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Household Cleaning Brands

Neutral

Open Web Presence
Dominant · SE Outbound Links ρ=0.510

AI recommendation signal analysis across 241 domains for the Neutral persona in Household Cleaning Brands.

Open web data in this report comes from Common Crawl HTML crawls.
241Domains Tracked
Neutral_persona.report
DomainScore
costco.com
98.2
epa.gov
92.7
nytimes.com
91.5
healthline.com
88.8
thespruce.com
83.9
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Neutral's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

1.1M
Topic Co-occurrences
17.9M
Topic Phrase Matches
217
Brand Domains Seen
About 750K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Neutral's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
costco.com98.2302,75216,426,556
epa.gov92.7121,71210,079,853
nytimes.com91.550,71036,755,154
healthline.com88.849,50511,675,632
thespruce.com83.938,2962,372,881
walmart.com82.421,3454,268,247
einpresswire.com82.015,6966,752,733
ewg.org81.633,5641,179,761
goodhousekeeping.com80.726,4721,256,580
consumerreports.org80.116,1602,773,407
bhg.com78.918,0551,307,789
target.com78.812,9142,459,779
apartmenttherapy.com76.612,3811,050,621
sec.gov76.64,5288,201,375
ecolab.com76.313,802717,830
familyhandyman.com76.012,656770,200
hgtv.com75.99,5981,289,381
cnet.com75.96,1803,166,776
realsimple.com75.812,196737,224
bobvila.com75.410,951777,174
marthastewart.com74.910,064752,046
realtor.com74.74,0204,607,115
today.com73.56,0401,177,659
fortunebusinessinsights.com73.04,7451,569,037
urlscan.io71.73,6551,550,256
loc.gov71.43,1151,869,637
imarcgroup.com71.13,8461,062,398
ecos.com70.312,10370,456
cleaninginstitute.org70.310,27797,865
lifehacker.com70.23,632812,310
simplegreen.com70.011,81665,244
expertmarketresearch.com69.82,5751,351,964
popsugar.com69.73,240808,233
whirlpool.com69.55,601244,480
branchbasics.com68.48,71159,873
unilever.com68.43,588372,905
seventhgeneration.com67.67,36559,498
zoominfo.com67.61,6861,285,074
caranddriver.com67.51,6621,233,394
blueland.com66.96,27961,740
servicemaster.com66.85,22686,097
nsf.org66.72,945265,972
grove.co66.35,03573,613
thegoodtrade.com66.13,605137,270
clorox.com65.85,23755,739
drbronner.com65.74,65368,335
mollymaid.com65.34,56060,618
webstaurantstore.com64.62,205198,747
ipsos.com64.31,457409,204
cbinsights.com64.11,043763,537
thecloroxcompany.com63.94,21938,699
verifiedmarketresearch.com63.71,122541,575
scjohnson.com63.53,70742,078
thrivemarket.com63.31,887153,009
reckitt.com63.23,09752,134
thecleaningauthority.com63.11,870143,529
norwex.com62.83,76129,949
bissell.com62.63,23238,011
us.pg.com62.51,98596,424
pitchbook.com62.3722727,185
armandhammer.com62.23,34529,530
methodhome.com61.93,41524,850
pg.com61.71,82183,962
tastingtable.com61.71,073243,671
henkel.com61.41,535105,638
honest.com61.11,67374,520
mrsmeyers.com60.93,13918,923
lysol.com60.43,00916,894
accio.com60.3807244,262
pinesol.com60.02,30124,297
ecover.com59.92,41121,467
tide.com59.82,33721,279
forceofnatureclean.com59.82,22623,800
puracy.com59.12,33916,040
pgeveryday.com58.82,05818,401
uline.com58.6816112,777
diversey.com58.51,95717,867
dawn.com58.5364563,534
bona.com57.81,26332,609
colgatepalmolive.com57.81,25632,995
tidal.com57.8470246,781
cleanipedia.com57.71,71916,294
dropps.com57.51,72515,120
cleanmyspace.com57.41,80713,047
thelaundress.com57.21,44218,706
handy.com57.073768,157
brita.com56.91,12827,108
lushusa.com56.965385,949
purewow.com56.9565117,698
rankings.newsweek.com56.5306338,038
aspenclean.com56.11,6738,619
ctpublic.org55.8301264,920
oxiclean.com55.41,3919,360
dawn-dish.com55.41,3609,591
mrclean.com55.31,4847,819
biokleenhome.com55.31,4208,388
cleancult.com55.31,3069,994
melaleuca.com54.884919,764
belk.com54.643573,315
meliorameansbetter.com54.31,2307,498
purex.com54.31,2207,659
zerowastehome.com54.172320,114
chemdry.com54.094211,273
meyers.com53.666919,278
swiffer.com53.49109,297
oregonmetro.gov53.438156,986
windex.com53.21,1315,532
kao.com53.152425,401
bonami.com52.91,1364,734
kimberly-clark.com52.844232,827
barkeepersfriend.com52.71,0145,451
thepinkstuff.com52.31,0394,427
methodproducts.com52.38906,006
hoover.com52.369610,079
henkel-northamerica.com52.340032,339
therealreal.com51.9199111,031
trulyfreehome.com51.78145,688
febreze.com51.67436,591
pgsupplier.com51.654812,080
scotchbrand.com51.46378,098
silentspring.org50.935921,590
whois.com50.1106187,822
tidy.com49.432114,058
homestolove.com.au49.322329,307
fabuloso.com49.17722,008
churchdwight.com49.135310,363
who.is49.194152,422
scrubdaddy.com49.03658,950
prudentreviews.com48.933310,346
thegrommet.com48.913665,808
softsoap.com48.75084,082
drewandjonathan.com48.725616,530
radar.cloudflare.com48.413356,498
scotch-brite.com48.33925,791
spectrumbrands.com48.024813,118
ecocult.com47.920218,987
thedailyrecord.com47.765183,274
cascadeclean.com47.64593,061
dreft.com47.64083,915
0e190a550a8c4c8c4b93-fcd009c875a5577fd4fe2f5b7e3bf4eb.ssl.cf2.rackcdn.com47.211842,097
palmolive.com47.14432,729
affresh.com47.04083,075
rb.com46.92597,474
scrubbingbubbles.com46.84212,642
thebrandhopper.com46.712729,513
libman.com46.64182,431
e-cloth.com46.62179,328
persil.com46.13253,301
courierpostonline.com46.17665,879
thehomeedit.com44.913811,257
pledge.com44.82752,612
brightly.eco44.71439,808
domainnamewire.com44.439119,496
murchison-hume.com44.32782,070
safely.com44.29916,437
d2evkimvhatqav.cloudfront.net43.82102,962
henkel-adhesives.com43.89913,824
cleanitsupply.com43.51873,294
reynoldsconsumerproducts.com42.31284,287
dettol.co.uk42.21941,709
mrsfields.com41.34622,149
namepros.com41.23439,974
cleanfreak.com41.11571,638
saratoga.com40.83043,061
mrmuscleclean.com39.3141936
next.henkel-adhesives.com39.04110,228
mrsteam.com38.83215,545
reynoldsbrands.com38.6683,106
ajax.com38.2123780
thecleanteam.com37.9137550
pdf.lowes.com36.6413,713
lifestoryresearch.com36.62311,430
plesk.com36.61058,123
t3micro.com35.41810,935
biokleen.com34.360617
cleaningauthority.com33.753602
pinalen.com33.575281
messaging-custom-newsletters.nytimes.com32.9914,183
lemonsqueezy.com32.7386,880
jesun.com32.143459
purggo.com31.332601
betterlife.com31.240366
levolor.com31.1114,441
wirecutter.com30.887,120
matrixbcg.com30.879,034
betterlifeclean.com30.550172
fantastik.com29.742169
janilink.com29.132229
thehonestcompany.com27.616473
robbiesblog.com27.362,562
govacuum.com27.253,487
procterandgamble.com26.936,937
myip.ms26.736,495
scjbrands.com25.713309
thepinkstuff.co.uk25.02279
wownowcleaning.com24.07459
method.com23.516,736
thecleaningcompany.com22.97290
tidyhome.com22.45428
greenworks.com17.62220
everspring.com15.30791
associatedpress.com14.60580
thegrove.co14.00441
santanderconsumer.com13.90432
dettol.com13.3233
procter.com12.70250
grovecollaborative.com12.4222
thecheeky.com11.60157
gmg-ksat-prod.cdn.arcpublishing.com10.1081
wirecutter.nytimes.com9.9075
molly-maid.com8.6042
ecovibe.com7.0020
en.news1.kr7.0020
ecomist.com4.807
murchisons.com4.506
mrsclean.com3.704
sarantis.gr3.704