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Health Insurance

Neutral

Dominant · Search Engine Appearances ρ=0.418

The unsegmented baseline for this industry: a shopper who simply wants trustworthy recommendations for the leading health insurers, with no specialized use case attached. Read this view as the general-intent demand every insurer competes for by default.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
115Domains Tracked
15.0MReddit Posts
30KWikipedia Articles
5.4MOpen Web Matches
Neutral_persona.report
DomainScore
healthcare.gov
201.0
uhc.com
40.2
aetna.com
25.3
cigna.com
19.8
ehealthinsurance.com
18.7
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Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

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Segment Signals

Signal correlations: Neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.41817.5%26Dominant
Avg Search Engine Rank+0.36613.4%26Dominant
SE Outbound Links+0.35412.5%82Dominant
Best Search Engine Rank+0.33611.3%26Dominant
Domain PageRank+0.2697.2%104Strong
PageRank History+0.2576.6%104Strong
Wikipedia Citations+0.2476.1%76Strong
Common Crawl+0.2395.7%96Strong
Harmonic Centrality History+0.2325.4%104Strong
Domain Backlinks+0.2174.7%98Strong
Reddit Comments+0.2164.7%91Strong
Host Harmonic Centrality+0.1963.8%104Confirmed
Homepage Keywords+0.1803.2%70Confirmed
Domain Harmonic Centrality+0.1672.8%104Confirmed
Host PageRank+0.1652.7%104Confirmed
Host Backlinks+0.1492.2%97Confirmed
Reddit Posts+0.1391.9%87Confirmed
Wikidata-0.0060%56Baseline
Domains

Tracked domains

The 115 domains behind the "domains tracked" stat for Neutral: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
healthcare.gov201.01334896
uhc.com40.2744596
aetna.com25.31274396
cigna.com19.81274896
ehealthinsurance.com18.7893396
kaiserpermanente.org16.2874496
anthem.com15.4844096
humana.com13.91093996
unitedhealthcare.com13.5351495
bcbs.com12.2563695
bluecrossblueshield.com8.727595
kp.org8.463296
medicare.gov2.8154996
molinahealthcare.com2.7333296
healthmarkets.com2.4293296
oscar.com2.4232595
kff.org2.0274996
healthinsurance.org1.5153095
ambetterhealth.com1.4232495
policygenius.com1.2203396
unitedhealthgroup.com1.143796
coveredca.com1.083396
healthsherpa.com0.9173495
ehealth.com0.861195
nerdwallet.com0.774997
bluecross.com0.67595
oscarhealth.com0.615094
insurify.com0.442895
highmark.com0.424495
progressive.com0.344196
horizonblue.com0.322795
healthinsurance.com0.332096
zocdoc.com0.384896
einsurance.com0.311595
elevancehealth.com0.222995
centene.com0.272796
verywellhealth.com0.235097
united.com0.244496
unitedhealth.com0.23094
valuepenguin.com0.223696
bluecrossma.com0.282796
molinhealthcare.com0.11093
molinamarketplace.com0.111595
bluecrossmn.com0.132696
insurancecom.com0.11093
bluecrossblueshift.com0.1100
bluecrossaa.com0.1100
hcsc.com0.142095
bluecrossmca.com0.1100
ambetter.org0.15093
bcbsm.com0.113096
myhealthinsurance.com0.11695
forbes.com0.116897
molina.com0.14093
medicaid.gov0.124396
covered.ca0.11094
ibx.com0.112896
healthcare.com0.112096
blueshieldca.com0.113396
bluecrossmncorewell.com0.1100
bluecrossmabank.com0.1100
bluecrossma.org0.112296
cvs.com0.114096
bupa.com0.112696
insure.com0.133195
kaiser.org0.121495
naic.org0.124396
navihealth.com0.111095
myplan.uhc.com0.1100
freelancersunion.org0.113596
bluecrossnc.com0.112895
tricare.mil0.023896
brighthealthcare.com0.021795
moneygeek.com0.013396
obamacare.com0.01094
intend.com0.0100
insurance.com0.013196
stridehealth.com0.012496
selectquote.com0.012096
floridablue.com0.012995
comparehealthplans.com0.01093
bluecrossmnonline.com0.01695
aaa.com0.015197
lendingtree.com0.014597
healthplans.com0.01595
brighthealthplan.com0.021595
wellmark.com0.012095
healthcarebluebook.com0.013295
bluecrossbluecross.com0.0100
lemonade.com0.013596
emma.care0.0100
ostaz.com0.01595
cms.gov0.015596
planndirect.com0.0100
hioscar.com0.013095
apshealth.com0.01694
agilehealthinsurance.com0.01595
coveragetogo.com0.01093
cdc.gov0.016597
mibenefits.com0.01093
mibchealthplans.org0.0100
kxhealth.com0.01092
khealth.com0.012496
healthnet.com0.012695
cloverhealth.com0.012595
mibroker.com0.01095
mayohealthplans.org0.0100
healthline.com0.015897
freedomhealth.com0.011295
emblemhealth.com0.012595
myuhc.com0.012795
mhealth.org0.011495
commonwealthcarealliance.org0.012196
webmd.com0.015897
bcbstx.com0.013196
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.