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Auto Insurance

First Time Policy Shopper

Open Web Presence
Dominant · Harmonic Centrality History ρ=0.573

AI recommendation signal analysis across 71 domains for the First Time Policy Shopper persona in Auto Insurance.

Open web data in this report comes from Common Crawl HTML crawls.
Download this report (.xlsx)
71Domains Tracked
First Time Policy Shopper_persona.report
DomainScore
statefarm.com
97.0
forbes.com
92.5
erieinsurance.com
86.6
nationwide.com
86.3
cnbc.com
84.6
Domains rankedn = 25
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects First Time Policy Shopper's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

3.6M
Topic Co-occurrences
38.5M
Topic Phrase Matches
95
Brand Domains Seen
About 943K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses First Time Policy Shopper's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.

DomainBlendedTopic Co-occurrencesTotal Appearances
statefarm.com97.01,473,74912,196,326
forbes.com92.5250,48246,266,864
erieinsurance.com86.6261,5363,202,249
nationwide.com86.3298,1232,117,221
cnbc.com84.663,17118,531,668
jdpower.com83.7143,0402,678,788
finance.yahoo.com82.954,90211,175,233
nerdwallet.com81.860,8965,780,353
bankrate.com81.463,6704,499,513
progressive.com80.3109,911999,402
allstate.com79.392,481880,562
geico.com78.484,785685,624
usnews.com76.421,0233,779,300
arxiv.org76.215,7036,044,384
usaa.com75.647,191604,192
content.naic.org74.637,493591,954
aaa.com74.230,118741,438
libertymutual.com74.038,086448,006
valuepenguin.com73.928,270730,673
thehartford.com72.930,592399,292
travelers.com72.831,627363,578
costco.com72.63,88816,426,556
auto-owners.com71.732,375215,301
farmers.com70.824,626244,953
creditkarma.com69.87,7111,339,688
metlife.com69.715,382354,701
thezebra.com69.415,784298,775
policygenius.com69.315,805286,497
amfam.com69.119,090182,142
wallethub.com69.110,585554,522
nationalgeneral.com69.021,228145,924
insurance.com68.416,670172,062
insurancebusinessmag.com68.211,584311,044
insurify.com68.014,387192,500
pymnts.com67.75,2141,106,827
mercuryinsurance.com67.515,956128,829
moneygeek.com67.511,596233,685
money.com67.37,103520,427
insure.com66.110,864136,194
esurance.com65.412,13383,015
lemonade.com65.07,617167,409
carriermanagement.com64.66,683174,991
amica.com63.73,254447,566
compare.com62.84,836147,017
autoinsurance.org62.47,13958,269
moneytalksnews.com58.11,529157,253
joinroot.com57.83,05438,190
thesimpledollar.com57.81,506140,680
autoinsurance.com57.63,04435,182
uphelp.org57.22,14755,245
cheapinsurance.com57.03,17125,286
cargurus.com56.7993190,139
tmcnet.com56.1983147,949
thegeneral.com55.01,94525,304
clearsurance.com54.81,87025,199
smartfinancial.com54.01,76319,780
careinsurance.com53.71,36927,834
metromile.com52.31,33415,936
autos.yahoo.com52.062257,557
cccis.com51.891625,832
directauto.com51.51,28911,893
acg.aaa.com51.577130,340
americannational.com51.486923,533
trybeem.com51.442190,083
autocarindia.com50.742366,387
pureinsurance.com50.483616,588
freeway.com50.21,0709,539
bestmoney.com49.428874,936
clearcover.com47.86228,908
theinvestorspodcast.com45.312460,096
blakeinsurancegroup.com45.23478,358
root.com44.13744,415
cover.com43.84073,342
gabi.com43.83723,904
general.com41.53221,869
jerry.ai41.32034,107
amerisafe.com40.71624,668
connectbyamfam.com40.42132,546
appwrk.com40.49810,453
sia-partners.com37.33815,383
carpolicyusa.com31.353583
jisem-journal.com30.9109,748
blog.jdpa.com30.0201,909
americanfamily.com27.622574
secure.businesswire.com22.622,732
sigprotection.com22.01868
americanfamilyinsurance.com21.511126
autoowners.com17.9670
prestigeinsurance.com16.4636
finbets.websol.barchart.com14.91200
rootinsurance.com13.8421
liberty.com13.20334
eriebank.com10.70112
progressiveinsurance.com10.6128
rootsinsurance.com8.5041
95 domainsAll results shown