Neutral
AI recommendation signal analysis across 241 domains for the Neutral persona in Household Cleaning Brands.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Household Cleaning Brands report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Neutral across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| methodproducts.com | 91 | 44 | - | - | +76 |
| clorox.com | 100 | 89 | - | - | +70 |
| scrubbingbubbles.com | 68 | - | - | - | +68 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| amazon.com | - | - | 100 | 88 | -63 |
| thegoodtrade.com | - | - | 95 | 93 | -63 |
| cnn.com | - | - | 90 | 79 | -56 |
Fanout: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| lysol.com | 96 | 100 | - | - | +68 |
| clorox.com | 100 | 89 | - | - | +56 |
| mrclean.com | 73 | 78 | - | - | +54 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| mrsmeyers.com | 86 | - | 74 | 56 | -72 |
| amazon.com | - | - | 100 | 88 | -63 |
| thegoodtrade.com | - | - | 95 | 93 | -63 |
Google AI Overview: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| zoetispetcare.com | - | - | 84 | 11 | +81 |
| amazon.com | - | - | 100 | 88 | +71 |
| lowes.com | - | - | 68 | - | +68 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| lysol.com | 96 | 100 | - | - | -65 |
| clorox.com | 100 | 89 | - | - | -63 |
| mrclean.com | 73 | 78 | - | - | -50 |
Organic Google: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| consumerreports.org | - | - | - | 98 | +98 |
| tastingtable.com | - | - | - | 95 | +95 |
| reddit.com | - | - | 21 | 100 | +93 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| lysol.com | 96 | 100 | - | - | -65 |
| clorox.com | 100 | 89 | - | - | -63 |
| mrclean.com | 73 | 78 | - | - | -50 |