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Mattress Stores

Online Convenience Buyer

Dominant · Common Crawl ρ=0.530

A digital-first shopper who wants the whole purchase online: clear specs, transparent pricing, fast shipping, easy financing, and trial periods that remove the fear of choosing wrong.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
110Domains Tracked
10.8MReddit Posts
5,891Wikipedia Articles
856KOpen Web Matches
Online Convenience Buyer_persona.report
DomainScore
casper.com
131.6
saatva.com
99.0
purple.com
43.0
nectarsleep.com
41.8
helixsleep.com
27.4
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Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

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Segment Signals

Signal correlations: Online Convenience Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Common Crawl+0.53028.1%74Dominant
Reddit Posts+0.51927%66Dominant
Homepage Keywords+0.42918.4%30Dominant
Domain Backlinks+0.37814.3%80Dominant
PageRank History+0.37113.8%90Dominant
Domain PageRank+0.35512.6%90Dominant
SE Outbound Links+0.35012.3%62Dominant
Wikipedia Citations+0.33911.5%44Dominant
Search Engine Appearances-0.33211%11Dominant
Reddit Comments+0.33111%69Dominant
Host Backlinks+0.31910.2%74Dominant
Host Harmonic Centrality+0.3079.4%87Dominant
Host PageRank+0.3009%87Dominant
Harmonic Centrality History+0.2938.6%90Strong
Avg Search Engine Rank-0.2697.2%11Strong
Domain Harmonic Centrality+0.2546.5%90Strong
Wikidata+0.2395.7%25Strong
Best Search Engine Rank-0.1652.7%11Confirmed
Domains

Tracked domains

The 110 domains behind the "domains tracked" stat for Online Convenience Buyer: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
casper.com131.61303896
saatva.com99.01152795
purple.com43.01293295
nectarsleep.com41.8942696
helixsleep.com27.41132595
tuftandneedle.com12.7872796
leesa.com11.31082695
dreamcloudsleep.com8.6482196
mattressfirm.com7.3733295
sleepnumber.com4.7322695
tempurpedic.com4.0442595
helix.com3.3112095
avocadogreenmattress.com3.0402695
sleepfoundation.org3.045097
amerisleep.com2.9263195
brooklynbedding.com2.9472095
silkandsnow.com2.341195
nectar.com1.3172496
brooklinen.com1.0133195
winkbeds.com0.9101195
ghostbed.com0.9132396
nolahmattress.com0.8142995
bearmattress.com0.891695
tuft-needle.com0.77093
us-mattress.com0.631195
laylasleep.com0.662295
wayfair.com0.5134496
avocado.com0.49394
us.saatva.com0.4100
mymattressreviews.com0.41095
tuft-and-needle.com0.33093
allswell.com0.38695
awarasleep.com0.341595
us.mattressfirm.com0.3100
dreamcloud.com0.24093
birchliving.com0.261795
macys.com0.224296
brentwoodhome.com0.221395
cocoonbysealy.com0.241095
tempursealy.com0.131495
amazon.com0.1400
sleepline.com0.11995
ernestoyoung.com0.1100
casadreams.com0.11093
dreamcloudmattress.com0.11093
mattress.com0.13495
bearsleep.com0.11093
brooklyn-bedding.com0.1300
sleepoutlet.com0.11094
birkensleep.com0.1100
eight-sleep.com0.13095
thedreamcloud.com0.1100
cocoonbychill.com0.1100
mattressclarity.com0.112095
lemondeduvide.com0.1100
walmart.com0.145997
tuck.com0.122796
lull.com0.131695
nestbedding.com0.131895
purplemattress.com0.01095
nolah.com0.01094
cococoon.com0.01093
thesleepjudge.com0.021995
loomandleaf.com0.031295
mattresswarehouse.com0.021895
sleepopolis.com0.012996
bluebearusa.com0.01093
sleepare.com0.01995
buffy.co0.012195
beautyrest.com0.011695
avisohome.com0.01093
tulo.com0.01295
birch.com0.01995
8sleeq.com0.0100
mattresses.com0.01091
levit.com0.01493
bear.com0.01595
bloomingtontuft.com0.0100
layla.com0.01194
zoma.com0.01094
slumberland.com0.011795
sealy.com0.011595
bmattress.com0.01094
slumberyard.com0.0100
goodbed.com0.01695
awara.com0.01395
thecompanystore.com0.012195
puffy.com0.011895
mattressnerd.com0.011995
mattressesinabox.com0.01095
nerdwallet.com0.014997
napmattress.com0.0100
martenandmetal.com0.0100
dreamcloudpremium.com0.0100
aviarumattress.com0.0100
nolahsleep.com0.012895
martenandmaeve.com0.0100
ernestandsamantha.com0.0100
bearpillow.com0.0100
overstock.com0.013796
marthastewartmattress.com0.0100
foamorder.com0.011295
eightsleep.com0.012995
comfortessentials.com0.01094
avocadobedding.com0.01093
owsleep.com0.0100
simmons.com0.011495
westernmattress.com0.01093
lovesac.com0.012796
incthub.com0.0100
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.