If you are reviewing Brand24 for your monitoring work, you need coverage and capacity suited to the names and conversations you follow. Brand24 charges for two things: the keywords you watch, and the mentions those keywords bring back. Plans are $249, $349, $499 and $699 a month, buying 3, 7, 12 and 25 keywords against 2,000, 10,000, 40,000 and 100,000 mentions. Users are unlimited from the Team plan up.
The mention number is the one people hit. How much gets said about you in a month is not something you control, so a busy month spends the allowance faster than a quiet one.
OppAlerts publishes this page and is one of the alternatives on it. It does not do social listening, which is what most people leaving Brand24 still need.
Mention does the same job
Mention is the closest match, and it uses the same words for the same things. Its FAQ calls the keyword set an alert and each result a mention. It claims a billion sources, supports Boolean search, and covers social platforms and review sites alongside analytics and collaboration.
Check one thing on that same FAQ before you move. Publish and Respond have been progressively deprecated, and Mention now points publishing and replying at Agorapulse. If replying to what you find is part of how you use Brand24, ask what is left.
Talkwalker goes deeper and costs more
Talkwalker sells consumer intelligence. Its pricing page claims 150 million data sources, more than 30 social platforms, 187 languages and 196 countries, with unlimited users on every Lumen plan.
It is a bigger product than Brand24 and you buy it differently: no prices on the page, a demo, then a quote. Treat the source and language counts as Talkwalker's own figures. Vendors count sources differently, and a source is not a document, so that number will not line up against anyone else's.
Meltwater is a press office purchase
Meltwater lists Starter, Pro, Enterprise and Agency tiers and prints no amounts. Its own pricing FAQ explains what moves the quote. The modules you take, how many sources and regions, how much data, how many users, which integrations, the onboarding, and how long you sign for.
That makes it a procurement, not a subscription. It suits an organization that already employs people to do media relations, and the Agency tier exists because agencies buy it that way.
Brandwatch, if two teams share the tool
Brandwatch is three products. Consumer Intelligence serves researchers and analysts. Social Media Management serves the people posting and replying. Influencer Marketing is sold separately again. There is no self-serve pricing; you book a demo.
You would pick it over Brand24 when one team has to study the conversation and another has to post into it, and nobody wants two contracts. Brand24 does not sell social media management at all.
What OppAlerts does after the mention
Start with what it does not do, because it rules the product out for a lot of people leaving Brand24. It does not read social platforms or review sites. It does not score sentiment, report demographics or flag unusual activity. Brand24 covers nine AI models; OppAlerts covers three. Both have an API and an MCP server, and the OppAlerts ones only read. If any of that is why you bought Brand24, nothing here replaces it.
What it does read is published pages: news, blogs and podcasts in the News Index, and stored web pages in the Prospect Index. Brand Mentions pulls from both of those and from search results.
The difference is what you can do with a mention once you have one. Brand Unlinked Mentions lists the pages that named you and did not link. Site Info gives you the contact page and address that site publishes about itself. Backlinks DB: Link Gap shows the sites linking to your competitors and not to you. The Prospect Index finds places to appear, searched by meaning as well as by keyword and filtered by type: guest contribution pages, resource lists, expert roundups, podcasts, directories. PageRank history shows how a site's link standing has moved month by month. Content Optimizer takes a draft, up to 8,192 bytes, and tells you which categories it actually reads as being about.
All of it runs off one campaign definition covering the business, its brands, its competitors and three buyer personas. The same definition drives keyword tracking on Google and Bing.
Matching the reason to the product
| Why Brand24 stopped fitting | Look at |
|---|---|
| The mention allowance runs out each month | Mention, Talkwalker or Meltwater, all priced on volume and not a fixed monthly count |
| Deeper analysis of who is talking and where | Talkwalker or Brandwatch |
| Publishing and replying in the same tool | Brandwatch Social Media Management |
| Journalist research and PR distribution | Meltwater |
| Same job, different vendor | Mention, once you have checked what Publish and Respond still do |
| Links, prospects, contacts and content checks | OppAlerts |
| More AI engines than three | Stay with Brand24; it states the longest list here |
Three of these quote only after a demo. Send all three the same brief: your keyword set, the regions and languages, roughly how many mentions a month, and how many people need a login. Without that the quotes describe different products. How source coverage changes a monitoring tool covers which of those inputs actually moves a price.
Compare alternatives using your actual monitoring terms and required sources. Check the likely mention volume before choosing a plan for ongoing coverage review.
For the two-product version, see OppAlerts and Brand24 compared.