If you build links, you need relevant candidates, a reason to approach each publisher and a suitable contact route. OppAlerts finds link opportunities and helps you judge them. It sends nothing, so your outreach platform stays where it is.
Competitor backlinks, and everything they missed
From competitor backlinks. Enter your site and your competitors' sites. You get the sites linking to them and not to you, which is proven willingness to link in your subject area.
By opportunity type. Search the prospect index for the placement you want: guest contribution pages, resource lists, expert roundups, podcasts, industry directories, award programs, speaking submissions.
The second one exists because the first has a hard limit built into it. A gap report only finds placements your competitors already took. If nobody in your market has been on a relevant podcast, no gap analysis will ever put one in front of you.
Opportunity search also runs on meaning as well as keywords, so a resource page about your subject that never uses your words still comes back.
Qualification is where the results come from
Most link building fails here, not at outreach. Run these in order. Each one costs less than the one after it.
- Fit. Do you have something specific to say about this page's subject? Being in the same industry is not enough.
- Mechanism. Does the page accept anything at all? A submissions page, a suggest-a-resource link, contributor guidelines. Without one you are asking for a favor.
- Requirements. Membership, fees, credentials, submission windows. A directory listing three competitors is usually telling you all three paid to join.
- Direction. Month-by-month link history tells you whether a site is rising, holding or sinking. Two years of decline is rarely worth the effort even when today's numbers look fine.
- Route. The contact details the site publishes, usually a submissions page and not a person.
Most prospects die at step two or three. Fifteen qualified sites you will actually work beat four hundred you will feel guilty about.
Prospects to work first
Both of these beat anything a cold search produces.
Pages that name you and do not link. The publisher already decided to name you. The email is mechanical, not a pitch, and it takes three minutes.
Links pointing at a dead URL or an old domain. You are doing them a favor, not asking for one. Easiest ask in link building and almost nobody works it.
What the reports will not tell you
Why a page links to your competitors. Three of them together almost always means a condition all three met, and finding it is the difference between a prospect list and a plan. The report hands you the gap. The page has the reason.
Whether a link is there today. Stored data shows the page as collected, so open it before you tell anybody they have not linked to you.
What you still buy separately
A sender, for sequences, follow-ups and reply tracking. An email verification service, because contact details here are as published and nothing tests whether they still work. A media database, if you pitch journalists by beat.
Do the qualification here first. That way your contact lookups and campaign slots get spent on sites you have already checked.
Before preparing outreach, complete the page qualification so every retained request has a specific destination and reader benefit.
See the qualification detail, ordering the remaining prospects, or how this pairs with an outreach platform.