Neutral
AI recommendation signal analysis across 69 domains for the Neutral persona in Payroll PEO Services.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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See the searches AI runs for itself
When an AI model needs the web to answer, it writes its own search queries. These are those queries, word for word. They show how machines translate buyer questions into searches, so make sure your pages answer the queries the models actually run, not just the ones humans type.
Where the numbers come from
During the LLM runs that used web search, we captured every search query each model issued for this segment's questions. Counts are small by nature: a model typically runs only a handful of these searches per question.
What's on this page
A side-by-side comparison of any two models' queries, and a table of every query with the models that used it.
Compare two models' fanout queries
The exact web searches each model ran while answering Neutral questions. Pick a model for each column. Lists are short by nature: a model issues only a handful of searches per question.
- best PEO services 2026 payroll services ADP Justworks Rippling TriNet Paychex Insperity Gusto Deel Oyster Papaya Global reviews
- Forbes Advisor best PEO services 2026 payroll
- SHRM payroll PEO providers ADP Justworks TriNet Insperity Paychex
- PCMag best online payroll services 2026 Gusto ADP Paychex Rippling
- best peo services for small business reviews
- top payroll peo services 2026
All fanout queries
Every fanout query for this segment, with how many models used it and which ones. Overlap between models means they translated the same buyer question into the same search, a strong signal that ranking for that query matters.
| Query | LLM Count | LLMs |
|---|---|---|
| best payroll peo services 2026 | 1 | Claude Sonnet 5 |
| best peo companies for small business 2025 comparison | 1 | DeepSeek V4 Pro |
| best peo companies rankings reviews | 1 | Claude Haiku 4.5 |
| best peo services 2026 payroll services adp justworks rippling trinet paychex insperity gusto deel oyster papaya global reviews | 1 | GPT 5.5 |
| best peo services for small business reviews | 1 | Gemini 3.5 Flash |
| forbes advisor best peo services 2026 payroll | 1 | GPT 5.5 |
| pcmag best online payroll services 2026 gusto adp paychex rippling | 1 | GPT 5.5 |
| shrm payroll peo providers adp justworks trinet insperity paychex | 1 | GPT 5.5 |
| top payroll peo services 2025 reviews | 1 | DeepSeek V4 Pro |
| top payroll peo services 2026 | 1 | Gemini 3.5 Flash |
| top payroll peo services businesses 2024 2025 | 1 | Claude Haiku 4.5 |
| top peo companies comparison | 1 | Claude Sonnet 5 |