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Homeowners Insurance

Budget Switcher

Dominant · SE Outbound Links ρ=0.544

A current policyholder shopping because renewals keep climbing. Fast quote comparison, real savings through bundling, deductibles, and discounts, and painless switching beat brand loyalty they no longer feel.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
69Domains Tracked
16.1MReddit Posts
14KWikipedia Articles
3.9MOpen Web Matches
Budget Switcher_persona.report
DomainScore
policygenius.com
105.5
progressive.com
53.4
lemonade.com
45.7
statefarm.com
36.2
amica.com
35.1
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Segment Signals

Signal correlations: Budget Switcher

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
SE Outbound Links+0.54429.6%45Dominant
Reddit Posts+0.53228.3%50Dominant
Common Crawl+0.50825.8%57Dominant
Reddit Comments+0.47722.8%52Dominant
Domain Backlinks+0.45420.6%58Dominant
Domain PageRank+0.43519%60Dominant
Harmonic Centrality History+0.42918.4%60Dominant
Host PageRank+0.41917.5%60Dominant
PageRank History+0.41817.5%60Dominant
Host Backlinks+0.39715.8%56Dominant
Host Harmonic Centrality+0.38614.9%60Dominant
Best Search Engine Rank+0.37514.1%15Dominant
Domain Harmonic Centrality+0.33911.5%60Dominant
Homepage Keywords+0.3069.4%37Dominant
Wikidata+0.2506.2%37Strong
Avg Search Engine Rank+0.2024.1%15Strong
Wikipedia Citations+0.1702.9%46Confirmed
Search Engine Appearances+0.1412%15Confirmed
Domains

Tracked domains

The 69 domains behind the "domains tracked" stat for Budget Switcher: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
policygenius.com105.5683396
progressive.com53.41294196
lemonade.com45.71233596
statefarm.com36.21304996
amica.com35.1692695
geico.com34.6833796
allstate.com23.51334796
thezebra.com18.9303696
insurify.com11.4222895
libertymutual.com10.9993896
usaa.com8.8543796
travelers.com8.2793996
nationwide.com7.9824196
hippo.com7.8682696
farmers.com2.5443696
kin.com2.4122195
erieinsurance.com1.583196
esurance.com1.3163096
amfam.com1.2173996
nerdwallet.com0.944997
lemmonaid.com0.61095
havenlife.com0.611995
nationalgeneral.com0.383196
zillow.com0.335297
auto-owners.com0.323096
amica.org0.24895
openly.com0.232495
lemonaid.com0.21593
hippohomeinsurance.com0.2200
progressivehome.com0.22093
westfieldinsurance.com0.212596
eriefamily.com0.21093
ernie.com0.11094
hipoinsure.com0.1100
hipoinsurance.com0.1100
ameriprise.com0.112895
safeco.com0.143496
chubb.com0.124096
assurant.com0.143196
travellers.com0.13093
insure.com0.113195
clearsurance.com0.111895
bankrate.com0.115096
getanergypolicy.com0.1100
compare.com0.131795
lewismartins.com0.1100
quote.com0.121695
progressiveinsurance.com0.01093
branch.com0.012096
americanfam.com0.0100
thegeneral.com0.012396
valuepenguin.com0.023696
americanfamily.com0.02195
travelershome.com0.01095
espanol.geico.com0.0100
iii.org0.014496
chooseyourquote.com0.01094
americanfamilyinsurance.com0.01093
amarisks.com0.0100
utahcountyinsurance.com0.01094
homeownersinsurance.com0.01395
yardi.com0.013396
hartford.com0.012295
amegybank.com0.012296
forbes.com0.016897
owenswilliams.com0.01093
emoryoinsurance.com0.0100
directline.com0.012395
credibly.com0.012695
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.