If you research PR contributions, you need outlets whose audiences and participation requirements fit what you can offer. Digital PR splits into two jobs: pitching journalists, and earning placements that involve no journalist at all. This product serves the second.
There is no journalist database here. No reporter profiles, no beats, no publication rosters, no curated editorial contacts. If your work is pitching a named writer at a title, you need a media database and this does not substitute for one.
The placements that need no journalist
A meaningful share of earned coverage comes from routes the publication already provides, and those are searchable by type:
- Expert roundups collecting comments from practitioners.
- Award programs, which are submissions against stated criteria and a deadline.
- Podcast guest opportunities, where shows say what they want from a guest.
- Publications accepting opinion pieces, with stated requirements.
- Speaking submissions for conferences and events.
- Industry directories and association listings.
- Resource pages that accept suggestions.
These have better odds than a cold pitch, because the publication has already said it accepts them, and the requirements tell you exactly what to send.
Qualifying a publication
Four checks, fastest first.
Does it cover your subject regularly? Searching its coverage by meaning rather than keyword answers this better, because a publication may discuss your subject in vocabulary you would not have searched for.
Does it name vendors? Some avoid it as policy, and a pitch fails regardless of quality. Two articles tell you.
Is it maintained? Check when it last published and whether bylines belong to people still there. Month-by-month link history adds the trend a current figure hides.
What does it ask for? Word counts, exclusivity, formats, submission windows. Read them and answer honestly whether you can meet them.
The two strongest starting points
Before any cold approach, work these.
Publications already mentioning you without linking. They have decided you are worth naming. The request is small and succeeds often.
Publications covering your competitors. They demonstrably cover your subject and name vendors, which is most of the qualification done. Where several competitors share a page, find the condition they all met.
Find the publication's contact instructions
Site Info returns the contact routes a website publishes: contact pages, submissions forms, editorial addresses, phone numbers, social profiles.
Read what the site publishes before searching for an individual. A publication that states a submissions process has told you where to write and what to send, and reaching past it can read as having ignored the instructions.
These details are as published and are not verified for deliverability. Where a named person is required, that is a verification service's job.
Building the reason to pitch
Qualification tells you who. It does not give you something to say.
Publications worth appearing in take contributions carrying something the writer could not produce: original data, a position argued from experience, a specific technical explanation, or a story about work done.
Searching current coverage for the questions being raised repeatedly is a reasonable way to find that. A question your market keeps asking, answered by someone who has done the work, is a pitch. A general offer to write about your subject area is not.
Before preparing a contribution, record the outlet’s need, your supporting evidence and the stated submission route.
See how this compares with media databases, evaluating publications, or what Site Info returns.