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Auto Insurance

First Time Policy Shopper

Dominant · Harmonic Centrality History ρ=0.573

A first-time buyer early in their career who needs the process explained, not assumed. They want clear definitions of liability, collision, deductibles, and state requirements, a fast transparent quote without upsell pressure, and a price that fits a watched budget while still genuinely protecting them.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
71Domains Tracked
11.1MReddit Posts
18KWikipedia Articles
3.6MOpen Web Matches
First Time Policy Shopper_persona.report
DomainScore
geico.com
145.7
progressive.com
115.2
statefarm.com
44.2
thezebra.com
19.4
allstate.com
18.9
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Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

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Segment Signals

Signal correlations: First Time Policy Shopper

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Harmonic Centrality History+0.57332.8%64Dominant
Domain PageRank+0.56231.5%64Dominant
PageRank History+0.55630.9%64Dominant
Common Crawl+0.55230.4%54Dominant
Domain Harmonic Centrality+0.55230.4%64Dominant
Reddit Comments+0.51726.7%50Dominant
Domain Backlinks+0.50825.8%59Dominant
Host PageRank+0.50725.7%63Dominant
Reddit Posts+0.50725.7%48Dominant
SE Outbound Links+0.50625.6%48Dominant
Host Backlinks+0.46221.3%57Dominant
Host Harmonic Centrality+0.45520.7%63Dominant
Wikipedia Citations+0.41917.6%43Dominant
Best Search Engine Rank+0.41917.6%9Dominant
Avg Search Engine Rank+0.38314.7%9Dominant
Search Engine Appearances+0.2948.7%9Strong
Homepage Keywords+0.0640.4%43Emerging
Wikidata+0.0620.4%31Emerging
Domains

Tracked domains

The 71 domains behind the "domains tracked" stat for First Time Policy Shopper: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
geico.com145.71353796
progressive.com115.21334196
statefarm.com44.21344996
thezebra.com19.4803696
allstate.com18.91294796
libertymutual.com17.61123896
nationwide.com10.71014196
lemonade.com6.9343596
usaa.com6.7633796
travelers.com6.5633996
amica.com5.3472695
policygenius.com4.9273396
nerdwallet.com4.2514997
esurance.com2.9543096
gabi.com2.441195
rootinsurance.com1.711092
root.com1.6122095
farmers.com1.3303696
insurify.com0.9182895
americanfamily.com0.711195
state.farm.com0.7100
erieinsurance.com0.583196
amfam.com0.573996
thegeneral.com0.3122396
insurance.com0.223196
auto-owners.com0.233096
theinsurancecompany.com0.22095
jerry.ai0.251596
connectbyamfam.com0.111695
nationalgeneral.com0.143196
progressiveunsured.com0.1100
progressiveinsurance.com0.11093
metromile.com0.121995
thehartford.com0.123996
usagebasedinsurance.net0.1100
directauto.com0.131895
costco.com0.124397
mercuryinsurance.com0.112896
clearsurance.com0.121895
eriedinsurance.com0.1100
eriebank.com0.1100
autoowners.com0.11293
bankrate.com0.145096
erienational.com0.1200
autowners.com0.1100
clearcover.com0.121995
cover.com0.111395
compare.com0.121795
aaa.com0.115197
metlife.com0.044096
autoinsurance.org0.011895
erinsurance.com0.01095
erierinsurance.com0.01093
erieracing.com0.01093
cheapinsurance.com0.01995
cheaperthandir.com0.01093
valuepenguin.com0.013696
the-zebra.com0.01093
thesimpledollar.com0.013395
careinsurance.com0.012396
amerisafe.com0.011395
americannational.com0.012695
americanfamilyinsurance.com0.01093
libertyim.com0.01093
libertyauto.com0.01093
eriebankers.com0.0100
vetter.com0.01194
rootsinsurance.com0.01093
depagnet.com0.0100
liberty.com0.01895
insure.com0.013195
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.