kevel.com

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "name": "Kevel | The Retail Media Cloud®",
      "description": "Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results.",
      "url": "/",
      "inLanguage": "en",
      "about": {
        "@type": "Organization",
        "name": "Kevel",
        "description": "Kevel powers the world's best retail media networks with The Retail Media Cloud®, featuring the Kevel Ad Server, Kevel Audience, and Kevel Console for launching targeted, attributable, customizable ad formats.",
        "url": "https://www.kevel.com",
        "logo": {
          "@type": "ImageObject",
          "url": "https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/68516d9764c32d7e353a3c8f_Kevel-Logo-dark.svg"
        },
        "sameAs": [
          "https://www.linkedin.com/company/kevelapi/",
          "https://twitter.com/kevelAPI",
          "https://github.com/adzerk"
        ]
      },
      "mainEntity": {
        "@type": "SoftwareApplication",
        "name": "The Retail Media Cloud®",
        "applicationCategory": "BusinessApplication",
        "description": "Stand out to advertisers with your owned, differentiated, AI-powered retail media network. Grow faster today and expand into tomorrow with flexible, future-proof infrastructure.",
        "offers": {
          "@type": "Offer",
          "description": "Powered by the Kevel Ad Server, Kevel Audience and Kevel Console for launching targeted, attributable, customizable ad formats on-site and off-site."
        },
        "featureList": [
          "Kevel Ad Server - Flexible ad serving platform with APIs for ad decisioning, campaign management, reporting, and catalog ingestion with advanced ML and AI",
          "Kevel Audience - AI audience segmentation tool that harnesses first-party data into a single customer view for AI-powered segmentation and ad personalization",
          "Kevel Console - Out-of-the-box omnichannel campaign management user interface with AI automation features and self-service capabilities",
          "Yield Forecast - Advanced machine learning simulations to predict future delivery and performance",
          "Custom Relevancy - BYOM (bring your own model) capability for retailers to supply their own models",
          "AI Segment Builder - Leverage AI in building segments by focusing on desired outcomes",
          "AI Campaign Management - Intuitive, AI driven interface that optimizes workflows"
        ]
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "What is Kevel?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Kevel is The Retail Media Cloud®, a platform that provides AI-enabled ad serving technology and expert guidance to help commerce leaders launch, scale, and succeed in retail media. It powers retail media networks for retailers, marketplaces, fintechs, travel brands, and delivery apps via flexible, API-based infrastructure."
          }
        },
        {
          "@type": "Question",
          "name": "What products does Kevel offer?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Kevel offers its Retail Media Cloud® solution comprised of three core products: Kevel Ad Server (a flexible ad serving platform for ad decisioning, campaign management, reporting, and catalog ingestion), Kevel Audience (an AI-powered audience segmentation tool that activates first-party data), and Kevel Console (an out-of-the-box omnichannel campaign management UI with AI automation and self-service capabilities)."
          }
        },
        {
          "@type": "Question",
          "name": "What industries does Kevel serve?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Kevel serves retailers, online marketplaces, fintech and financial media companies, travel brands (airlines, OTAs, hotel brands), and delivery apps. Customers include companies like Home Depot, PayPal, Dollar General, Lyft, Chewy, Edmunds, iFood, and CoinGecko."
          }
        },
        {
          "@type": "Question",
          "name": "How does Kevel use AI and Machine Learning?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Kevel's Retail Media Cloud® includes several AI and ML features: Yield Forecast (ML simulations to predict delivery and performance), Custom Relevancy with BYOM (bring your own model for ad relevance), AI Segment Builder (outcome-focused audience segmentation in Kevel Audience), and AI Campaign Management (an intelligent interface in Kevel Console that optimizes workflows and ROAS)."
          }
        },
        {
          "@type": "Question",
          "name": "How does Kevel handle first-party data and privacy compliance?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Kevel acts as the data processor while the customer remains the data controller, meaning customers always retain full ownership and control of their first-party data. Kevel supports user-level targeting without requiring data handover or reliance on opaque algorithms. The platform is compliant with GDPR, CCPA, and holds SOC 1 and SOC 2 certifications."
          }
        },
        {
          "@type": "Question",
          "name": "Can Kevel support both on-site and off-site advertising?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. The Kevel Ad Server manages all owned inventory on-site, in-app, or in-store in a single place. Kevel Audience can push audience segments anywhere in your network—both onsite and offsite—enabling full omnichannel campaign activation."
          }
        },
        {
          "@type": "Question",
          "name": "Is Kevel suitable for developers and technical teams?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. Kevel is built API-first, making it highly customizable for engineering teams. It provides an API Quickstart to test the API in minutes, comprehensive knowledge base documentation, pre-built developer tools and libraries, and real-time API status updates."
          }
        },
        {
          "@type": "Question",
          "name": "What results have Kevel customers achieved?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Kevel customers have reported significant results: MC Sonae achieved 478% ROAS, iFood grew monthly ad revenue by 20x (1,900% growth) in a single year, El Corte Inglés achieved a 3x conversion rate improvement using predictive ML segments, and Edmunds built sponsored listings with 35ms fast response times."
          }
        },
        {
          "@type": "Question",
          "name": "How does Kevel differ from other ad server solutions?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Unlike black-box ad networks, Kevel is an API-based, white-label solution that lets businesses build their own fully owned and differentiated retail media network. Customers keep full control of their data, can customize ad formats, and adapt to new channels over time, making it future-proof and scalable for a rapidly evolving retail media landscape."
          }
        },
        {
          "@type": "Question",
          "name": "How do I get started with Kevel?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "You can get started with Kevel by contacting their team of experts at kevel.com/contact to discuss your retail media network needs, or by exploring the developer documentation at dev.kevel.com. Kevel also offers an API Quickstart to test the API within minutes."
          }
        }
      ]
    }
  ]
}