SMB Owner
AI recommendation signal analysis across 315 domains for the SMB Owner persona in Legal Services for Businesses.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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Crack the listicles
The "top and best" roundups that define this market for searchers and LLMs alike. These lists feed AI recommendations directly, so getting added to them is one of the highest-leverage moves in this report.
Where the numbers come from
We run top, best companies queries for this industry through Google and aggregate every result: domains by rank-weighted score (higher positions count for more) and appearance count, exact URLs by appearance count, and the most common title phrases.
What's on this page
Domain and URL charts, the full result list, and title n-gram tables.
Research: Top, Best Companies
Domains appearing in Google results for SMB Owner's Research: Top, Best Companies queries. Score is a rank-weighted sum (higher-ranked appearances count for more); count is a plain appearance tally.
Top URLs
Individual pages (not just domains) ranked by the same rank-weighted score, labeled by page title.
All Results
Every result for SMB Owner's Research: Top, Best Companies queries, ranked by how many times each exact URL appeared (ties broken by average rank position, so appearing higher up wins), a different aggregation than the score-based charts above. Title and URL links open in a new tab.
Title N-Grams
Most common word phrases (2 to 7 words) across every result title for these queries.
2-grams
| 35 | general counsel |
| 26 | outside general |
| 15 | outside counsel |
| 14 | law firms |
| 8 | in house |
| 7 | counsel rankings |
| 6 | counsel services |
| 4 | outside gc |
| 4 | best outside |
| 4 | corporate counsel |
| 4 | counsel for |
| 4 | for your |
| 4 | are the |
| 4 | top law |
| 3 | the top |
| 3 | top outside |
| 3 | above the |
| 3 | the law |
| 3 | an outside |
| 3 | the best |
| 3 | law firm |
| 3 | house counsel |
| 3 | rankings top |
| 3 | firms by |
| 3 | which law |
3-grams
| 25 | outside general counsel |
| 7 | outside counsel rankings |
| 6 | general counsel services |
| 4 | general counsel for |
| 4 | top law firms |
| 3 | top outside counsel |
| 3 | above the law |
| 3 | an outside general |
| 3 | counsel for your |
| 3 | in house counsel |
| 3 | counsel rankings top |
| 3 | rankings top law |
| 3 | law firms by |
| 3 | which law firms |
| 3 | law firms do |
| 3 | firms do you |
| 2 | corporate law firms |
| 2 | best outside general |
| 2 | general counsel lawyers |
| 2 | the law s |
| 2 | law s outside |
| 2 | s outside counsel |
| 2 | hiring outside general |
| 2 | an external general |
| 2 | external general counsel |
4-grams
| 5 | outside general counsel services |
| 3 | outside general counsel for |
| 3 | general counsel for your |
| 3 | outside counsel rankings top |
| 3 | counsel rankings top law |
| 3 | rankings top law firms |
| 3 | top law firms by |
| 3 | law firms do you |
| 2 | best outside general counsel |
| 2 | outside general counsel lawyers |
| 2 | above the law s |
| 2 | the law s outside |
| 2 | law s outside counsel |
| 2 | s outside counsel rankings |
| 2 | hiring outside general counsel |
| 2 | an outside general counsel |
| 2 | an external general counsel |
| 2 | what are the best |
| 2 | top companies hiring for |
| 2 | the 2024 outside counsel |
| 2 | 2024 outside counsel rankings |
| 2 | which law firms do |
| 2 | firms do you turn |
| 2 | do you turn to |
| 2 | you turn to for |
5-grams
| 3 | outside counsel rankings top law |
| 3 | counsel rankings top law firms |
| 3 | rankings top law firms by |
| 2 | above the law s outside |
| 2 | the law s outside counsel |
| 2 | law s outside counsel rankings |
| 2 | outside general counsel for your |
| 2 | the 2024 outside counsel rankings |
| 2 | which law firms do you |
| 2 | law firms do you turn |
| 2 | firms do you turn to |
| 2 | do you turn to for |
| 2 | you turn to for outside |
| 2 | turn to for outside counsel |
| 1 | the top five general corporate |
| 1 | top five general corporate law |
| 1 | five general corporate law firms |
| 1 | general corporate law firms vault |
| 1 | outside general counsel services ogc |
| 1 | general counsel services ogc solutions |
| 1 | compare best outside general counsel |
| 1 | best outside general counsel lawyers |
| 1 | what types of businesses need |
| 1 | types of businesses need outside |
| 1 | of businesses need outside general |
6-grams
| 3 | outside counsel rankings top law firms |
| 3 | counsel rankings top law firms by |
| 2 | above the law s outside counsel |
| 2 | the law s outside counsel rankings |
| 2 | which law firms do you turn |
| 2 | law firms do you turn to |
| 2 | firms do you turn to for |
| 2 | do you turn to for outside |
| 2 | you turn to for outside counsel |
| 1 | the top five general corporate law |
| 1 | top five general corporate law firms |
| 1 | five general corporate law firms vault |
| 1 | outside general counsel services ogc solutions |
| 1 | compare best outside general counsel lawyers |
| 1 | what types of businesses need outside |
| 1 | types of businesses need outside general |
| 1 | of businesses need outside general counsel |
| 1 | best worst companies to go in |
| 1 | worst companies to go in house |
| 1 | companies to go in house r |
| 1 | to go in house r biglaw |
| 1 | the 100 largest employers of in |
| 1 | 100 largest employers of in house |
| 1 | largest employers of in house attorneys |
| 1 | 6 things general counsel want from |
7-grams
| 3 | outside counsel rankings top law firms by |
| 2 | above the law s outside counsel rankings |
| 2 | which law firms do you turn to |
| 2 | law firms do you turn to for |
| 2 | firms do you turn to for outside |
| 2 | do you turn to for outside counsel |
| 1 | the top five general corporate law firms |
| 1 | top five general corporate law firms vault |
| 1 | what types of businesses need outside general |
| 1 | types of businesses need outside general counsel |
| 1 | best worst companies to go in house |
| 1 | worst companies to go in house r |
| 1 | companies to go in house r biglaw |
| 1 | the 100 largest employers of in house |
| 1 | 100 largest employers of in house attorneys |
| 1 | 6 things general counsel want from outside |
| 1 | things general counsel want from outside counsel |
| 1 | corporate lawyer s top 10 list of |
| 1 | lawyer s top 10 list of successful |
| 1 | s top 10 list of successful outside |
| 1 | general corporate and outside general counsel services |
| 1 | general counsel usa global market leaders global |
| 1 | how outside general counsel can make you |
| 1 | outside general counsel can make you more |
| 1 | benefits of hiring outside general counsel part |