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Industry Report

Tax Prep Services for Consumers

Bing Search Advertisers
Dominant · SE Outbound Links ρ=0.409

AI recommendation signal analysis across 1,448 domains and 11 buyer personas in Tax Prep Services for Consumers, led by turbotax.intuit.com as the most LLM-recommended domain.

Download this report (.xlsx)
1,448Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
1800accountant.com
348.7
quickbooks.intuit.com
191.3
irsfreshstart.org
166.3
sigmataxpro.com
115.4
accountants.intuit.com
112.4
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Tax Prep Services for Consumers queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
1800accountant.com348.73664
quickbooks.intuit.com191.33239
irsfreshstart.org166.31461
sigmataxpro.com115.41201
accountants.intuit.com112.38151
freetaxusa.com105.79257
supermoney.com87.3292
e-file.com73.19142
olt.com72.92195
forbes.com72.43143
hrblock.com63.59194
fidelity.com61.3864
bestmoney.com54.58126
howtochangeguide.com44.0044
xero.com43.71140
taxact.com41.21172
sovos.com36.3542
guardiantax.com35.0035
trustedtaxrelief.org33.0033
netcredit.com30.0030
bing.com29.84173
justanswer.com28.13108
start.experttaxreviews.com27.9537
wolterskluwer.com25.7062
awlp.wymancpa.com21.6229
app.optimataxrelief.com21.2825
tax-tiger.com21.0021
fisherinvestments.com18.9857
tax.thomsonreuters.com15.8143
get.goodaccountants.com13.0013
pastyeartax.com11.0767
signifyd.com11.0011
yelp.com10.7112
bestegg.com10.6130
wattercpa.com10.2529
positiveinsights.outgrow.us9.4529
freshbooks.com9.4344
edelmanfinancialengines.com8.5415
nitrogenwealth.com7.8933
uslegalforms.com7.7040
top10taxreliefservices.com7.6618
energybillcruncher.com6.5434
avepoint.com6.006
tax.nfscorp.org5.9731
toptaxreliefservices.com5.4518
gusto.com5.2418
ml.com5.005
top5best.com5.005
taxnotes.com5.0040
financehq.com5.005
taxreliefcenter.org4.9516
pilot.com4.7920
forvismazars.us4.6224
eidebailly.com4.5517
juno.tax4.4534
simplifiedcpas.com4.004
everythingseniors.org3.8911
97tax.com3.2812
kmaaccountingandtaxservices.com3.0816
taxbandits.com3.003
aarp.org3.0024
tipalti.com3.003
roberthalltaxes.com2.8823
practicaltaxsolutions.com2.2518
relief.2020taxresolution.com2.1211
upstart.com2.1211
klasing-associates.com2.0016
dimovtax.com2.0016
institutional.fidelity.com2.002
sofi.com2.002
thenokbox.com2.002
lidoadvisors.com1.837
electscorp.com1.7514
freelancer.com1.739
consumervoice.org1.539
universalaccounting.com1.408
capitalgroup.com1.3811
priortax.com1.3811
uprova.com1.3811
adp.com1.2510
larsontaxrelief.com1.147
annuityassociation.com1.063
paycom.com1.001
10bestpayrollservices.com1.001
pickhealthinsurance.com1.001
freekit.birchgold.com1.001
taylormorrison.com1.001
house.homeslyst.com0.965
datasnipper.com0.947
compare.financialadvisor.net0.774
taxexpertnow.com0.756
usmoneyreserve.com0.712
itrustcapital.com0.712
privatebank.bankofamerica.com0.712
chase.com0.712
ustaxrelief.org0.634
help.taxsights.com0.635
am5.com0.583
schwab.com0.583
waveapps.com0.583
bing.taxreliefhelpers.com0.574
osbornerincon.com0.504
reviewed.app0.382
ipx1031.com0.382
phoenixenergy.com0.382
withum.com0.383
thrivent.com0.383
filereinstate.com0.383
rippling.com0.351
us.etrade.com0.351
fiduciary.comparisonadviser.com0.351
obamacare-application.org0.351
cwnp.com0.351
homes.com0.351
invesco.com0.252
corient.com0.252
zoho.com0.191
affordablehealthplans.com0.191
pennymac.com0.191
bobbennie.com0.191
healthinsurance.comparisonadviser.com0.131
launchpad.rocketmortgage.com0.131
122 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
1800accountant.com321.59510
quickbooks.intuit.com197.74232
irsfreshstart.org156.67353
e-file.com147.95252
accountants.intuit.com128.78175
xero.com111.53197
sigmataxpro.com110.85159
supermoney.com87.0087
freetaxusa.com80.71156
hrblock.com80.05208
howtochangeguide.com77.0077
olt.com73.27140
justanswer.com65.40172
forbes.com63.7899
fidelity.com61.0061
help.taxsights.com60.5467
taxact.com52.26113
bestmoney.com36.6172
trustedtaxrelief.org33.0033
sovos.com31.1948
bestegg.com30.0030
wolterskluwer.com28.9665
taxexpertnow.com28.11100
claritytaxgroup.com24.5653
start.experttaxreviews.com23.4126
app.optimataxrelief.com22.9025
awlp.wymancpa.com21.1225
tax-tiger.com21.0021
vanguardcharitable.org16.9748
top10taxreliefservices.com16.7118
taxnotes.com15.5644
dimovtax.com13.9269
wattercpa.com13.7939
get.goodaccountants.com13.0013
tax.thomsonreuters.com12.1216
edelmanfinancialengines.com11.7715
osbornerincon.com11.0011
signifyd.com11.0011
fisherinvestments.com10.7730
yelp.com10.7112
netcredit.com10.6130
amazon.com10.1911
nitrogenwealth.com9.5833
freshbooks.com8.8546
edwardjones.com8.4744
positiveinsights.outgrow.us8.3926
ml.com8.3620
uslegalforms.com8.008
eidebailly.com7.6824
brittonaccounting.com7.007
gusto.com6.3618
freelancer.com6.3533
allaboutfinance.org6.3533
taxreliefcenter.org5.8818
moneylion.com5.7730
bestproductsreviews.com5.005
toptaxreliefservices.com4.9514
forvismazars.us4.6224
topidentityprotection.com4.004
hwcpa.com3.8911
capitalgroup.com3.8911
uprova.com3.8911
electscorp.com3.8520
pilot.com3.5410
pastyeartax.com3.5410
taxbandits.com3.003
avepoint.com2.126
upstart.com2.1211
compare.gethealthcoverage.org2.002
institutional.fidelity.com2.002
sofi.com2.002
thenokbox.com2.002
house.homeslyst.com1.775
financehq.com1.775
juno.tax1.739
simplifiedcpas.com1.414
identityprotectionreview.com1.414
universalaccounting.com1.156
97tax.com1.156
annuityassociation.com1.063
lidoadvisors.com1.063
tipalti.com1.063
datasnipper.com1.001
paycom.com1.001
10bestpayrollservices.com1.001
pickhealthinsurance.com1.001
freekit.birchgold.com1.001
taylormorrison.com1.001
accountoffers.wellsfargo.com1.001
larsontaxrelief.com0.774
tax.nfscorp.org0.774
ipx1031.com0.712
livelyme.com0.712
usmoneyreserve.com0.712
itrustcapital.com0.712
privatebank.bankofamerica.com0.712
chase.com0.712
withum.com0.583
thrivent.com0.583
waveapps.com0.583
thumbtack.com0.382
ustaxrelief.org0.382
rippling.com0.351
us.etrade.com0.351
fiduciary.comparisonadviser.com0.351
obamacare-application.org0.351
cwnp.com0.351
guardiantax.com0.351
launchpad.rocketmortgage.com0.351
rocketlawyer.com0.351
top5best.com0.191
top5payrollservices.com0.191
go.meliopayments.com0.191
bobbennie.com0.191
go2bank.com0.191
115 advertisersAll results shown