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Consumer Banking

First Time Homebuyer

Dominant · Host PageRank ρ=0.607

A buyer preparing for their first home purchase who needs the bank before, during, and after the mortgage. They want plain-language guidance on pre-approval, rates, and closing costs, digital document handling and status tracking, and real humans when questions get hard.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
101Domains Tracked
19.3MReddit Posts
29KWikipedia Articles
5.1MOpen Web Matches
First Time Homebuyer_persona.report
DomainScore
chase.com
130.6
bankofamerica.com
106.6
wellsfargo.com
37.1
better.com
31.5
rocketmortgage.com
28.8
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Segment Signals

Signal correlations: First Time Homebuyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Host PageRank+0.60736.9%90Dominant
Reddit Posts+0.58934.6%78Dominant
Host Harmonic Centrality+0.58534.2%90Dominant
Host Backlinks+0.58233.9%82Dominant
Domain PageRank+0.54930.1%90Dominant
Reddit Comments+0.54629.8%80Dominant
PageRank History+0.54329.4%90Dominant
Domain Backlinks+0.53528.7%86Dominant
Common Crawl+0.52127.1%82Dominant
Harmonic Centrality History+0.51626.7%90Dominant
SE Outbound Links+0.50425.4%70Dominant
Domain Harmonic Centrality+0.48923.9%90Dominant
Wikipedia Citations+0.44920.2%66Dominant
Search Engine Appearances+0.42818.3%14Dominant
Homepage Keywords+0.1391.9%60Confirmed
Best Search Engine Rank+0.0930.9%14Emerging
Wikidata-0.0370.1%57Baseline
Avg Search Engine Rank+0.0200%14Baseline
Domains

Tracked domains

The 101 domains behind the "domains tracked" stat for First Time Homebuyer: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
chase.com130.61344597
bankofamerica.com106.61295797
wellsfargo.com37.11224696
better.com31.5702895
rocketmortgage.com28.81053696
ally.com24.91153796
usbank.com14.31104496
pnc.com10.01004096
sofi.com6.6634397
capitalone.com6.6474596
navyfederal.org6.4423396
citizensbank.com3.2503596
truist.com2.1373896
schwab.com1.874496
guaranteedrate.com0.971795
bankrate.com0.865096
betterment.com0.783496
unifyfcu.com0.63895
quickenloans.com0.6113195
nerdwallet.com0.5134997
td.com0.574096
citibank.com0.5144396
chime.com0.523396
discover.com0.5124196
penfed.org0.482696
citi.com0.464596
loandepot.com0.442695
newamericanfunding.com0.442995
welcomehome.ally.com0.4100
fidelity.com0.364596
creditkarma.com0.334396
guildmortgage.com0.323195
zillow.com0.375297
flagstar.com0.262496
mtb.com0.213296
betterthomeloans.com0.2100
betterthemoney.com0.2100
betterthannoteworthy.com0.2100
betterthanbetter.com0.21093
betterrate.com0.21093
betterhelp.com0.214497
nfmlending.com0.111795
bofa.com0.123495
bettercom.com0.13695
nbc.com0.114497
cit.com0.142796
tdbank.com0.142896
pncbank.com0.121695
lendingclub.com0.133796
realtor.com0.135097
newfiber.com0.1200
bettermortgage.com0.1101
newfi.com0.12894
citidirect.com0.112195
lendingtree.com0.134597
reagan.com0.111295
regions.com0.123296
bessemer.com0.01395
loancare.com0.01194
redfin.com0.024696
nbkc.com0.032395
ratesgain.com0.0100
schwabbank.com0.01194
ely.com0.01695
lendersdepot.com0.0100
lakeviewloan.com0.01095
alliantcreditunion.org0.012496
mortgage.rightnowhomes.com0.0100
capfed.com0.011295
pennymacloans.com0.0100
capitolone.com0.01995
crosscountry.com0.012395
credible.com0.012795
ownup.com0.011295
mortgagecalculator.org0.013296
fha.com0.012695
citizensbankonline.com0.011195
bmo.com0.014096
uspstreasury.gov0.0100
mortgage.com0.011195
bmt.com0.011995
trulia.com0.014597
mymortgagecalculator.org0.01894
loans.com0.01594
fico.com0.014196
uwm.com0.011995
progressive.com0.014196
limelite.com0.01195
consumerscu.org0.011696
northwestmortgage.com0.01094
wsfsbank.com0.012195
pentegra.bank0.0100
nwfcu.org0.011795
northpointebank.com0.01093
nationsafe.com0.01093
mortgagebankersassociation.org0.01094
bbva.com0.014096
suntrust.com0.012795
homesearch.com0.01094
fairwayindependentmc.com0.013295
nfmcu.org0.0100
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.