adzerk.com
Link authority for adzerk.com (registrable domain: adzerk.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure adzerk.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname adzerk.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What adzerk.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://adzerk.com.
| Title | Kevel | The Retail Media Cloud® |
|---|---|
| Description | Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results. |
| OG Title | Kevel | The Retail Media Cloud® |
| OG Description | Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results. |
| Twitter Title | Kevel | The Retail Media Cloud® |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| kevelapi (business) | |
| X | kevelapi |
| Youtube | Kevel-RetailMediaCloud |
| Contact pages | https://adzerk.com/contact |
|---|---|
| Blog |
https://adzerk.com/blog https://adzerk.com/blog/adzerk-rebrand-kevel |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebPage, FAQPage.
JSON-LD block (7,981 bytes)
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Kevel | The Retail Media Cloud®",
"description": "Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results.",
"url": "/",
"inLanguage": "en",
"about": {
"@type": "Organization",
"name": "Kevel",
"description": "Kevel powers the world's best retail media networks with The Retail Media Cloud®, featuring the Kevel Ad Server, Kevel Audience, and Kevel Console for launching targeted, attributable, customizable ad formats.",
"url": "https://www.kevel.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/68516d9764c32d7e353a3c8f_Kevel-Logo-dark.svg"
},
"sameAs": [
"https://www.linkedin.com/company/kevelapi/",
"https://twitter.com/kevelAPI",
"https://github.com/adzerk"
]
},
"mainEntity": {
"@type": "SoftwareApplication",
"name": "The Retail Media Cloud®",
"applicationCategory": "BusinessApplication",
"description": "Stand out to advertisers with your owned, differentiated, AI-powered retail media network. Grow faster today and expand into tomorrow with flexible, future-proof infrastructure.",
"offers": {
"@type": "Offer",
"description": "Powered by the Kevel Ad Server, Kevel Audience and Kevel Console for launching targeted, attributable, customizable ad formats on-site and off-site."
},
"featureList": [
"Kevel Ad Server - Flexible ad serving platform with APIs for ad decisioning, campaign management, reporting, and catalog ingestion with advanced ML and AI",
"Kevel Audience - AI audience segmentation tool that harnesses first-party data into a single customer view for AI-powered segmentation and ad personalization",
"Kevel Console - Out-of-the-box omnichannel campaign management user interface with AI automation features and self-service capabilities",
"Yield Forecast - Advanced machine learning simulations to predict future delivery and performance",
"Custom Relevancy - BYOM (bring your own model) capability for retailers to supply their own models",
"AI Segment Builder - Leverage AI in building segments by focusing on desired outcomes",
"AI Campaign Management - Intuitive, AI driven interface that optimizes workflows"
]
}
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Kevel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kevel is The Retail Media Cloud®, a platform that provides AI-enabled ad serving technology and expert guidance to help commerce leaders launch, scale, and succeed in retail media. It powers retail media networks for retailers, marketplaces, fintechs, travel brands, and delivery apps via flexible, API-based infrastructure."
}
},
{
"@type": "Question",
"name": "What products does Kevel offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kevel offers its Retail Media Cloud® solution comprised of three core products: Kevel Ad Server (a flexible ad serving platform for ad decisioning, campaign management, reporting, and catalog ingestion), Kevel Audience (an AI-powered audience segmentation tool that activates first-party data), and Kevel Console (an out-of-the-box omnichannel campaign management UI with AI automation and self-service capabilities)."
}
},
{
"@type": "Question",
"name": "What industries does Kevel serve?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kevel serves retailers, online marketplaces, fintech and financial media companies, travel brands (airlines, OTAs, hotel brands), and delivery apps. Customers include companies like Home Depot, PayPal, Dollar General, Lyft, Chewy, Edmunds, iFood, and CoinGecko."
}
},
{
"@type": "Question",
"name": "How does Kevel use AI and Machine Learning?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kevel's Retail Media Cloud® includes several AI and ML features: Yield Forecast (ML simulations to predict delivery and performance), Custom Relevancy with BYOM (bring your own model for ad relevance), AI Segment Builder (outcome-focused audience segmentation in Kevel Audience), and AI Campaign Management (an intelligent interface in Kevel Console that optimizes workflows and ROAS)."
}
},
{
"@type": "Question",
"name": "How does Kevel handle first-party data and privacy compliance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kevel acts as the data processor while the customer remains the data controller, meaning customers always retain full ownership and control of their first-party data. Kevel supports user-level targeting without requiring data handover or reliance on opaque algorithms. The platform is compliant with GDPR, CCPA, and holds SOC 1 and SOC 2 certifications."
}
},
{
"@type": "Question",
"name": "Can Kevel support both on-site and off-site advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. The Kevel Ad Server manages all owned inventory on-site, in-app, or in-store in a single place. Kevel Audience can push audience segments anywhere in your network—both onsite and offsite—enabling full omnichannel campaign activation."
}
},
{
"@type": "Question",
"name": "Is Kevel suitable for developers and technical teams?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Kevel is built API-first, making it highly customizable for engineering teams. It provides an API Quickstart to test the API in minutes, comprehensive knowledge base documentation, pre-built developer tools and libraries, and real-time API status updates."
}
},
{
"@type": "Question",
"name": "What results have Kevel customers achieved?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kevel customers have reported significant results: MC Sonae achieved 478% ROAS, iFood grew monthly ad revenue by 20x (1,900% growth) in a single year, El Corte Inglés achieved a 3x conversion rate improvement using predictive ML segments, and Edmunds built sponsored listings with 35ms fast response times."
}
},
{
"@type": "Question",
"name": "How does Kevel differ from other ad server solutions?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Unlike black-box ad networks, Kevel is an API-based, white-label solution that lets businesses build their own fully owned and differentiated retail media network. Customers keep full control of their data, can customize ad formats, and adapt to new channels over time, making it future-proof and scalable for a rapidly evolving retail media landscape."
}
},
{
"@type": "Question",
"name": "How do I get started with Kevel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can get started with Kevel by contacting their team of experts at kevel.com/contact to discuss your retail media network needs, or by exploring the developer documentation at dev.kevel.com. Kevel also offers an API Quickstart to test the API within minutes."
}
}
]
}
]
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for adzerk.com and domain-level for adzerk.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to adzerk.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 553; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to adzerk.com specifically, ranked by the linker's PageRank. The table shows the top 96; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.