Neutral
AI recommendation signal analysis across 115 domains for the Neutral persona in Health Insurance.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Health Insurance report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Neutral across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| kaiserpermanente.org | 59 | - | - | - | +59 |
| humana.com | 65 | 33 | - | - | +54 |
| bluecrossblueshield.com | 53 | - | - | - | +53 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| forbes.com | - | - | 83 | 97 | -60 |
| about.kaiserpermanente.org | - | - | 71 | 94 | -55 |
| freelancersunion.org | - | - | 77 | 88 | -55 |
Fanout: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| kp.org | 82 | 100 | - | - | +73 |
| humana.com | 65 | 33 | - | - | +12 |
| molinahealthcare.com | 29 | 11 | - | - | +1 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| forbes.com | - | - | 83 | 97 | -60 |
| anthem.com | 47 | 22 | 91 | 95 | -56 |
| about.kaiserpermanente.org | - | - | 71 | 94 | -55 |
Google AI Overview: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| youtube.com | - | - | 86 | - | +86 |
| insure.com | - | - | 69 | - | +69 |
| ehealthinsurance.com | 41 | - | 80 | 28 | +57 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| kp.org | 82 | 100 | - | - | -61 |
| aetna.com | 88 | 67 | 34 | 77 | -43 |
| humana.com | 65 | 33 | - | - | -33 |
Organic Google: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| bcbstx.com | - | - | - | 93 | +93 |
| usa.gov | - | - | - | 84 | +84 |
| healthinsurance.org | - | - | 3 | 82 | +81 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| kp.org | 82 | 100 | - | - | -61 |
| humana.com | 65 | 33 | - | - | -33 |
| youtube.com | - | - | 86 | - | -29 |