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Industry Report

Health Insurance

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.417

AI recommendation signal analysis across 768 domains and 11 buyer personas in Health Insurance, led by healthcare.gov as the most LLM-recommended domain.

Download this report (.xlsx)
768Domains Tracked
11Buyer Personas
43.9MReddit Posts
143KWikipedia Articles
30.3MOpen Web Matches
organic_search_ads.report
AdvertiserScore
pickhealthinsurance.com
483.3
healthcare.com
454.6
obamacare-application.org
365.5
affordablehealthplans.com
254.6
affordablehealthinsurancetoday.com
152.6
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Health Insurance queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
pickhealthinsurance.com483.311,054
healthcare.com454.59980
obamacare-application.org365.46620
affordablehealthplans.com254.59917
affordablehealthinsurancetoday.com152.61214
info.chministries.org126.61250
ehealthinsurance.com109.43212
quote.unitedmedicareadvisors.com99.19109
chministries.org95.12210
mutualofomaha.com79.67191
offer.learcapital.com76.0076
healthcareofamerica.org72.99194
boomerbenefits.com69.32127
t-mobile.com55.2493
aflac.com50.3973
bing.com49.79528
choose.wellpoint.com46.3163
info.waystar.com40.0040
quote.firstquotehealth.com39.15146
fsastore.com39.0039
mvphealthcare.com38.2446
donatecartoveterans.org38.0038
info.solidarityhealthshare.org37.62218
fbhealthplans.com37.0037
allianztravelinsurance.com33.0746
shop.cinchhomeservices.com33.0033
aetna.com31.8986
uhc.com31.37150
compare.gethealthcoverage.org31.21201
wellcarenow.com28.0028
nationwidegrouphealth.com27.0027
go.christianhealthquotes.com24.2448
ibx.com23.0023
petinsurance.com23.0058
find.group-health-quotes.com22.4970
learn2.ultimatemedical.edu22.0022
bestmoney.com21.7555
jeffersonhealthplans.com21.0021
chministryplans.com20.0020
sprypt.com19.0019
medicaresupplement.com19.0019
affordableplancoverage.com18.6626
nextinsurance.com18.0351
save.compare-health-quotes.com17.8824
oakstreethealth.com17.0017
talkspace.com16.5548
medigap.com16.1347
emblemhealth.com16.0016
covermymeds.health15.5981
rinvoq.com14.1440
farmers.com14.0521
warbyparker.com13.7939
healthforcalifornia.com13.0013
blueshieldca.com12.7336
savewithsandstone.com12.0234
healthinsurance.comparisonadviser.com11.6887
choicehomewarranty.com11.6733
creativeplanning.com11.0011
geico.com10.3812
dentalplans.com10.1446
gcuonlineprograms.com10.0010
insurify.com9.8251
withfaye.com9.4112
healthy.kaiserpermanente.org9.2518
doctronic.ai9.009
quote.insurancequotes.com8.8949
healthplan.compassrosebenefits.com8.0842
trdtreatment.com8.0240
carecredit.com8.008
thatch.com7.7822
amazon.com7.5139
get-started.patriotgoldgroup.com7.3138
deltadentalcoversme.com7.0118
arizonahealthcoverage.org7.007
waystar.com7.007
regence.com6.9721
rinvoqhcp.com6.9554
my.deltadentalcoversme.com6.9336
quotes.expertmarket.com6.7219
health.policybazaar.com6.6940
coveredca.com6.6353
health-enrollment.com6.4531
info.firstconnectinsurance.com6.3618
zoom.us6.3533
compare-health-insurance.com6.2018
avmalifeplans.com6.006
ringcentral.com5.6616
ultimateinsurance.com5.5412
ivimhealth.com5.2027
healthinsurancenow.com5.2027
supersure.com5.005
tennesseehealthcoverage.org4.9514
vitalitymedical.com4.8839
nchealthplans.com4.747
getmedishare.com4.6013
chpw.org4.004
medjetassist.com4.004
top-medicare.com3.8922
att.com3.8911
adp.com3.8520
growtherapy.com3.6611
events.reutersevents.com3.6619
auto.military.com3.4618
medicareadvantage.com3.2717
geha.com3.2717
texanhealthinsurance.org3.2526
xfinityspecial.com3.0816
smarterauto.com3.0510
guardiantax.com3.003
salinasagency.eiagents.com3.003
coverme.gov2.838
arizona-healthplans.com2.838
comparisonadviser.com2.6914
georgiahealthcoverage.org2.5013
forbes.com2.5020
cigna.com2.3819
uhone.com2.249
completedisabilitylawyers.com2.126
biberk.com2.064
opera.com2.0016
grandrisingbehavioralhealth.com2.002
navy.com2.002
njm.com2.002
cignaglobal.com2.002
highmark.com1.9210
califcare.com1.9210
cheaper-quotes.com1.9210
comparetreatments.com1.775
chronicmigrainecondition.com1.7514
plushcare.com1.646
medicare.horizonblue.com1.6313
georgia-healthplans.com1.6313
spiritdental.com1.548
10besttravelinsurance.com1.548
telmdfirst.com1.5012
consumervoice.org1.357
choosebluenow.com1.156
1800accountant.com1.063
fapeabody.com1.008
shop.humana.com1.008
fidelity.com1.001
betterhelp.com1.001
lp.pennfoster.edu1.001
kindercare.com1.001
thpsolutions.com0.965
thezebra.com0.965
hawaiiship.org0.887
l.ottoinsurance.com0.826
evaluation.forthepeople.com0.756
landing.mercuryinsurance.com0.712
fbijobs.gov0.712
e-i.uhc.com0.712
choose.anthem.com0.635
plans.cdphp.com0.635
virginia-healthplans.com0.635
quotewizard.com0.603
energybillcruncher.com0.583
get.pinnacol.com0.504
start.peacevalleyrecovery.com0.382
chatgpt.com0.382
enroll.pivothealth.com0.383
irsfreshstart.org0.383
tres.health0.351
globelifeinsurance.com0.351
annuityassociation.com0.351
privatebank.bankofamerica.com0.351
rula.com0.351
directauto.com0.351
devry.edu0.351
try.healthee.com0.351
ethoslife.com0.322
fidelitylifeinsurance.com0.322
help.riverhousewellness.com0.252
indeed.com0.252
mercuryjets.com0.191
findoctave.com0.191
info.rasmussen.edu0.191
nitrogenwealth.com0.131
lp.southuniversity.edu0.131
gusto.com0.131
180 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
pickhealthinsurance.com453.21840
healthcare.com447.31787
obamacare-application.org381.82498
info.chministries.org179.12231
affordablehealthplans.com175.84508
affordablehealthinsurancetoday.com116.99170
ehealthinsurance.com99.22122
chministries.org92.80171
offer.learcapital.com76.0076
mutualofomaha.com66.92112
compare.gethealthcoverage.org66.8182
quote.unitedmedicareadvisors.com64.0397
nextinsurance.com51.0051
t-mobile.com49.0049
e-file.com49.0049
covermymeds.health48.7081
boomerbenefits.com46.84121
dentalplans.com41.2148
georgiahealthcoverage.org40.5051
info.waystar.com40.0040
fsastore.com39.0039
donatecartoveterans.org38.0038
mvphealthcare.com37.6046
aflac.com37.2445
fbhealthplans.com37.0037
allianztravelinsurance.com35.8357
shop.cinchhomeservices.com33.0033
wellcarenow.com28.0028
nationwidegrouphealth.com27.0027
save.compare-health-quotes.com25.4730
quote.firstquotehealth.com24.7575
petinsurance.com23.2045
aetna.com23.1227
thatch.com22.0022
jeffersonhealthplans.com21.0021
find.group-health-quotes.com20.7270
bestmoney.com20.4635
healthforcalifornia.com20.1921
chministryplans.com20.0020
livelyme.com19.8056
go.christianhealthquotes.com19.3631
sprypt.com19.0019
medicaresupplement.com19.0019
telmdfirst.com18.5425
hrblock.com17.3249
affordableplancoverage.com17.0017
oakstreethealth.com17.0017
talkspace.com16.4742
emblemhealth.com16.0016
medigap.com15.5644
compare.com14.5532
rinvoq.com14.1440
farmers.com14.0521
warbyparker.com13.7939
get-started.patriotgoldgroup.com13.4438
info.solidarityhealthshare.org13.1750
us.etrade.com13.0013
savewithsandstone.com12.0234
withfaye.com12.0012
choicehomewarranty.com11.6733
healthcareofamerica.org11.3559
creativeplanning.com11.0011
geico.com10.7112
gcuonlineprograms.com10.0010
geha.com9.9028
deltadentalcoversme.com9.7032
uhc.com8.7432
ibx.com8.1323
healthplan.compassrosebenefits.com8.0842
trdtreatment.com8.0240
healthy.kaiserpermanente.org8.008
carecredit.com8.008
learn2.ultimatemedical.edu7.7822
dentalinsuranceshop.com7.3138
waystar.com7.007
online-health-insurance.com6.9336
regence.com6.7219
quotes.expertmarket.com6.7219
saveautoinsurance.com6.5434
info.firstconnectinsurance.com6.3618
zoom.us6.3533
athenahealth.com6.0117
compare-health-insurance.com6.0117
avmalifeplans.com6.006
quote.insurancequotes.com5.8818
ringcentral.com5.6616
ultimateinsurance.com5.5412
health.policybazaar.com5.4625
health-enrollment.com5.0026
comparetreatments.com5.005
supersure.com5.005
comparisonadviser.com4.9514
getmedishare.com4.6013
a-premium.com4.6013
nchealthplans.com4.355
choose.wellpoint.com4.2412
plushcare.com4.066
chpw.org4.004
coverme.gov3.8911
att.com3.8911
smarterauto.com3.777
manuals.plus3.6619
highmark.com3.5410
growtherapy.com3.5410
medicareadvantage.com3.2717
doctronic.ai3.189
health.pacificprime.com3.189
opera.com3.0816
1800accountant.com3.003
salinasagency.eiagents.com3.003
manageengine.com2.8915
arizona-healthplans.com2.838
healthinsurance.comparisonadviser.com2.6914
chronicmigrainecondition.com2.6914
crunchyroll.com2.5013
arizonahealthcoverage.org2.477
solace.health2.126
choosebluenow.com2.126
tennesseehealthcoverage.org2.126
completedisabilitylawyers.com2.126
biberk.com2.064
completelongtermcare.com2.002
grandrisingbehavioralhealth.com2.002
amfam.com2.002
navy.com2.002
e-i.uhc.com2.002
yelp.com1.9210
cheaper-quotes.com1.9210
thpsolutions.com1.775
artinsurancenow.com1.775
ivimhealth.com1.739
top-medicare.com1.677
medicaresolutions.com1.548
spiritdental.com1.548
uhone.com1.414
joinroot.com1.156
consumervoice.org1.156
rinvoqhcp.com1.063
irsfreshstart.org1.063
guidehouse.com1.001
fidelity.com1.001
betterhelp.com1.001
reviewed.app1.001
reemedical.com1.001
devry.edu1.001
federalretirementexperts.com1.001
kindercare.com1.001
choose.anthem.com0.965
landing.mercuryinsurance.com0.712
commercialunderwriter.org0.712
fbijobs.gov0.712
cignaglobal.com0.712
justanswer.com0.583
progressive.com0.583
geisinger.org0.382
texanhealthinsurance.org0.382
us.informane.com0.382
start.peacevalleyrecovery.com0.382
quote.netquote.com0.382
chatgpt.com0.382
tres.health0.351
allaboutfinance.org0.351
legal.thomsonreuters.com0.351
globelifeinsurance.com0.351
annuityassociation.com0.351
privatebank.bankofamerica.com0.351
mercuryjets.com0.351
rula.com0.351
l.ottoinsurance.com0.351
lendio.com0.351
schwabworkplaceservices.com0.351
lp.pennfoster.edu0.351
go.paycor.com0.351
try.healthee.com0.351
plannedgiving.edf.org0.191
cms.officeally.com0.191
fidelitylifeinsurance.com0.191
info.rasmussen.edu0.191
178 advertisersAll results shown