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Industry Report

HR Payroll Software

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.544

AI recommendation signal analysis across 539 domains and 11 buyer personas in HR Payroll Software, led by rippling.com as the most LLM-recommended domain.

Download this report (.xlsx)
539Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
paycom.com
771.6
adp.com
286.1
10bestpayrollservices.com
246.0
ukg.com
227.8
the10bestpayrollservices.com
190.4
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for HR Payroll Software queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
paycom.com771.611,015
adp.com286.06478
10bestpayrollservices.com245.98391
ukg.com227.81423
the10bestpayrollservices.com190.41283
bamboohr.com149.41391
leapsome.com118.96175
gusto.com106.63412
10bestpayrollsoftware.com102.99295
remote.com78.09127
paylocity.com76.85204
go.paycor.com76.22256
lattice.com73.12151
devry.edu62.99136
deel.com61.8969
forbes.com61.72210
rippling.com58.23220
hibob.com52.92120
top10.com50.19171
oysterhr.com47.3569
get.workable.com47.3286
quickbooks.intuit.com44.15128
compare.tech.co42.27151
insperity.com32.7187
tcpsoftware.com32.2548
ibm.com31.5855
globalization-partners.com30.4872
forms.workday.com30.4483
kindercare.com30.0030
quote.firstquotehealth.com30.0030
go.paychex.com29.48104
swagup.com28.0028
affordablehealthinsurancetoday.com27.0027
top5payrollservices.com25.99155
one.wexinc.com24.1925
xero.com21.3236
jazzhr.com19.0019
punchcard.one18.0018
buddypunch.com15.0015
bing.com13.61102
pave.com13.0013
pages.technologyadvice.com11.6664
hellopebl.com11.5529
zoho.com11.4478
irsfreshstart.org11.3512
try.healthee.com10.6130
us.etrade.com10.6130
obamacare-application.org9.5527
softwareadvice.com9.0547
rydoo.com9.009
biberk.com9.009
amanet.org8.8425
employborderless.com8.4924
traliant.com8.0610
workbright.com7.5139
velvetjobs.com7.007
everstage.com6.006
tryfinch.com5.9731
info.chministries.org5.7730
fidelityworkplace.com5.7730
go.theeap.com5.7429
healthcare.com5.5829
rizonmfg.inc5.3928
netsuite.com5.3015
trop2-mbc-treatment.com5.2542
juicebox.ai5.005
fingercheck.com4.9514
asq.org4.6013
servicenow.com4.387
tipalti.com4.1810
absencesoft.com4.0032
affordablehealthplans.com3.3827
qualtrics.com3.3622
centage.com3.2526
workleap.com3.189
get.goodaccountants.com3.003
lntriallawyers.com3.003
positiveinsights.outgrow.us2.838
dfinsolutions.com2.5013
leadershipdevelopmentlab.com2.5013
safehotline.com2.477
vanta.com2.477
performio.co2.126
wellcarenow.com2.002
veeam.com2.002
go.outsolve.com1.9210
simplybusiness.com1.899
explore.softwarefinder.com1.8815
emburse.com1.739
taxreliefcenter.org1.548
appian.com1.414
ehealthinsurance.com1.384
payroll4construction.com1.352
xactlycorp.com1.357
avepoint.com1.357
metaview.ai1.192
surepayroll.com1.156
supersure.com1.001
filereinstate.com1.008
ultimateinsurance.com1.001
accountants.intuit.com1.001
kpmg.com1.001
fsastore.com1.001
assurancedimensions.com1.001
bankofamerica.com1.001
asana.com1.001
gem.com0.965
capterra.com0.887
c3isit.com0.887
atlassian.com0.774
healthcareofamerica.org0.712
top-accountingsoftware.com0.712
payreview.com0.712
tabs.com0.712
cloud.google.com0.712
sigmataxpro.com0.583
maternlawgroup.com0.583
topprovider.com0.504
miter.com0.382
recruiting.gotu.com0.382
subbly.co0.382
olt.com0.383
quotewizard.com0.351
deloitte.com0.351
go.meliopayments.com0.351
warbyparker.com0.351
top-merchantservices.com0.351
business.vanderbilt.edu0.351
info.solidarityhealthshare.org0.252
demo.erieri.com0.252
mercuryjets.com0.191
walkme.com0.191
try.tempo.io0.191
usa.visa.com0.191
brokermint.com0.191
amazon.com0.191
manatal.com0.191
top5merchantservices.com0.191
threeinsurance.com0.191
hrci.org0.191
adlittle.com0.131
find.group-health-quotes.com0.131
base44.com0.131
go.xactlycorp.com0.131
vitalitymedical.com0.131
stampli.com0.131
capella.edu0.131
147 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
paycom.com780.98951
adp.com279.64453
10bestpayrollservices.com226.21359
the10bestpayrollservices.com200.71324
ukg.com194.35311
bamboohr.com162.41308
leapsome.com114.67173
gusto.com114.45346
paylocity.com74.71187
10bestpayrollsoftware.com69.15143
go.paycor.com62.46193
deel.com61.2374
remote.com60.80118
forbes.com59.24178
lattice.com58.01106
globalization-partners.com56.92112
top5payrollservices.com55.17280
hibob.com51.84115
devry.edu49.9068
insperity.com48.58109
get.workable.com46.3278
oysterhr.com45.2458
compare.tech.co44.58163
ibm.com34.5071
info.chministries.org32.7757
rippling.com30.9968
tcpsoftware.com30.0030
kindercare.com30.0030
quickbooks.intuit.com29.8842
swagup.com28.0028
top10.com25.9049
one.wexinc.com24.1925
employborderless.com24.0024
xero.com22.2340
forms.workday.com21.0021
discover.paycom.com21.0021
jazzhr.com19.0019
punchcard.one18.0018
traliant.com16.5534
accountoffers.wellsfargo.com15.0015
buddypunch.com15.0015
go.paychex.com14.9846
asq.org13.0013
guidehouse.com13.0013
taxexpertnow.com12.0012
hellopebl.com11.5529
softwareadvice.com10.9757
try.healthee.com10.6130
us.etrade.com10.6130
quote.firstquotehealth.com10.6130
zoho.com10.2053
affordablehealthinsurancetoday.com9.5527
rydoo.com9.009
biberk.com9.009
irsfreshstart.org8.9312
amanet.org8.8425
workbright.com7.5139
velvetjobs.com7.007
nice.com7.007
go.meliopayments.com6.1331
everstage.com6.006
tryfinch.com5.9731
snappy.com5.9731
netsuite.com5.6917
rizonmfg.inc5.3928
rocketlawyer.com5.3015
juicebox.ai5.005
fingercheck.com4.9514
pickhealthinsurance.com4.6224
pave.com4.6013
olt.com4.2412
tipalti.com4.1810
capterra.com4.0421
servicenow.com4.004
surepayroll.com3.4317
pages.technologyadvice.com3.2416
indeed.com3.189
workleap.com3.189
sigmataxpro.com3.003
federalretirementexperts.com3.003
get.goodaccountants.com3.003
lntriallawyers.com3.003
go2bank.com2.8915
taxreliefcenter.org2.838
dfinsolutions.com2.5013
infotech.com2.5013
safehotline.com2.477
standtogether.org2.477
vanta.com2.477
performio.co2.126
wellcarenow.com2.002
tabs.com2.002
cloud.google.com2.002
simplybusiness.com1.899
assembly.com1.775
gem.com1.775
reviewed.app1.739
surveymonkey.com1.739
appian.com1.414
payroll4construction.com1.352
go.outsolve.com1.357
avepoint.com1.357
supersure.com1.001
verootctpat.com1.001
ultimateinsurance.com1.001
accountants.intuit.com1.001
kpmg.com1.001
ehealthinsurance.com1.001
fsastore.com1.001
assurancedimensions.com1.001
manatal.com1.001
bankofamerica.com1.001
asana.com1.001
getjobber.com0.965
justanswer.com0.774
healthcare.com0.712
top-accountingsoftware.com0.712
payreview.com0.712
complogix.io0.583
metaview.ai0.552
healthcareofamerica.org0.382
recruiting.gotu.com0.382
veeam.com0.382
navex.com0.351
mercuryjets.com0.351
deloitte.com0.351
go.theeap.com0.351
warbyparker.com0.351
top-merchantservices.com0.351
business.vanderbilt.edu0.351
e-file.com0.191
adlittle.com0.191
try.tempo.io0.191
brokermint.com0.191
stampli.com0.191
capella.edu0.191
136 advertisersAll results shown