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Nutrition Supplement Retailers

Neutral

LLM Search+Fanout Visibility
Dominant · SE Outbound Links ρ=0.568

AI recommendation signal analysis across 130 domains for the Neutral persona in Nutrition Supplement Retailers.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
130Domains Tracked
12.9MReddit Posts
219KWikipedia Articles
2.0MOpen Web Matches
Neutral_persona.report
DomainScore
iherb.com
9.2
vitaminshoppe.com
3.1
gnc.com
2.3
consumerlab.com
2.3
vitacost.com
1.3
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This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

See what AI reads before it answers

Fanout queries are the web searches a model runs mid-answer. The pages it retrieves and cites are the sources shaping its recommendations, so treat the citation lists as your target list for earning coverage, mentions, and links.

How It's Calculated

Where the numbers come from

Scoped to the runs where models used web search. Same rank-weighted scoring as LLM Search Visibility, plus every URL the searches retrieved (citation sources) and every URL actually cited in answers (citations), aggregated by frequency.

Overview

What's on this page

Domain rankings for web-search-augmented runs and the full citation and citation-source URL lists, filterable by model.

LLM Data

Top LLM-recommended domains

How often AI models recommended each domain specifically via web-search fanout queries when answering Neutral queries, a subset of the runs behind the main LLM Search Visibility report, not the full combined dataset. The left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

Score (below) is the primary ranking metric: a weighted-reciprocal-rank sum across every model and run, where each model's contribution is scaled by that model's influence weight.

Only these five models ran web-search fanout queries. The checkboxes filter these charts and the Citations / Citation Sources lists below; updates automatically as you check/uncheck.

LLM Data

Citations

Every URL the models actually cited in their final answers to Neutral fanout queries, aggregated by how often each URL was cited. Filtered by the model checkboxes above.

TitleURLAppearancesDomain PRDomain HCHost PRHost HC
10 Best Online Supplement Stores You Should Be Buying From Right Nowhttps://nutraseller.com/10-best-online-supplement-stores-you-should-be-buying-from-right-now-and-why-your-body-will-thank-you/2094093
Top 25 Health Supplement Stores Companieshttps://www.inven.ai/company-lists/top-25-health-supplement-stores-companies21395294
truemed.comhttps://www.truemed.com/blog/best-supplement-stores131951895
Top Rated Vitamin and Supplement Brands - ConsumerLab.comhttps://www.consumerlab.com/news/top-rated-vitamins-and-supplements-2025/02-25-2025/?search=turkey+tail+mushroom12795894
The Best Vitamins Online (2026 Guide)https://www.consumeraffairs.com/health/vitamins-online/14797795
The 6 Best Places to Buy Vitamins Online, According to a Dietitianhttps://www.verywellfit.com/best-places-vitamins-4767552?utm_source=openai13896394
reddit.comhttps://www.reddit.com/r/Fitness/comments/20py6a/best_worst_places_to_buy_supplements_usa/172976496
Top Alternative and Natural Medicine Websites Ranking in United States | Similarwebhttps://www.similarweb.com/top-websites/united-states/health/alternative-and-natural-medicine/?utm_source=openai150972295
nutritionretail.comhttps://nutritionretail.com/top-nutrition-retailers/1094093
🏆 Top 20 Biggest Supplement Brands in the US (2026) - Vitamin Brandshttps://www.vitaminbrands.org/what-are-the-biggest-supplement-brands-in-the-us/129500
America's Best Online Shops 2025https://rankings.newsweek.com/americas-best-online-shops-2025?utm_source=openai156973795
wikipedia.orghttps://en.wikipedia.org/wiki/Vitacost180987697
Top-rated Vitamin and Supplement Brands and Merchants for 2026 Based on Consumer Satisfaction - ConsumerLab.comhttps://www.consumerlab.com/news/top-rated-vitamins-and-supplements-2026/02-25-2026/12795894
BulkSupplements.com | Pure Bulk Supplements, Vitamins and Mineralshttps://www.bulksupplements.com/11495294
Dietary Supplement Consumer Trends and Preferences Report (2026)https://cdn.consumerlab.com/reports/CLSurveyBrochure2026.pdf?utm_source=openai12795194
https://www.truemed.com/blog/best-online-supplement-storeshttps://www.truemed.com/blog/best-online-supplement-stores131951895
https://www.mmcginvest.com/post/whole-foods-vs-sprouts-two-models-for-the-health-conscious-dollarhttps://www.mmcginvest.com/post/whole-foods-vs-sprouts-two-models-for-the-health-conscious-dollar11895093
The Vitamin Shoppe® Official | Vitamins, Health Supplements ...https://www.vitaminshoppe.com/12796394
Expertini: Global Press Releases & Newswire Distribution®https://wire.expertini.com/article/iherb-r-unveils-new-global-online-distribution-partnership-with-the-vitamin-shoppe-r--2024-07-10.pdf?utm_source=openai1895093
https://www.healthline.com/nutrition/best-online-supplement-storeshttps://www.healthline.com/nutrition/best-online-supplement-stores158972395
https://discover.texasrealfood.com/grocery-gauntlet/sprouts-vs-whole-foodshttps://discover.texasrealfood.com/grocery-gauntlet/sprouts-vs-whole-foods1--895
Shop Supplements, Vitamins, Workout Accessories and More! - Bodybuilding.comhttps://shop.bodybuilding.com/135963194
https://www.reddit.com/r/Fitness/comments/20nbyx/best_worst_places_to_buy_supplements_usa/https://www.reddit.com/r/Fitness/comments/20nbyx/best_worst_places_to_buy_supplements_usa/172976496
https://www.allinthedifference.com/which-is-better-cvs-or-walgreens/https://www.allinthedifference.com/which-is-better-cvs-or-walgreens/179501
https://en.wikipedia.org/wiki/The_Vitamin_Shoppehttps://en.wikipedia.org/wiki/The_Vitamin_Shoppe180987697
https://en.wikipedia.org/wiki/GNC_(storehttps://en.wikipedia.org/wiki/GNC_(store180987697
LLM Data

Citation sources

Every URL the models' web searches retrieved while answering: the wider pool the citations above were drawn from, aggregated the same way and filtered by the same model checkboxes.

TitleURLAppearancesDomain PRDomain HCHost PRHost HC
10 Best Online Supplement Stores You Should Be Buying From Right Nowhttps://nutraseller.com/10-best-online-supplement-stores-you-should-be-buying-from-right-now-and-why-your-body-will-thank-you/2094093
The Vitamin Shoppe® Official | Vitamins, Health Supplements ...https://www.vitaminshoppe.com/22796394
The Best Supplement Brands for Quality and Effectiveness in 2026 – Eu Naturalhttps://store.eunatural.com/blogs/learn/best-supplement-brands-20262--694
wikipedia.orghttps://en.wikipedia.org/wiki/Vitacost280987697
GNC® | Vitamins, Supplements, Protein Powder & Health Productshttps://www.gnc.com/22896995
Top 25 Health Supplement Stores Companieshttps://www.inven.ai/company-lists/top-25-health-supplement-stores-companies21395294
Vitamins, Supplements & Wellness Essentials | Vitacosthttps://www.vitacost.com/228961195
truemed.comhttps://www.truemed.com/blog/best-supplement-stores131951895
Top Rated Vitamin and Supplement Brands - ConsumerLab.comhttps://www.consumerlab.com/news/top-rated-vitamins-and-supplements-2025/02-25-2025/?search=turkey+tail+mushroom12795894
Independent Tests and Reviews of Vitamin, Mineral, and Herbal Supplements - ConsumerLab.comhttps://www.consumerlab.com/12795894
https://www.consumerlab.com/walmart/https://www.consumerlab.com/walmart/12795894
reddit.comhttps://www.reddit.com/r/Fitness/comments/20py6a/best_worst_places_to_buy_supplements_usa/172976496
Is gnc.com Safe? gnc Reviews & Safety Check | WOThttps://www.mywot.com/scorecard/gnc.com133961195
🏆 Top 20 Biggest Supplement Brands in the US (2026) - Vitamin Brandshttps://www.vitaminbrands.org/what-are-the-biggest-supplement-brands-in-the-us/129500
Top Companies in Online Supplement Stores (Oct, 2025) - Tracxnhttps://tracxn.com/d/trending-business-models/startups-in-online-supplement-stores/__-e-wX9XFQy_DC4UhWXECK7VYF9jAMn7ukocczuwk0Uc/companies135962895
https://rankings.newsweek.com/americas-best-retailers-2025/top-10https://rankings.newsweek.com/americas-best-retailers-2025/top-10156973795
nutritionretail.comhttps://nutritionretail.com/top-nutrition-retailers/1094093
What Pharmacists and R.D.N.s Really Think About Personalized Vitaminshttps://www.prevention.com/food-nutrition/g61949304/best-personalized-vitamin-subscriptions/14096895
Retail Insights® 2026 Retail Universe for U.S. Premium Natural, Organic Foods, Supplements & Personal Care | WholeFoods Magazinehttps://www.wholefoodsmagazine.com/articles/17901-retail-insights-2026-retail-universe-for-us-premium-natural-organic-foods-supplements-and-personal-care121951395
Supplement Ratings and Reviews - Labdoorhttps://labdoor.com/118951495
https://www.extrabux.com/en/guide/5660325https://www.extrabux.com/en/guide/566032511996094
https://supplementchecker.co/guides/best-third-party-tested-supplements/https://supplementchecker.co/guides/best-third-party-tested-supplements/1091090
8 Best Vitamin Brands in 2026: Vetted & Testedhttps://www.healthline.com/nutrition/best-vitamin-brands158972395
https://rankings.newsweek.com/americas-best-retailers-2025/food-health-beautyhttps://rankings.newsweek.com/americas-best-retailers-2025/food-health-beauty156973795
Is there a difference between supplements I can get a Walgreens, CVS, or a health food store and through your office? - Triad Health Centerhttps://triadhealthcenter.com/faq-items/is-there-a-difference-between-supplements-i-can-get-a-walgreens-cvs-or-a-health-food-store-and-through-your-office/1194093
https://thetestedhub.com/guides/best-consumerlab-multivitamin/https://thetestedhub.com/guides/best-consumerlab-multivitamin/1094093
Bodybuilding Supplements & Prohormones Since 1998 – Supplement Warehousehttps://supplementwarehouse.com/114951095
https://www.verywellfit.com/best-places-vitamins-4767552https://www.verywellfit.com/best-places-vitamins-476755213896394
Best sellershttps://www.iherb.com/catalog/topsellers141961995
https://www.similarweb.com/top-websites/united-states/health/alternative-and-natural-medicine/https://www.similarweb.com/top-websites/united-states/health/alternative-and-natural-medicine/150972295
Sprouts vs Whole Foods: Which Grocery Store is Right for You?https://discover.texasrealfood.com/grocery-gauntlet/sprouts-vs-whole-foods1--895
https://rankings.newsweek.com/americas-best-online-shops-2025https://rankings.newsweek.com/americas-best-online-shops-2025156973795
Nutrishop | Real Support. Real Results.https://www.nutrishopusa.com/1795193
The Top 10 Supplement Review Websites » Today's Businesshttps://tbsmo.com/web-development/the-top-10-supplement-review-websites/112951194
https://supplementchecker.co/guides/50-most-trusted-supplement-brands/https://supplementchecker.co/guides/50-most-trusted-supplement-brands/1091090
I Compared Omega-3 Across Amazon, iHerb, Vitamin Shoppe and Walgreens. Here’s What I Saw.https://medium.com/activated-thinker/i-compared-omega-3-across-amazon-iherb-vitamin-shoppe-and-walgreens-heres-what-i-saw-bb65d3be736e174976897
iHerb | Vitamins, Supplements, Natural Health Productshttps://www.iherb.com/141961995
https://supplements.md/quality-testing.htmlhttps://supplements.md/quality-testing.html1----
Sprouts Vs Whole Foods: Which Grocery Chain Gives You A Bigger Bang For Your Buck? - Food Republichttps://www.foodrepublic.com/1817776/sprouts-vs-whole-foods-more-affordable-grocery-chain/12996394
BulkSupplements.com | Pure Bulk Supplements, Vitamins and Mineralshttps://www.bulksupplements.com/11495294
https://www.sighedeffects.com/articles/certifications/consumerlab/https://www.sighedeffects.com/articles/certifications/consumerlab/109300
Shop Supplements, Vitamins, Workout Accessories and More! - Bodybuilding.comhttps://shop.bodybuilding.com/135963194
https://assets.newsweek.com/wp-content/uploads/2025/07/Newsweek_Americas_Best_Retailers_2025_Methodology.pdfhttps://assets.newsweek.com/wp-content/uploads/2025/07/Newsweek_Americas_Best_Retailers_2025_Methodology.pdf156971495
Best Seller iHerb: Top Health Trends 2025https://www.accio.com/business/best-seller-iherb14096294
The Ultimate Guide to the Best Supplement Brands in 2025 – Solutions 4 Healthhttps://solutions4health.com/blogs/research/the-ultimate-guide-to-the-best-supplement-brands-in-20251193093
https://cdn.consumerlab.com/reports/CLSurveyBrochure2026.pdfhttps://cdn.consumerlab.com/reports/CLSurveyBrochure2026.pdf12795194
Whole Foods vs. Sprouts: two models for the health-conscious dollarhttps://www.mmcginvest.com/post/whole-foods-vs-sprouts-two-models-for-the-health-conscious-dollar11895093
The Best Vitamins Online (2026 Guide)https://www.consumeraffairs.com/health/vitamins-online/14797795
Top 20 Supplement and Nutrition Brands and Companies - Best Sellers — Tiger Fitnesshttps://tigerfitness.com/pages/top-20-supplement-brands116951393
https://en.wikipedia.org/wiki/The_Vitamin_Shoppehttps://en.wikipedia.org/wiki/The_Vitamin_Shoppe180987697
Top-rated Vitamin and Supplement Brands and Merchants for 2026 Based on Consumer Satisfaction - ConsumerLab.comhttps://www.consumerlab.com/news/top-rated-vitamins-and-supplements-2026/02-25-2026/12795894
https://assets.newsweek.com/wp-content/uploads/2025/08/Newsweek_Americas_Best_of_the_Best_2025_Methodology.pdfhttps://assets.newsweek.com/wp-content/uploads/2025/08/Newsweek_Americas_Best_of_the_Best_2025_Methodology.pdf156971495
CVS edges Walgreens in consumer choice study | Drug Topicshttps://www.drugtopics.com/view/cvs-edges-walgreens-consumer-choice-study13496494
https://wire.expertini.com/article/iherb-r-unveils-new-global-online-distribution-partnership-with-the-vitamin-shoppe-r--2024-07-10.pdfhttps://wire.expertini.com/article/iherb-r-unveils-new-global-online-distribution-partnership-with-the-vitamin-shoppe-r--2024-07-10.pdf1895093
https://www.reddit.com/r/covidlonghaulers/comments/1jglfog/a_warning_from_consumer_labs_on_supplements/https://www.reddit.com/r/covidlonghaulers/comments/1jglfog/a_warning_from_consumer_labs_on_supplements/172976496
Brands A-Z | iHerbhttps://www.iherb.com/catalog/brandsaz141961995
https://en.wikipedia.org/wiki/ConsumerLab.comhttps://en.wikipedia.org/wiki/ConsumerLab.com180987697
Sprouts Vs Whole Foods: Which Grocery Chain Gives You A Bigger Bang For Your Buck?https://www.yahoo.com/lifestyle/sprouts-vs-whole-foods-grocery-171500234.html169974496
https://www.reddit.com/r/Supplements/comments/197v0x3/most_reputable_place_to_buy_supplements_iherb/https://www.reddit.com/r/Supplements/comments/197v0x3/most_reputable_place_to_buy_supplements_iherb/172976496
https://www.reddit.com/r/SupplementQuest/comments/1f1zzbw/best_legit_place_to_buy_supplements_vitamins/https://www.reddit.com/r/SupplementQuest/comments/1f1zzbw/best_legit_place_to_buy_supplements_vitamins/172976496
Amazon.com: iHerbhttps://www.amazon.com/stores/iHerb/page/73D48EFE-3F66-4A76-B353-06D9B6745D11177975496
https://www.reddit.com/r/Supplements/comments/165def8/websites_to_buy_legitimate_supplements/https://www.reddit.com/r/Supplements/comments/165def8/websites_to_buy_legitimate_supplements/172976496
Which Is Better CVS or Walgreens? A Complete Comparison of Services, Savings, and Conveniencehttps://www.allinthedifference.com/which-is-better-cvs-or-walgreens/179501
https://www.reddit.com/r/Supplements/comments/14x5xp0/where_do_you_guys_buy_your_supplements_online/https://www.reddit.com/r/Supplements/comments/14x5xp0/where_do_you_guys_buy_your_supplements_online/172976496
A1 Supplements - Best Supplements & Sports Nutritionhttps://a1supplements.com/1995794
https://www.reddit.com/r/Supplements/comments/1rumoeq/where_do_you_guys_buy_your_supplements_and_what/https://www.reddit.com/r/Supplements/comments/1rumoeq/where_do_you_guys_buy_your_supplements_and_what/172976496
https://www.reddit.com/r/Supplements/comments/1dr37zshttps://www.reddit.com/r/Supplements/comments/1dr37zs172976496
https://www.verywellfit.com/best-places-vitamins-4767552?utm_source=openaihttps://www.verywellfit.com/best-places-vitamins-4767552?utm_source=openai13896394
https://www.similarweb.com/top-websites/united-states/health/alternative-and-natural-medicine/?utm_source=openaihttps://www.similarweb.com/top-websites/united-states/health/alternative-and-natural-medicine/?utm_source=openai150972295
https://rankings.newsweek.com/americas-best-online-shops-2025?utm_source=openaihttps://rankings.newsweek.com/americas-best-online-shops-2025?utm_source=openai156973795
https://cdn.consumerlab.com/reports/CLSurveyBrochure2026.pdf?utm_source=openaihttps://cdn.consumerlab.com/reports/CLSurveyBrochure2026.pdf?utm_source=openai12795194
https://wire.expertini.com/article/iherb-r-unveils-new-global-online-distribution-partnership-with-the-vitamin-shoppe-r--2024-07-10.pdf?utm_source=openaihttps://wire.expertini.com/article/iherb-r-unveils-new-global-online-distribution-partnership-with-the-vitamin-shoppe-r--2024-07-10.pdf?utm_source=openai1895093
Model Comparison

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Full Results

All recommended domains

Every domain the AI models recommended in web-search fanout runs for Neutral, ranked by the influence-weighted score from the Score chart above, with each domain's link authority from the Common Crawl web graph. Click a domain for its site profile.

DomainScoreAppearances% of QueriesDomain PRDomain HCHost PRHost HC
iherb.com9.2510.041961995
vitaminshoppe.com3.148.02796394
gnc.com2.348.02896995
consumerlab.com2.312.02795894
vitacost.com1.3510.028961195
thorne.com0.636.03196894
bodybuilding.com0.648.035961595
walmart.com0.312.059973595
amazon.com0.336.00000
bulksupplements.com0.324.01495294
puritan.com0.324.01795994
costco.com0.212.043971995
pureencapsulations.com0.212.01795194
pureformulas.com0.112.01795194
swansonvitamins.com0.112.02695594
fullscript.com0.112.040962795
personanutrition.com0.112.01695194
luckyvitamin.com0.112.03695294
ritual.com0.112.032962495
sprouts.com0.112.03196894
careof.com0.112.0094093
humnutrition.com0.112.02295094
wholefoods.com0.112.02495994
nutrishopusa.com0.012.0795193
a1supplements.com0.012.0995794
cvs.com0.012.040961795
walgreens.com0.012.047961695