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HR Payroll Software

Neutral

Dominant · Common Crawl ρ=0.624

The unsegmented baseline for this industry: a buyer who simply wants trustworthy recommendations for the leading HR and payroll platforms, with no specialized use case attached. Read this view as the general-intent demand every vendor competes for by default.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
50Domains Tracked
29.3MReddit Posts
22KWikipedia Articles
2.5MOpen Web Matches
Neutral_persona.report
DomainScore
adp.com
102.5
gusto.com
96.7
workday.com
69.3
rippling.com
50.5
paychex.com
33.6
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Segment Signals

Signal correlations: Neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Common Crawl+0.62439%43Dominant
Reddit Posts+0.51326.3%43Dominant
Search Engine Appearances+0.48023%19Dominant
SE Outbound Links+0.47722.8%41Dominant
Domain PageRank+0.47622.7%46Dominant
Host Backlinks+0.46221.3%44Dominant
Host PageRank+0.45520.7%48Dominant
Domain Backlinks+0.42217.8%44Dominant
PageRank History+0.41617.3%48Dominant
Reddit Comments+0.41317%43Dominant
Wikipedia Citations+0.40616.5%38Dominant
Harmonic Centrality History+0.39615.7%48Dominant
Avg Search Engine Rank+0.34411.8%19Dominant
Host Harmonic Centrality+0.2848.1%48Strong
Domain Harmonic Centrality+0.2757.6%46Strong
Best Search Engine Rank+0.2737.4%19Strong
Wikidata+0.2084.3%27Strong
Homepage Keywords-0.1602.6%32Confirmed
Domains

Tracked domains

The 50 domains behind the "domains tracked" stat for Neutral: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
adp.com102.51355396
gusto.com96.71334396
workday.com69.31325197
rippling.com50.51284396
paychex.com33.61313896
bamboohr.com21.01295297
paylocity.com9.0664896
guidepoint.com7.2101795
paycom.com6.4493095
deel.com5.2473996
ukg.com4.9604496
zenefits.com4.1743696
paycor.com3.0423695
namely.com2.4504497
justworks.com1.9313495
sap.com0.9185897
quickbooks.intuit.com0.8900
hibob.com0.443996
oracle.com0.397297
onpay.com0.3143195
dayforce.com0.343596
ultimatesoftware.com0.322596
ceridian.com0.3123195
papayaglobal.com0.232895
deputy.com0.293596
oraclehcm.com0.22093
intuit.com0.2115797
remote.com0.223896
gusdk.com0.1100
insperity.com0.123595
personio.com0.154196
trinet.com0.113296
successfactors.com0.135096
zoho.com0.026097
trienet.com0.01094
payroll.intuit.com0.0100
determinelp.com0.0100
squareup.com0.015997
surepayroll.com0.022895
roll.com0.01395
tri-net.com0.02095
greenshades.com0.012396
uknown.com0.01095
sage.com0.015097
saplinghr.com0.014196
mykronos.com0.012295
bob.com0.013095
isolvedhcm.com0.012896
patriotsoftware.com0.013296
tribalhr.com0.01094
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.