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Start with your campaign.
Describe the business in a few sentences. Add three buyer personas, your brands, and your competitors. Turn on the opportunity types you want.
Account managers set this up once per campaign.
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Research runs behind the scenes.
When you finalize the campaign, OppAlerts researches it: what AI answers say across many models, which sites those answers name, the top keywords and search results, and the competitors and alternatives buyers see.
That research shapes everything that follows.
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It starts with the news.
A mention of your brand on another site has real value now, with or without a link. OppAlerts reads 100,000+ news sites to find them.
PR watches this stream.
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Blogs write about coffee every day.
OppAlerts reads 20M RSS feeds. Blog posts go into the same index as the news.
Content marketing finds the posts that fit.
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Podcasts name brands too.
4M+ podcast feeds go in next. With news and blogs, that is over 10 million new items a month.
PR and partnerships pitch the shows that fit.
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Some sites could name you next.
Each month OppAlerts checks over 1 billion pages and adds about 20 million new link prospects. The prospect index now holds 36,736,166 pages.
Link builders work from this list.
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The index sorts it into bins.
Four bins are always on: brand mentions, unlinked mentions, competitor mentions, and link gaps.
An unlinked mention names you with no link. A link gap is a site that links to a competitor and not to you. Everything found lands in your campaign.
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You choose the other bins.
Pick from 79 opportunity types and 18 content types: guest posts, sponsorships, conferences, podcast guests, awards, directories, expert roundups, industry reports, and more. Each type you turn on is a search that runs constantly, over the news and the open web.
Then set how close a result must be to your industry. Relevance uses 25,622 categories in 11 taxonomies.
Try it: click a type in the diagram.
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The whole team works from one campaign.
To get named in AI answers, PR, brand and reputation, link building, SEO, and content marketing must work together. Each role takes the bins it needs.
Every morning, one email lists what was found. Open it, review, and reach out. The research is done.
Copywriters compare a draft with the meaning of a subject and see what to cover.
OppAlerts also tracks prompts in ChatGPT, Gemini, and Google AI Mode, and keywords in Google and Bing.
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Ask it from your own tools.
OppAlerts has an MCP server and a read API. Connect Claude Code, Claude, ChatGPT, Cursor, or your own code, and ask the campaign questions: unlinked brand mentions from the last 7 days, link gap pages with a PageRank of 40 or more, pages about your subject with a similarity of 70 or more.
The same searches as the application, with the same filters: days, PageRank, similarity, opportunity type, and content type. Build the daily report you want, in the format you want.