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It starts with the news.
A mention of your brand on another site has real value now, with or without a link. OppAlerts reads 100,000+ news sites to find them.
PR watches this stream.
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Blogs write about coffee every day.
OppAlerts reads 20M RSS feeds. Blog posts go into the same index as the news.
Content marketing finds the posts that fit.
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Podcasts name brands too.
4M+ podcast feeds go in next. With news and blogs, that is 250,000+ new items every day.
PR and partnerships pitch the shows that fit.
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Some sites could name you next.
Each day OppAlerts checks 50M+ pages and finds 500,000+ new link prospects. On September 25, 2026 the prospect index held 36,736,166 pages.
Link builders work from this list.
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The index sorts it into bins.
Four bins are always on: brand mentions, unlinked mentions, competitor mentions, and link gaps.
An unlinked mention names you with no link. A link gap is a site that links to a competitor and not to you.
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You choose the other bins.
Pick from 79 opportunity types in 15 groups, for example guest posts, sponsored links, podcasts, and awards.
Then set how close a result must be to your industry. Relevance uses 25,622 categories in 11 taxonomies.
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The whole team works from one campaign.
To get named in AI answers, PR, brand and reputation, link building, SEO, and content marketing must work together. Each role takes the bins it needs.
Copywriters compare a draft with the meaning of a subject and see what to cover.
OppAlerts also tracks prompts in ChatGPT, Gemini, and Google AI Mode, and keywords in Google and Bing.