If you manage an SEO agency, you need research and tracking capacity that fits the clients and staff using it. For agency use, compare campaign capacity, combined tracking usage and staff access. OppAlerts does not charge by staff count, and client campaigns share the tracking allowance.
One client, one campaign
A campaign holds a client's business description, brands, competitors and three personas. Every report then selects results against that definition.
Onboarding is therefore one setup rather than one per tool. The campaign definition is used for that client's tracked prompts, mention monitoring, prospect searches, link gap analysis and content checks.
Archiving a campaign stops collection, keeps history, and frees its slot.
Usage pools across the roster
Tracked prompts and keywords are account-level objects, and the weekly allowance belongs to the account rather than to a campaign.
So a demanding client can be given more collection while a quiet one uses less, without buying capacity per client. An item can also belong to several campaigns at once, so two clients in the same market can share a tracked prompt collected once.
The arithmetic for a roster
One credit is one item, on one provider, on one day.
Ten clients, each with 60 prompts across three providers and 100 keywords across two engines, twice a week:
- Per client: (60 × 3 × 2) + (100 × 2 × 2) = 760 credits a week.
- Ten clients: 7,600 a week.
Move the same roster to five days a week and it becomes 19,000, for data most client reports would not use.
Frequency rather than client count is what exhausts an allowance. A workable arrangement is most clients weekly, with the two or three where work is live checked more often. The pooled allowance supports that directly.
Staff access
Not sold by the seat, so headcount does not change the price. Several tools in this category charge $40 to $80 a month per additional user, which for a six-person team exceeds most other differences and is worth putting into any comparison.
Access limits
There is no separate client login and a staff member cannot be restricted to particular campaigns. The workspace role is the access boundary; campaigns organize clients but do not isolate permissions.
If your client contracts require client-facing access or per-campaign user restrictions, this access model will not meet that requirement.
What you keep for clients
A site auditor, since there is none here. A keyword research tool if you work at depth. An outreach platform if you send at volume.
What this replaces is more often the row of separate research subscriptions: a prospecting tool, a contact database, a monitoring subscription and an AI visibility tracker, each configured per client.
Reporting to clients
Separate observation from work. Report what changed, report what you did, and be explicit about which connections are traceable and which are not.
Two things not to report as performance: discovered-link counts, which reflect collection activity as much as your work, and short tracking series, since answers vary between runs.
Before choosing capacity, calculate the client roster’s tracking schedule. Include the other tools the team needs so the plan accounts for the full delivery workload.
See the capacity arithmetic, preparing a review, or how competitors handle client separation.