ticked day. On two days a week that is 1,200 calls; daily, it is 4,200. Peec would place the same 200 prompts above its 150-prompt plan regardless of how often you need them refreshed.
Seats are free on both sides. Peec lists unlimited team users on every plan, and OppAlerts is not sold by the seat.
Where Peec reports more than OppAlerts
Peec covers ChatGPT, Perplexity and Gemini on its published pages, and up to twelve models on Enterprise. OppAlerts sends prompts to ChatGPT, Gemini and Google AI Mode only. Perplexity and Claude have no OppAlerts scraper and cannot be added on request.
Several Peec reports have no OppAlerts equivalent:
- Prompt volume, scoring relative demand for the topic behind each tracked prompt from 1 to 5, and prompt suggestions drawn from brand context and coverage gaps.
- Prompt classification, marking each prompt branded or non-branded and informational, commercial or transactional.
- Brand attribute scoring and sentiment, which describe how a brand is characterized rather than whether it was named.
- A Looker Studio connector alongside CSV export and an API.
Peec also provides an API today. OppAlerts provides read-only API and MCP access for searches, stored data and reports; it does not currently expose campaign creation or editing.
For a brand manager whose report has to explain how a brand is described across many models, and in several countries, Peec answers that question and OppAlerts does not.
Where OppAlerts covers work Peec does not
Nothing on the Peec pages read describes backlinks, link prospecting, contact data, a news or blog index, content scoring against a taxonomy, or conventional keyword rank tracking. Peec measures AI answers; those are separate jobs, usually bought separately.
In OppAlerts they run from the same campaign. You define the business, its brands, its competitors and three buyer personas once. That definition then selects results in every report, which is why a prospect search and a mention report return results about the same market without being configured again.
- Keyword rank tracking on Google and Bing. One Google request returns the organic results, the ads and the AI Overview together, so AI Overview citations sit beside the organic position for the same keyword.
- Advertising reports. AI Answer Ads lists the advertisers and verbatim creatives found inside tracked AI answers, with the prompt and run date. Top Advertisers counts advertiser domains, appearances, queries and best positions across the campaign's Bing searches.
- Backlinks DB: Link Gap, listing sites with observed links to the competitors you enter and no observed link to you.
- Brand Unlinked Mentions, listing pages that name the business without an observed link to it.
- Prospect Index, searched by meaning as well as by keyword, with opportunity types for guest contributions, resource lists, roundups, podcasts, directories and others.
- Site Info, returning stored public contact details and contact pages for a site.
- News Index, searching indexed industry coverage for a brand, a competitor or a topic.
- PageRank history, with monthly link-graph measurements for a host.
- Content Optimizer compares a draft with up to three categories you select, one from each taxonomy, and lists phrases the draft does not contain.
Content Optimizer is the one worth describing precisely, because Peec's recommended actions and agent actions sound adjacent. Peec suggests what to do from what it measured in answers. Content Optimizer takes text you paste, compares its meaning with a category you chose, and returns the nearest categories and missing phrases. It reads up to 8,192 bytes, so a long article is checked in sections and the section results do not add up to one article score.
Peec's ads library and OppAlerts AI Answer Ads overlap directly when the question is which tracked prompts returned sponsored placements. OppAlerts also reports Bing search advertisers separately; neither report should be read as a complete market-wide advertising library.
Choosing between them
Choose Peec AI when the report must cover Perplexity or many models, when prompt demand scoring and intent classification determine your prompt set, or when brand attributes and sentiment are the deliverable. It also suits buyers who need an API and Looker Studio dashboard now.
Choose OppAlerts when three AI providers are enough and the reporting has to include Google and Bing positions as well, and when what you want from a prompt set is the cited pages rather than a scored prompt list.
Keeping Peec for measurement and adding OppAlerts for research is a reasonable arrangement. The overlap between them is the tracked prompt, and that is the part to price carefully, because the two products count it differently.
Evaluate a representative visibility report and its next research task. Compare the products on the coverage and outputs required to complete that work.
See what OppAlerts includes, or Peec AI alternatives for a wider shortlist.