Site Information
directline.com
Link authority for directline.com (registrable domain: directline.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Link authority data (PageRank, harmonic centrality) and backlinks come from the Common Crawl web graph.
Current Scores
Web-graph authority (0-100)
Domain scores measure directline.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname directline.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
23
Domain PageRank
1
Host PageRank
-
WWW PageRank
95
Domain Harmonic Centrality
94
Host Harmonic Centrality
-
WWW Harmonic Centrality
Site Intelligence
Homepage
What directline.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://directline.com.
| Title | Home | Direct Line |
|---|---|
| Description | Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover. |
| OG Title | Home | Direct Line |
| OG Description | Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover. |
| Twitter Title | Home | Direct Line |
| Twitter Card | summary_large_image |
Site Intelligence
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Googleplay | app.directline.com |
|---|---|
| X | DirectLine |
| DirectLineUK | |
| Youtube | DirectLineTV |
| DirectLineUK |
Site Intelligence
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebSite.
JSON-LD block (26,170 bytes)
{
"@context":"https://schema.org/",
"@type":"WebSite",
"@id":"https://www.directline.com/#website",
"url":"https://www.directline.com/",
"name":"Direct Line",
"inLanguage":"en-GB",
"isFamilyFriendly":"true",
"description":"Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, travel, life, landlord, business and breakdown cover.",
"audience":{
"@type":"PeopleAudience",
"audienceType":"Adults",
"description":"People who own a car, a home or a pet.",
"requiredMinAge":"17",
"suggestedMinAge":"17",
"suggestedMaxAge":"90"
},
"about":[
{
"@type":"Thing",
"name":"Insurance",
"sameAs":[
"https://www.wikidata.org/wiki/Q43183",
"https://en.wikipedia.org/wiki/Insurance"
]
},
{
"@type":"Thing",
"name":"Financial Product",
"sameAs":"https://www.wikidata.org/wiki/Q15809678"
},
{
"@type":"Thing",
"name":"Car Insurance",
"sameAs":"https://www.wikidata.org/wiki/Q1068361"
}
],
"publisher":{
"@type":"InsuranceAgency",
"additionalType":[
"Corporation",
"https://www.wikidata.org/wiki/Q2143354",
"https://www.wikidata.org/wiki/Q76226154",
"https://www.wikidata.org/wiki/Q27038992",
"https://www.wikidata.org/wiki/Q23081349",
"https://www.wikidata.org/wiki/Q1000156",
"Organization"
],
"name":"Direct Line",
"legalName":"DIRECT LINE INSURANCE GROUP PLC",
"alternateName":"Direct Line Insurance Group",
"url":"https://www.directline.com/",
"@id":"https://www.directline.com/#insuranceAgency",
"sameAs":[
"https://www.facebook.com/DirectLineUK",
"https://www.linkedin.com/showcase/directlineuk",
"https://www.wikidata.org/wiki/Q63306604",
"https://twitter.com/DirectLine_UK",
"https://www.instagram.com/DirectLineUK/",
"https://www.youtube.com/user/DirectLineTV",
"https://en.wikipedia.org/wiki/Direct_Line",
"https://www.google.com/search?kgmid=/m/035kz6"
],
"knowsAbout":[
"https://www.wikidata.org/wiki/Q43183",
"https://www.wikidata.org/wiki/Q1037642",
"https://www.wikidata.org/wiki/Q1068361",
"https://www.wikidata.org/wiki/Q189447",
"https://www.wikidata.org/wiki/Q15809678",
"https://www.wikidata.org/wiki/Q3546112",
"https://www.wikidata.org/wiki/Q2064047",
"https://www.wikidata.org/wiki/Q10259814",
"https://www.wikidata.org/wiki/Q977871",
"https://www.wikidata.org/wiki/Q2868302"
],
"brand":{
"@type":"Brand",
"@id":"https://www.directline.com/#insuranceAgency",
"name":"Direct Line"
},
"telephone":"+443452463761",
"contactPoint":[
{
"@type":"ContactPoint",
"telephone":"+443452463761",
"contactType":"Sales and Enquiries",
"areaServed":{
"@type":"Country",
"name":"United Kingdom"
},
"hoursAvailable":[
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Monday",
"opens":"09:00:00",
"closes":"18:00:00"
},
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Tuesday",
"opens":"08:30:00",
"closes":"18:00:00"
},
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Wednesday",
"opens":"08:30:00",
"closes":"18:00:00"
},
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Thursday",
"opens":"09:00:00",
"closes":"18:00:00"
},
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Friday",
"opens":"08:30:00",
"closes":"18:00:00"
},
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Saturday",
"opens":"08:30:00",
"closes":"17:00:00"
},
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":"https://schema.org/Sunday",
"opens":"10:00:00",
"closes":"16:00:00"
}
]
}
],
"areaServed":{
"@type":"Country",
"name":"United Kingdom"
},
"memberOf":[
{
"@type":"GovernmentOrganization",
"url":"https://www.fscs.org.uk/",
"name":"Financial Services Compensation Scheme",
"alternateName":"FSCS"
},
{
"@type":"GovernmentOrganization",
"url":"https://www.fca.org.uk/",
"name":"Financial Conduct Authority",
"identifier":{
"@type":"PropertyValue",
"propertyID":"Registration Number",
"value":"313783"
},
"alternateName":"FCA",
"sameAs":"https://en.wikipedia.org/wiki/Financial_Conduct_Authority"
},
{
"@type":"GovernmentOrganization",
"url":"https://find-and-update.company-information.service.gov.uk/",
"name":"Companies House",
"sameAs":"https://en.wikipedia.org/wiki/Companies_House",
"identifier":{
"@type":"PropertyValue",
"propertyID":"Registration Number",
"value":"05196274"
}
}
],
"identifier":[
{
"@type":"PropertyValue",
"propertyID":"Company Registration Number",
"value":"05196274",
"sameAs":"https://www.wikidata.org/wiki/Q257303"
},
{
"@type":"PropertyValue",
"propertyID":"VAT Identification Number",
"value":"GB 158418391",
"sameAs":"https://www.wikidata.org/wiki/Q2319042"
},
{
"@type":"PropertyValue",
"propertyID":"LEI Number",
"value":"213800FF2R23ALJQOP04",
"sameAs":[
"https://www.iso.org/standard/78829.html",
"https://www.iso.org/standard/79917.html"
]
}
],
"vatID":"GB 158418391",
"logo":{
"@type":"ImageObject",
"@id":"https://www.directline.com/#logo",
"url":"https://www.directline.com/lib/img/logo.png",
"caption":"Direct Line Logo",
"width":"174.5",
"height":"54"
},
"description":"Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover.",
"priceRange":"££",
"image":[
"https://www.directline.com/assets/images/hero/telephone.webp",
"https://www.directline.com/assets/images/were-on-it.webp"
],
"foundingDate":"1985",
"founder":[
{
"@type":"Person",
"name":"Martin Long",
"sameAs":[
"https://en.wikipedia.org/wiki/Martin_Long_(businessman)",
"https://www.wikidata.org/wiki/Q6776025"
]
},
{
"@type":"Person",
"name":"Sir Peter John Wood",
"sameAs":[
"https://www.wikidata.org/wiki/Q7177771",
"https://en.wikipedia.org/wiki/Peter_Wood_(businessman)"
]
}
],
"foundingLocation":{
"@type":"Place",
"name":"Croydon, GB"
},
"slogan":"We're on it",
"paymentAccepted":"Visa, Master Card, Discover, Amex",
"openingHours":[
"Mo-Fr 08:00-21:00",
"Sa 09:00-17:00",
"Su 09:00-16.00"
],
"address":{
"@type":"PostalAddress",
"@id":"https://www.directline.com/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
},
"hasOfferCatalog":{
"@type":"OfferCatalog",
"name":"Direct Line Services",
"itemListElement":[
{
"@type":"OfferCatalog",
"name":"Direct Line Insurance Products",
"itemListElement":[
{
"@type":"Offer",
"itemOffered":{
"@type":"FinancialProduct",
"additionalType":[
"Product",
"http://www.productontology.org/id/Vehicle_insurance"
],
"name":"Car Insurance",
"alternateName":"Car Insurance Cover",
"url":"https://www.directline.com/car-cover",
"@id":"https://www.directline.com/car-cover#motor",
"description":"Get a quote for car insurance with Direct Line, including electric car insurance, multi car discounts and DrivePlus for younger drivers.",
"potentialAction":{
"@type":"QuoteAction",
"target":"https://www.directline.com/car/quote/your-car"
},
"sameAs":[
"https://www.wikidata.org/wiki/Q1068361",
"https://en.wikipedia.org/wiki/Vehicle_insurance"
]
}
},
{
"@type":"Offer",
"itemOffered":{
"@type":"FinancialProduct",
"additionalType":[
"Product",
"http://www.productontology.org/id/Home_insurance"
],
"name":"Home Insurance",
"alternateName":"House Insurance",
"url":"https://www.directline.com/home-cover",
"@id":"https://www.directline.com/home-cover#home",
"description":"Get a quote for buildings and content insurance with Direct Line, offering alternative accommodation, trace and access and replacements for everyday items within two hours of an approved claim.",
"potentialAction":{
"@type":"QuoteAction",
"target":"https://www.directline.com/home/quote-policy"
},
"sameAs":[
"https://www.wikidata.org/wiki/Q2064047",
"https://www.wikidata.org/wiki/Q2868302"
]
}
},
{
"@type":"Offer",
"itemOffered":{
"@type":"FinancialProduct",
"additionalType":[
"Product",
"http://www.productontology.org/id/Pet_insurance"
],
"name":"Pet Insurance",
"url":"https://www.directline.com/products/pet-insurance",
"@id":"https://www.directline.com/products/pet-insurance#pet",
"description":"Our pets are all different, which is why we offer two types of pet insurance cover. We'll help you look after your pets if they get sick or hurt, as an emergency trip to the vet can cost thousands of pounds. Get a pet insurance quote today.",
"potentialAction":{
"@type":"QuoteAction",
"target":"https://web.directline.com/insurance/pet/PLB92573841566974849202/yourdetails.do"
},
"sameAs":[
"https://www.wikidata.org/wiki/Q10259814",
"https://en.wikipedia.org/wiki/Pet_insurance"
]
}
},
{
"@type":"Offer",
"itemOffered":{
"@type":"FinancialProduct",
"name":"SELECT Premier Insurance",
"url":"https://www.directline.com/select-premier",
"@id":"https://www.directline.com/select-premier#insurance",
"description":"SELECT Premier Insurance is our highest level of cover to help protect the things you value most. It not only offers higher levels of cover, but gives you a chance to combine your insurances so you have them all in one place. And our more personal service means we can take extra steps to create a policy that’s right for you.",
"potentialAction":{
"@type":"QuoteAction",
"target":"https://select.directline.com/Portfolio/Eligibility.aspx"
}
}
},
{
"@type":"Offer",
"itemOffered":{
"@type":"FinancialProduct",
"name":"Breakdown Cover",
"url":"https://www.directline.com/breakdown-cover",
"@id":"https://www.directline.com/breakdown-cover#cover",
"additionalType":"http://www.productontology.org/id/Roadside_assistance",
"description":"Green Flag's network of highly skilled technicians and garages will come to your rescue 24/7, 365 days a year. With multiple levels of cover to suit your needs, if you break down in France or just on the way to work, Green Flag’s got you covered.",
"provider":{
"@type":"Organization",
"name":"Green Flag"
},
"sameAs":[
"https://www.wikidata.org/wiki/Q7918447",
"https://en.wikipedia.org/wiki/Vehicle_recovery"
]
}
}
]
}
]
},
"parentOrganization":[
{
"@type":"Corporation",
"url":"https://www.directlinegroup.co.uk/",
"name":"Direct Line Group",
"@id":"https://www.directlinegroup.co.uk/#corporation",
"foundingDate":"2012",
"founder":[
{
"@type":"Person",
"name":"Martin Long",
"sameAs":[
"https://en.wikipedia.org/wiki/Martin_Long_(businessman)",
"https://www.wikidata.org/wiki/Q6776025"
]
},
{
"@type":"Person",
"name":"Sir Peter John Wood",
"sameAs":[
"https://www.wikidata.org/wiki/Q7177771",
"https://en.wikipedia.org/wiki/Peter_Wood_(businessman)"
]
}
],
"sameAs":[
"https://www.wikidata.org/wiki/Q5280285",
"https://en.wikipedia.org/wiki/Direct_Line_Group",
"https://www.linkedin.com/company/direct-line-group/"
],
"subOrganization":[
{
"@type":"InsuranceAgency",
"@id":"https://www.directline.com/#insuranceAgency",
"url":"https://www.directline.com/",
"name":"Direct Line",
"address":{
"@type":"PostalAddress",
"@id":"https://www.directline.com/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
}
},
{
"@type":"InsuranceAgency",
"url":"https://www.directlineforbusiness.co.uk/",
"@id":"https://www.directlineforbusiness.co.uk/#insuranceAgency",
"name":"Direct Line for Business",
"alternateName":"Direct Line - Business",
"priceRange":"££",
"address":{
"@type":"PostalAddress",
"@id":"https://www.directlineforbusiness.co.uk/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
},
"telephone":"+443453015034",
"logo":{
"@type":"ImageObject",
"@id":"https://www.directlineforbusiness.co.uk/#logo",
"url":"https://www.directlineforbusiness.co.uk/lib/img/common/direct_line_logo.webp",
"caption":"Direct Line For Business Logo",
"width":"194",
"height":"36"
},
"image":{
"@id":"https://www.directlineforbusiness.co.uk/#logo"
},
"areaServed":{
"@type":"Country",
"name":"United Kingdom"
},
"sameAs":[
"https://www.wikidata.org/wiki/Q65081077",
"https://www.linkedin.com/showcase/directlineuk"
]
},
{
"@type":"InsuranceAgency",
"url":"https://www.churchill.com/",
"name":"Churchill",
"sameAs":"https://www.wikidata.org/wiki/Q5118192",
"image":"https://www.churchill.com/assets/images/logo.webp",
"priceRange":"££",
"address":{
"@type":"PostalAddress",
"@id":"https://www.churchill.com/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
}
},
{
"@type":"InsuranceAgency",
"url":"https://www.greenflag.com/",
"name":"Green Flag",
"sameAs":"https://www.wikidata.org/wiki/Q5602560",
"image":"https://www.greenflag.com/img/logos/gf-logo-standard-ondark.svg",
"priceRange":"££",
"telephone":"+443452461558",
"address":{
"@type":"PostalAddress",
"@id":"https://www.greenflag.com/#headoffice",
"streetAddress":"The Wharf, Neville Street",
"addressLocality":"Leeds",
"addressRegion":"Leeds",
"addressCountry":"GB",
"postalCode":"LS1 4AZ"
}
},
{
"@type":"InsuranceAgency",
"url":"https://www.privilege.com/",
"name":"Privilege",
"image":"https://www.privilege.com/lib/img/privilege-logo.svg",
"priceRange":"££",
"telephone":"+443452468539",
"address":{
"@type":"PostalAddress",
"@id":"https://www.privilege.com/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
}
},
{
"@type":"InsuranceAgency",
"url":"https://www.darwin-insurance.com/",
"name":"Darwin Insurance",
"priceRange":"££",
"telephone":"+441733300017",
"address":{
"@type":"PostalAddress",
"@id":"https://www.darwin-insurance.com/#headoffice",
"streetAddress":"Riverbank House, 2 Swan Ln",
"addressLocality":"City of London",
"addressRegion":"London",
"addressCountry":"GB",
"postalCode":"EC4 3AD"
}
},
{
"@type":"InsuranceAgency",
"url":"https://nig.com/",
"name":"NIG",
"alternateName":"The National Insurance and Guarantee Corporation Limited",
"sameAs":"https://www.wikidata.org/wiki/Q90568329",
"image":"https://nig.com/app/themes/nig/dist/images/nig-logo_402a74dd.svg",
"priceRange":"££",
"telephone":"+443458785024",
"address":{
"@type":"PostalAddress",
"@id":"https://nig.com/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
}
},
{
"@type":"LegalService",
"url":"https://www.dlglegalservices.com/",
"name":"DLG Legal Services",
"sameAs":"https://www.wikidata.org/wiki/Q90568355",
"image":"https://www.dlglegalservices.com/etc/designs/dlg/corporate/images/logos/dlg-logo-2023.svg",
"priceRange":"££",
"telephone":"+443448928000",
"address":{
"@type":"PostalAddress",
"@id":"https://www.dlglegalservices.com/#headoffice",
"streetAddress":"PO Box 882, Surrey Street",
"addressRegion":"Norwich",
"addressCountry":"GB",
"addressLocality":"Norwich",
"postalCode":"NR7 7EX"
}
}
]
}
]
},
"hasPart":{
"@type":"WebPage",
"@id":"https://www.directline.com/#webpage",
"url":"https://www.directline.com/",
"name":"Direct Line",
"description":"Direct Line, the leading insurance company, offers a variety of coverage options. From car, home and pet insurance, they've got you covered. With top-notch customer service, trust Direct Line for reliable and friendly insurance in the United Kingdom.",
"inLanguage":"en-GB",
"isPartOf":{
"@id":"https://www.directline.com/#website"
},
"significantLink":[
"https://www.directline.com/car/quote/",
"https://www.directline.com/contact-us",
"https://www.directline.com/make-claim"
],
"potentialAction":{
"@type":"QuoteAction",
"name":"Car Insurance Quote",
"description":"Get a quote for car insurance",
"sameAs":"https://www.wikidata.org/wiki/Q1068361",
"target":{
"@type":"EntryPoint",
"urlTemplate":"https://www.directline.com/car/quote/"
},
"provider":{
"@type":"InsuranceAgency",
"additionalType":[
"Corporation",
"https://www.wikidata.org/wiki/Q2143354",
"https://www.wikidata.org/wiki/Q76226154",
"https://www.wikidata.org/wiki/Q27038992",
"https://www.wikidata.org/wiki/Q23081349",
"https://www.wikidata.org/wiki/Q1000156",
"Organization"
],
"name":"Direct Line",
"legalName":"DIRECT LINE INSURANCE GROUP PLC",
"alternateName":"Direct Line Insurance Group",
"url":"https://www.directline.com/",
"@id":"https://www.directline.com/#insuranceAgency"
}
},
"mainEntityOfPage":"https://www.directline.com/"
}
}
Web-Graph History
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink Data
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for directline.com and domain-level for directline.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
25
Host Backlinks
681
Domain Backlinks
Backlink Data
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to directline.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 681; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Backlink Data
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to directline.com specifically, ranked by the linker's PageRank. The table shows the top 25; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
| Linking Site | Linker PageRank | Linker Harmonic Centrality |
|---|---|---|
| emma-app.com | 44 | 21 |
| prlog.ru | 43 | 23 |
| techandgamedaze.com | 38 | 14 |
| ouis-guesthouse.com | 38 | 14 |
| agilysis.co.uk | 37 | 14 |
| argentstate.com | 35 | 15 |
| www.onclarity.com | 30 | 17 |
| judopeugeot-mulhouse.com | 30 | 16 |
| gaming-insider.com | 30 | 14 |
| aiocoders.com | 30 | 13 |
| marqavs.com | 30 | 13 |
| vans.honestjohn.co.uk | 25 | 21 |
| www.boorooandtiggertoo.com | 24 | 15 |
| www.sbookscan.com | 20 | 21 |
| mba-geek.com | 20 | 14 |
| www.domains.foundation | 18 | 14 |
| europecarnews.com | 18 | 7 |
| worldbusinesspromote.com | 17 | 13 |
| www.familylawexpress.com.au | 16 | 15 |
| www.cadslist.com | 13 | 13 |
| www.hilltopcountryhouse.co.uk | 8 | 13 |
| www.uniqueyoungmum.com | 7 | 12 |
| www.constitute.net | 2 | 13 |
| www.backlinks.sbs | 2 | 13 |
| service.agilysis.co.uk | 0 | 0 |