Mortgage Lenders

Self Employed Borrower

Research: Trade Journals

Dominant · SE Outbound Links ρ=0.420

AI recommendation signal analysis across 256 domains for the Self Employed Borrower persona in Mortgage Lenders.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.

Download this report (.xlsx)

256Domains Tracked

Self Employed Borrower_persona.report

DomainScore

wsj.com

1.0

nationalmortgagenews.com

0.4

forbes.com

0.2

nationalmortgageprofessional.com

0.2

bankrate.com

0.1

Domains rankedn = 25

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.

Use Case

Pitch the trades

The trade journals covering this industry. Target them for PR, contributed articles, and industry announcements.

How It's Calculated

Where the numbers come from

We run trade journals queries for this industry through Google and aggregate every result: domains by rank-weighted score (higher positions count for more) and appearance count, exact URLs by appearance count, and the most common title phrases.

Overview

What's on this page

Domain and URL charts, the full result list, and title n-gram tables.

Research

Research: Trade Journals

Domains appearing in Google results for Self Employed Borrower's Research: Trade Journals queries. Score is a rank-weighted sum (higher-ranked appearances count for more); count is a plain appearance tally.

By Score

Top URLs

Individual pages (not just domains) ranked by the same rank-weighted score, labeled by page title.

By Appearance Count

All Results

Every result for Self Employed Borrower's Research: Trade Journals queries, ranked by how many times each exact URL appeared (ties broken by average rank position, so appearing higher up wins), a different aggregation than the score-based charts above. Title and URL links open in a new tab.

Title	URL	Appearances	Domain PR	Domain HC	Host PR	Host HC

Getting a Mortgage When Self-Employed	https://www.businessinsider.com/personal-finance/mortgages/mortgage-for-self-employed	2	62	97	28	95
NMP – Mortgage News – Daily News, Rates, and Analysis	https://nationalmortgageprofessional.com/	2	31	96	24	95
Self-employed turn to non-bank lenders to crack ...	https://www.statesmanjournal.com/story/money/personalfinance/real-estate/2017/11/04/self-employed-turn-non-bank-lenders-crack-housing-market/827817001/	2	31	96	1	94
Kaylee - “Can I qualify for a mortgage if I'm self employed?” ...	https://www.facebook.com/KayleeRyderRealtor/photos/can-i-qualify-for-a-mortgage-if-im-self-employed-obtaining-a-mortgage-when-youre/725964978096424/	2	96	99	78	97
Self employed mortgage loans \| The hard truth in 2021	https://www.youtube.com/watch?v=3HGYtXDNrGU	2	91	99	75	97
Self-employed borrowers face limited loan options as new ...	https://www.mpamag.com/us/specialty/commercial/self-employed-borrowers-face-limited-loan-options-as-new-homebuilding-lags-says-executive/562547	2	33	95	1	94
Self employed mortgage trap	https://www.youtube.com/shorts/KNWBdOME4JI	2	91	99	75	97
Self-Employed Workers Face Mortgage Hurdles	https://www.wsj.com/articles/self-employed-workers-face-mortgage-hurdles-1518018851	1	63	97	25	95
National Mortgage News Magazine	https://www.nationalmortgagenews.com/magazine	1	28	96	2	94
Self-Employed Borrowers Now Face More Mortgage Scrutiny	https://www.forbes.com/sites/advisor/2020/08/06/self-employed-borrowers-now-face-more-mortgage-scrutiny/	1	68	97	32	95
How To Get A Mortgage When Self-Employed	https://www.bankrate.com/mortgages/self-employed-how-to-get-a-mortgage/	1	50	96	21	95
Mortgages for Self-Employed Borrowers	https://newomnibank.com/personal/home-lending/mortgages-for-self-employed-borrowers/	1	3	95	0	94
Self-employed mortgages in 2025	https://mortgageequitypartners.com/self-employed-mortgages-in-2025/	1	9	95	8	94
Mortgages Just Got WAAAAY Easier for Self Employed! Tune ...	https://www.youtube.com/watch?v=KBHj6_vsAvU	1	91	99	75	97
How to improve the odds of getting a mortgage if you're self ...	https://uk.finance.yahoo.com/news/mortgage-self-employed-060058991.html	1	69	97	33	95
Non-QM Product and Mortgage News \| NMP	https://nationalmortgageprofessional.com/category/non-qm	1	31	96	24	95
Mortgage Self Employed	https://www.reddit.com/r/Mortgages/comments/1hgkvg4/mortgage_self_employed/	1	72	97	64	96
Self-Employed Borrowers Are Reshaping the Mortgage ...	https://www.youtube.com/watch?v=RiO7qhK9JjQ&vl=iw	1	91	99	75	97
Challenges for Self-Employed Borrowers Obtaining ...	https://www.cohenmortgage.com/blog/challenges-for-self-employed-borrowers/	1	0	93	0	91
300,000 self-employed borrowers are ready to buy a home	https://www.mpamag.com/uk/mortgage-types/adverse-credit/300000-self-employed-borrowers-are-ready-to-buy-a-home/572734	1	33	95	1	94
From Tax Returns to Bank Statements: A Self-Employed ...	https://trussfinancialgroup.com/blog/from-tax-returns-to-bank-statements-a-self-employed-borrowers-path-to-mortgage-success	1	6	95	5	94
Navigating the Mortgage Maze: A Guide for Self-Employed ...	https://www.ffcommunity.com/navigating-the-mortgage-maze-a-guide-for-self-employed-and-non-traditional-income-borrowers	1	14	96	0	93
The Mortgage Reports: Mortgage Rates, Home Loan Guides ...	https://themortgagereports.com/	1	30	96	27	95
How to get the best self employed mortgage in 2022	https://www.youtube.com/watch?v=xb0KCHQggrU	1	91	99	75	97
Lending Outside the Guidelines	https://www.nytimes.com/2014/12/07/realestate/mortgages-for-the-self-employed-and-others-with-higher-risk.html	1	68	97	35	96
Mortgage for self-employed borrowers	https://www.rocketmortgage.com/learn/self-employed-mortgage	1	36	96	7	94
Best Mortgage Strategies for Self Employed Buyers in 2026	https://www.revolutionbrokers.co.uk/blog/mortgage-strategies-for-self-employed-buyers	1	5	95	0	93
Mortgage Self Employed - Bank Statements or 1099 Income	https://newfi.com/self-employed-home-loans/	1	8	94	9	94
Mortgage News Daily - Mortgage And Real Estate News	https://www.mortgagenewsdaily.com/	1	30	95	3	94
Friday's jobs report could be one of the biggest mortgage rate ...	https://www.facebook.com/Loansbysheilla/videos/fridays-jobs-report-could-be-one-of-the-biggest-mortgage-rate-moments-of-2026and/27356538800604951/	1	96	99	78	97
Self-Employed Mortgage Planning	https://gtgfi.com/self-employed-mortgage-planning-start-before-youre-ready-gtg-financial/	1	3	94	3	94
Getting A VA Loan Using Self-Employed Income	https://www.veteransunited.com/futurehomeowners/self-employed-income/	1	31	96	6	95
I'm Self Employed...Can I Still Get a Mortgage?	https://www.lansingstatejournal.com/story/marketplace/real-estate/2021/08/12/im-self-employed-can-still-get-mortgage/8108265002/	1	29	96	2	94
Being self-employed doesn't mean mortgage dreams ...	https://www.instagram.com/p/DOjQ7gLjBeb/	1	93	99	81	97
Getting a mortgage for the Self – employed!	https://www.mortgage-underwriters.org/mortgage-underwriting-news/2014/01/10/getting-mortgage-self-employed	1	5	95	0	93
New loan options for self-employed with stash of cash	https://www.mortgagegrader.com/blog/new-loan-options-for-self-employed-with-stash-of-cash	1	6	95	0	93
Self-employed borrowers worried about mortgage prospects	https://signaturefs.com/latest-news/self-employed-borrowers-worried-about-mortgage-prospects/	1	0	94	0	92
Best Mortgage Lenders For Self-Employed	https://www.forbes.com/advisor/mortgages/best-mortgage-lenders-for-self-employed/	1	68	97	32	95
From the self-employed to those on furlough, what are ...	https://www.theguardian.com/money/2021/feb/13/from-the-self-employed-to-those-on-furlough-what-are-the-mortgage-options	1	66	97	31	95
Mortgage Challenges for the Self-Employed	https://mortgagebyjim.com/mortgage-challenges-for-the-self-employed/	1	0	92	0	92
Self-employed mortgage growth is coming, but lenders ...	https://ground.news/article/self-employed-mortgage-growth-is-coming-but-lenders-arent-ready-pepper	1	28	96	23	95
Proof of earnings rules deter self-employed from getting a ...	https://www.mortgagefinancegazette.com/lending-news/specialist-lending/proof-earnings-rules-deter-self-employed-getting-mortgage-29-07-2019/	1	15	95	0	94
Working RE Magazine	https://www.workingre.com/	1	17	95	0	93
Weekly Mortgage Rates Flat; Jobs Report Is Surprisingly ...	https://www.nerdwallet.com/mortgages/news/weekly-mortgage-rates-4-3-26	1	49	97	14	95
Self-Employed Borrowers Are Reshaping the Mortgage Market	https://www.forumnadlanusa.com/2026/07/self-employed-borrowers-mortgage-market-2026/	1	5	94	0	92
Mortgage News Daily \| Data Analytics	https://www.lseg.com/en/data-analytics/financial-data/pricing-and-market-data/fixed-income-pricing-data/securitized-products/mortgage-news-daily	1	42	96	5	94
How to Buy a House When You're Self-Employed	https://www.treadstonemortgage.com/blog/self-employed-and-seeking-a-mortgage-heres-what-you-need-to-know/	1	6	95	0	93
Self Employed Mortgage Guide	https://sunraymortgage.com/guides/self-employed-mortgage/	1	0	93	0	92
Why Self-Employed Borrowers Still Struggle to Get a Mortgage	https://propertyinnovationjournal.com/why-self-employed-borrowers-still-struggle-to-get-a-mortgage-and-whats-changing/	1	2	94	1	93
72% of business owners say self-employment makes it ...	https://www.financialreporter.co.uk/72-of-business-owners-say-self-employment-makes-it-harder-to-get-a-mortgage.html	1	21	95	0	94
Self-Employed? The Mortgage Rule You Need to Know	https://www.foxbusiness.com/features/self-employed-the-mortgage-rule-you-need-to-know	1	47	97	16	95
is the mortgage lending process killing self-employment?	https://app.newspage.media/news-alerts/giving-up-on-the-dream-is-the-mortgage-lending-process-killing-self-employment	1	-	-	4	94
National Mortgage News \| Mortgage Industry News & Analysis ...	https://www.nationalmortgagenews.com/	1	28	96	2	94
Non-QM mortgage loans solve major problem facing self ...	https://www.thestreet.com/real-estate/americans-face-major-opportunity-with-overlooked-non-qualifying-qm-mortgage	1	45	97	22	94
Self-Employed Friendly Lenders : r/Mortgages	https://www.reddit.com/r/Mortgages/comments/1k4l44f/selfemployed_friendly_lenders/	1	72	97	64	96
New York Mortgages News	https://www.bizjournals.com/newyork/news/banking-and-financial-services/mortgages	1	66	97	15	95
Self-Employed Least Likely to be Approved by Mortgage ...	https://www.moneyexpert.com/news/self-employed-least-likely-approved-mortgage-lenders/	1	18	95	0	94
Best Mortgage Lenders For Self-Employed	https://emortgage.com/blog/best-mortgage-lenders-for-self-employed	1	0	92	0	91
Mortgages for self-employed buyers - Which? - Which.co.uk	https://www.which.co.uk/money/mortgages-and-property/mortgages/getting-a-mortgage/mortgages-for-self-employed-buyers-a5SEz8V9ched	1	46	96	9	94
Self-employed could become 'mortgage prisoners' as lower ...	https://www.thesun.co.uk/money/11673502/self-employed-mortgage-prisoners-trapped-pricey-home-loans/	1	52	97	20	95
Self-employed 'caught out' by little-known mortgage ' ...	https://www.mirror.co.uk/money/self-employed-caught-out-little-37370388	1	50	97	9	94
Mortgage Daily Journalists, Reporters and Writers	https://www.mortgagedaily.com/news/writers/	1	8	95	0	93
How to Get a Mortgage When You're Self-Employed	https://www.newrez.com/blog/mortgage-101/how-to-get-a-mortgage-when-you-re-self-employed/	1	24	96	1	94
Mortgage Secrets Self-Employed People Must Know!	https://www.youtube.com/watch?v=29ZikFUlVQY	1	91	99	75	97
The Top 15 Self-Employed Mortgage Lenders (2026)	https://defymortgage.com/learn/the-top-15-self-employed-mortgage-lenders/	1	7	95	5	94
How self-employed entrepreneurs overcome flawed ...	http://www.msn.com/en-in/lifestyle/smart-living/how-self-employed-entrepreneurs-overcome-flawed-mortgage-approval-systems/vi-AA26YXNV	1	61	97	31	95
Self-employed borrowers face new scrutiny from Fannie ...	https://www.mortgagegrader.com/self-employed-borrowers-face-new-scrutiny-from-fannie-freddie	1	6	95	0	93
Mortgage challenge for self-employed laid bare as they ...	https://www.independent.ie/business/irish-business/mortgage-challenge-for-self-employed-laid-bare-as-they-secure-just-4pc-of-home-loans/a/131700919.html	1	44	96	7	95
A Risky, Unconventional Mortgage Is on the Rise Again	https://x.com/WSJ/status/2056798801445224515	1	83	97	92	97
Self Employed Mortgage Tips - Elevated Lending Co	https://www.elevatedlendingco.com/blog/self-employed-mortgage-tips	1	-	-	-	-
Capital Markets Tools; Mortgages with Millennials Today	https://www.mortgagenewsdaily.com/opinion/pipelinepress-12302025	1	30	95	3	94
300000 self-employed borrowers are ready to buy a home	https://local.newsbreak.com/news/4607209754903-300-000-self-employed-borrowers-are-ready-to-buy-a-home	1	38	96	8	95
To Win Self-Employed Borrowers, Lenders Are Racing to ...	https://propertyinnovationjournal.com/to-win-self-employed-borrowers-lenders-are-racing-to-process-faster/	1	2	94	1	93
Most self-employed people think they don't qualify for a ...	https://www.facebook.com/mortgagesbyakhil/videos/most-self-employed-people-think-they-dont-qualify-for-a-mortgage-thats-not-the-f/1628744145070515/	1	96	99	78	97
Mortgage Expert Reveals: 4 Hidden Income Add-Backs Most ...	https://www.youtube.com/watch?v=Xc_yq3BDPvw	1	91	99	75	97
American Business Media Acquires Mortgage Banker ...	https://nationalmortgageprofessional.com/news/76204/american-business-media-acquires-mortgage-banker-mortgage-women-magazines	1	31	96	24	95
Self-employed mortgage market set to grow by 67% in next ...	https://www.financialreporter.co.uk/self-employed-mortgage-market-set-to-grow-by-67-in-next-five-years.html	1	21	95	0	94
Mortgages News	https://www.bizjournals.com/news/banking-and-financial-services/mortgages	1	66	97	15	95
Best self employed mtg lenders : r/Mortgages	https://www.reddit.com/r/Mortgages/comments/1jue9kb/best_self_employed_mtg_lenders/	1	72	97	64	96
Mortgages	https://www.nytimes.com/column/mortgages	1	68	97	35	96
Best Self Employed Mortgage Options in 2026	https://www.selfemployed.com/best-self-employed-mortgage-options-in-2024/	1	46	95	0	94
Rate Cos. targets self-employed with new loans	https://www.nationalmortgagenews.com/news/mortgage-lender-rate-turns-focus-to-nontraditional-income	1	28	96	2	94
The Self-Employed Mortgage Hack Lenders Don't Talk About	https://www.youtube.com/shorts/v5bznrx_S5c	1	91	99	75	97
self-employed mortgage myths	https://www.youtube.com/watch?v=3sal-OqJr5g	1	91	99	75	97
The 2-Year Self-Employed Rule Is A Lender Myth	https://www.iqratemortgages.com/video/the-2-year-self-employed-rule-is-a-lender-myth	1	0	93	0	0
The Latest Daily News for Mortgage Professionals \| NMP	https://nationalmortgageprofessional.com/news	1	31	96	24	95
Episode 173: Self Employed Borrowers...Explained	https://www.youtube.com/watch?v=aMqiDyUXo0w	1	91	99	75	97
The mortgage industry wasn't built for the self	https://www.facebook.com/jdpeckmortgage/videos/the-mortgage-industry-wasnt-built-for-the-self-employedattorneys-in-private-prac/4617615045150360/	1	96	99	78	97
Data-Driven Sell-Off Dominates The Day. No Jobs Report ...	https://www.mortgagenewsdaily.com/markets/mbs-recap-02022026	1	30	95	3	94
Mortgages For the Self-Employed- What Income is Used?!?!	https://www.youtube.com/watch?v=4XmO7AS9ANs	1	91	99	75	97
Self-employed mortgage lending expected to surge	https://www.mpamag.com/uk/mortgage-types/residential/self-employed-mortgage-lending-expected-to-surge/517944	1	33	95	1	94
Self Employed Mortgage Question	https://www.reddit.com/r/Mortgages/comments/1ixeftd/self_employed_mortgage_question/	1	72	97	64	96

Phrase Frequency

Title N-Grams

Most common word phrases (2 to 7 words) across every result title for these queries.

2-grams

72	self employed
16	employed mortgage
15	employed borrowers
11	for self
10	a mortgage
7	mortgage news
7	the mortgage
6	getting a
6	the self
5	how to
4	news daily
4	to get
4	get a
4	mortgage when
4	borrowers are
4	for the
3	daily news
3	when self
3	mortgages for
3	mortgage if
3	you re
3	re self
3	to buy
3	buy a
3	best self

3-grams

16	self employed mortgage
15	self employed borrowers
11	for self employed
5	the self employed
4	mortgage news daily
4	get a mortgage
4	a mortgage when
4	getting a mortgage
4	employed borrowers are
4	for the self
3	how to get
3	to get a
3	mortgage when self
3	when self employed
3	a mortgage if
3	you re self
3	to buy a
3	best self employed
3	i m self
3	m self employed
3	qualify for a
3	employed borrowers face
2	national mortgage news
2	nmp mortgage news
2	news daily news

4-grams

4	self employed borrowers are
3	to get a mortgage
3	a mortgage when self
3	mortgage when self employed
3	for self employed borrowers
3	i m self employed
3	for the self employed
3	self employed borrowers face
2	nmp mortgage news daily
2	mortgage news daily news
2	news daily news rates
2	daily news rates and
2	news rates and analysis
2	how to get a
2	get a mortgage when
2	mortgages for self employed
2	getting a mortgage when
2	employed borrowers are reshaping
2	borrowers are reshaping the
2	are reshaping the mortgage
2	employed borrowers are ready
2	borrowers are ready to
2	are ready to buy
2	ready to buy a
2	to buy a home

5-grams

3	a mortgage when self employed
2	nmp mortgage news daily news
2	mortgage news daily news rates
2	news daily news rates and
2	daily news rates and analysis
2	how to get a mortgage
2	to get a mortgage when
2	getting a mortgage when self
2	self employed borrowers are reshaping
2	employed borrowers are reshaping the
2	borrowers are reshaping the mortgage
2	self employed borrowers are ready
2	employed borrowers are ready to
2	borrowers are ready to buy
2	are ready to buy a
2	ready to buy a home
2	best mortgage lenders for self
2	mortgage lenders for self employed
2	self employed turn to non
2	employed turn to non bank
2	turn to non bank lenders
2	to non bank lenders to
2	non bank lenders to crack
2	when you re self employed
2	kaylee can i qualify for

6-grams

2	nmp mortgage news daily news rates
2	mortgage news daily news rates and
2	news daily news rates and analysis
2	how to get a mortgage when
2	getting a mortgage when self employed
2	self employed borrowers are reshaping the
2	employed borrowers are reshaping the mortgage
2	self employed borrowers are ready to
2	employed borrowers are ready to buy
2	borrowers are ready to buy a
2	are ready to buy a home
2	best mortgage lenders for self employed
2	self employed turn to non bank
2	employed turn to non bank lenders
2	turn to non bank lenders to
2	to non bank lenders to crack
2	kaylee can i qualify for a
2	can i qualify for a mortgage
2	i qualify for a mortgage if
2	qualify for a mortgage if i
2	for a mortgage if i m
2	a mortgage if i m self
2	mortgage if i m self employed
2	self employed mortgage loans the hard
2	employed mortgage loans the hard truth

7-grams

2	nmp mortgage news daily news rates and
2	mortgage news daily news rates and analysis
2	self employed borrowers are reshaping the mortgage
2	self employed borrowers are ready to buy
2	employed borrowers are ready to buy a
2	borrowers are ready to buy a home
2	self employed turn to non bank lenders
2	employed turn to non bank lenders to
2	turn to non bank lenders to crack
2	kaylee can i qualify for a mortgage
2	can i qualify for a mortgage if
2	i qualify for a mortgage if i
2	qualify for a mortgage if i m
2	for a mortgage if i m self
2	a mortgage if i m self employed
2	self employed mortgage loans the hard truth
2	employed mortgage loans the hard truth in
2	mortgage loans the hard truth in 2021
2	self employed borrowers face limited loan options
2	employed borrowers face limited loan options as
2	borrowers face limited loan options as new
1	self employed borrowers now face more mortgage
1	employed borrowers now face more mortgage scrutiny
1	how to get a mortgage when self
1	to get a mortgage when self employed