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Mortgage Lenders

Self Employed Borrower

LLM Search Visibility
Dominant · SE Outbound Links ρ=0.420

AI recommendation signal analysis across 256 domains for the Self Employed Borrower persona in Mortgage Lenders.

256Domains Tracked
Self Employed Borrower_persona.report
DomainScore
rocketmortgage.com
94.0
better.com
53.1
crosscountrymortgage.com
47.8
angeloakms.com
34.1
newamericanfunding.com
27.0
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Know who AI recommends

This is the headline metric: the brands AI models actually recommend when buyers ask. If you are not on these lists, you are invisible in AI search. Benchmark your position, then study what the winners have in common.

How It's Calculated

Where the numbers come from

We ask multiple LLMs thousands of buyer-intent questions for this industry and record every domain they recommend. Score is a weighted reciprocal-rank sum across models and runs, with each model scaled by its influence weight; count and % are plain tallies.

Overview

What's on this page

Overall recommendation rankings, per-model filtering, and a side-by-side comparison of any two models.

LLM Data

Top LLM-recommended domains

How often AI models recommended each domain when answering Self Employed Borrower queries. The left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

Score (below) is the primary ranking metric: a weighted-reciprocal-rank sum across every model and run, where each model's contribution is scaled by that model's influence weight.

Filter By Model

Top LLM-recommended domains by model

Same ranking as above, scoped to whichever models you select below: pick one, several, or none. Updates automatically as you check/uncheck.

Model Comparison

Compare two models

Pick a model for each column to compare their recommendation patterns side by side.

Full Results

All recommended domains

Every domain the AI models recommended for Self Employed Borrower, ranked by the influence-weighted score from the Score chart above, with each domain's link authority from the Common Crawl web graph. Click a domain for its site profile.

DomainScoreAppearances% of QueriesDomain PRDomain HCHost PRHost HC
rocketmortgage.com94.01007.43696794
better.com53.1987.328952295
crosscountrymortgage.com47.8816.035953495
angeloakms.com34.1282.112951194
newamericanfunding.com27.0876.42995894
loandepot.com19.0856.326951194
griffinfunding.com18.9312.318951294
rate.com12.7272.030961594
guaranteedrate.com11.1594.41795794
citadelservicing.com7.8131.0494694
quickenloans.com6.9322.431951494
newfi.com5.7181.3894994
chase.com5.1292.145972095
truework.com4.560.42495694
newrez.com4.2120.92496194
caliberhomeloans.com3.5352.61895894
cardinalfinancial.com3.3100.71995994
guildmortgage.com2.4221.631951494
movement.com2.4231.728952795
bankstatementloans.com2.310.10102
fairway.com2.2120.938952894
angeloakhomeloans.com2.2131.01095294
shf.com2.020.1093092
carringtonmortgage.com1.9100.71595194
fairwayindependentmc.com1.6171.332951293
nasb.com1.460.41195094
lendingtree.com1.4181.34597994
bankrate.com1.4151.150962195
bankofamerica.com1.3211.657972095
quontic.com1.230.21695094
northpointe.com1.2110.81595194
flagstar.com1.1131.02496294
cbcnationalbank.com1.110.1093093
cascadeloans.com1.110.11595092
cadenceloans.com1.110.10000
loanfactory.com1.060.41895893
angeloakmortgage.com1.0120.9092091
acralending.com1.070.51094894
sharestates.com1.010.1895694
loanpal.com0.990.7795094
lendingone.com0.930.213951094
lendfriendmtg.com0.820.1795093
amerisave.com0.880.61895194
wellsfargo.com0.8181.346962195
citizensbank.com0.8131.035961295
bizzymortgage.com0.710.10000
pennymac.com0.7110.82396894
angeloak.com0.670.5093092
fnba.com0.640.3995293
truss.financial0.610.10000
truss.com0.610.1093093
northamericanavings.com0.640.30000
churchillmortgage.com0.650.41895093
northstarfunding.com0.630.2194393
guaranteed-rate.com0.570.50000
nbkc.com0.540.32395394
usbank.com0.470.544961695
northamerican.com0.430.22496294
nerdwallet.com0.430.249971495
pnc.com0.450.440961795
sproutmortgage.com0.440.3195092
lendsure.com0.410.1894894
cbmnla.com0.410.10000
naca.com0.410.12096194
mortgagecompass.com0.410.1095092
mattmaher.com0.410.1093092
firstfound.com0.410.1094094
loansteady.com0.410.1495093
mymortgageinsider.com0.330.213951195
defymortgage.com0.320.1795594
themortgagestore.com0.320.1092091
ally.com0.340.337961195
oportun.com0.330.222951695
citibank.com0.350.443961195
truthinequity.com0.310.115951094
loanflight.com0.310.1093093
angelicofferings.com0.310.10000
unitedwholesalemortgage.com0.330.2095092
lendingclub.com0.340.337961594
lightstreamloans.com0.310.1094092
loans.decisionloan.com0.310.10000
loancare.com0.310.1194094
credible.com0.250.42795594
cmgfi.com0.230.22295394
loanpronto.com0.220.1494694
figure.com0.230.22895894
ownup.com0.250.41295094
loanstreamwholesale.com0.210.1595694
angeloloan.com0.210.10000
sofi.com0.260.443971495
totalqualitylending.com0.210.1395094
championmortgage.com0.210.109300
luxurymortgage.com0.220.1795794
unfcmortgage.com0.210.10000
carringtonhomeloans.com0.220.1395193
northamericancompany.com0.210.11795093
northamericanbancard.com0.210.12096094
angelomeloans.com0.210.10000
acramortgage.com0.210.10000
bankstatementloan.com0.220.10001
gustancho.com0.210.11095794
trussfinancialgroup.com0.220.1695594
crossrivermortgage.com0.220.1093092
loans.com0.240.3594394
northamericanlending.com0.110.1095092
lendistry.com0.120.121951795
northonemortgage.com0.140.30000
firstnational.com0.110.11795094
upstart.com0.140.32996895
nfmlending.com0.110.117951694
lendinvest.com0.110.11595094
northamericanfunding.com0.110.10000
northamericanfinancial.com0.110.10000
northamericanavingsbank.com0.110.10000
nafinc.com0.110.1094094
changehomemortgage.com0.110.1095092
thelender.com0.110.1794694
luminatebank.com0.110.1093092
lenderfi.com0.110.1093092
clearpathlending.com0.110.1294092
cerebrocapital.com0.110.11095093
axosbank.com0.110.12496294
loanfi.com0.110.10000
neatloans.com0.110.1194093
angelogakimortgage.com0.110.10000
truss-financial.com0.110.1094092
cmghomeloans.com0.110.12695493
selfemployedmortgage.com0.130.2095092
ufirst.com0.110.11596395
ellie.com0.110.1795094
bestexec.com0.110.1093091
bankstatementmortgageloans.com0.110.1093092
accmortgage.com0.110.1494393
nmbankers.com0.110.1394093
acra-lending.com0.110.1093092
loanbud.com0.110.1595294
nationsbankcard.com0.110.1095092
bankofthewest.com0.110.12295194
americansaving.com0.110.10000
americandream.com0.110.12395394
bmoharris.com0.120.12395094
citadelmortgage.com0.110.10000
umpqua.com0.110.12095494
nab.org0.110.13195995
lendingfront.com0.110.1795194
gravityfi.com0.110.10000
uwm.com0.110.11995294
primelending.com0.120.12795294
stearns.com0.110.1595294
unitedwholesale.com0.020.1093093
mortgageexpress.com0.010.1093092
carringtonms.com0.020.1895294
blend.com0.020.138961995
rocketprotpo.com0.020.1695094
zillow.com0.020.152972895
stilt.com0.010.121951494
rkt.com0.010.10000
leaderbank.com0.010.11495194
guitguy.com0.010.10000
angelicmlo.com0.010.10000
unmb.com0.010.1094092
northstarcommercialcapital.com0.010.10000
athas.com0.030.2093092
nationwideloans.com0.010.1193092
fha.loans0.010.10000
crosscountry.com0.010.12395194
kwikcash.com0.010.1094093
pflagship.com0.010.10000
newomnibank.com0.010.1395094
fairwayindependent.com0.020.1095092
selfemployedlender.com0.010.1095092
loanzus.com0.010.10000
loanstreammortgage.com0.010.1092091
loanry.com0.010.11295294
penfed.org0.010.12696494
newhomecompany.com0.010.10000
loansdepot.com0.010.1092092
lightstream.com0.010.12895794
homepoint.com0.010.1094093
unitedfed.com0.010.10000
deephavenmortgage.com0.010.1895794
nationalcity.com0.010.1795193
wf.com0.010.13696495
primecashe.com0.010.10000
guardsoffinancial.com0.010.10000
guardianmortgage.com0.010.1093093
cit.com0.010.12796494
provident.com0.020.11696094
movingfromcalifornia.com0.010.1095092
bettermortgage.com0.010.10100
amex.com0.010.12195494
rocketloans.com0.010.11996093
pfmloans.com0.010.10000
loanwise.com0.010.1095092
grantsfunded.com0.010.1093092
acmemortgageinc.com0.010.10000
homebridge.com0.020.12495094
wealthminder.com0.010.1395093
loansbyabacus.com0.010.10000
lendinghome.com0.010.11195194
lenda.com0.010.11195093
firstcitizens.com0.010.12995795
wealthfront.com0.010.137961494
unitedfcu.com0.010.116951395
themortgagereports.com0.010.130962795
calconic.com0.010.12995194
nfm.com0.010.12295194
loanstream.com0.010.1094092
huntington.com0.010.135961194
homelight.com0.010.13396694
chw.com0.010.1294093
paramountbuysell.com0.010.10000
loansimple.com0.010.1294094
loanmagic.com0.010.1092092
libertylending.com0.010.1595194
hsbc.com0.010.141961395
figloans.com0.010.12895594
athasasa.com0.010.10000
americansavingsbank.com0.010.104092
uwwmortgage.com0.010.10000
knock.com0.010.11595294
themortgageinvestors.com0.010.10000
primeiri.com0.010.10000
pennyology.com0.010.10000
freedommortgage.com0.010.12396194
crosslending.com0.010.10000
americansavings.com0.010.1093093
quickens.com0.010.1094093
ameriquestmortgage.com0.010.1195093
visacenterumortgage.com0.010.10000
mortgagecalculator.org0.010.13296494
unison.com0.010.11895294
southwestfinancial.net0.010.10000
peoplehomeequity.com0.010.1091090
owning.com0.010.1895594
nymm.com0.010.10000
lendesk.com0.010.11195594
lendai.com0.010.10003
fundingcircle.com0.010.13396594
citi.com0.010.145962095
umortgage.com0.010.1995294
mrgmortgage.com0.010.1093093
move.com0.010.12695494
imortgage.com0.010.1395092
socialcapital.com0.010.11695594
renofi.com0.010.12095194
nfmloans.com0.010.10000
loan.com0.010.121951694
americashomebuyer.com0.010.10000
americasbankingcompany.com0.010.10000
trulia.com0.010.145971895
mrcooper.com0.010.11996094
loancore.com0.010.1194093
lendedu.com0.010.131962695
fiverr.com0.010.152973396
businesswire.com0.010.161972895