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Tax Prep Services for Consumers

Neutral

Dominant · Best Search Engine Rank ρ=0.586

The unsegmented baseline for this industry: a filer who simply wants trustworthy recommendations for the leading consumer tax prep services, with no specialized use case attached. Read this view as the general-intent demand every provider competes for by default.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
124Domains Tracked
13.7MReddit Posts
18KWikipedia Articles
2.8MOpen Web Matches
Neutral_persona.report
DomainScore
turbotax.intuit.com
156.6
hrblock.com
74.5
turbotax.com
36.0
taxact.com
34.6
freetaxusa.com
31.6
You are viewing the free preview of the Tax Prep Services for Consumers report

Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

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Segment Signals

Signal correlations: Neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Best Search Engine Rank+0.58634.3%14Dominant
Avg Search Engine Rank+0.52027%14Dominant
Search Engine Appearances+0.51326.4%14Dominant
SE Outbound Links+0.50925.9%65Dominant
Reddit Posts+0.50725.7%71Dominant
Reddit Comments+0.50125.1%77Dominant
Wikidata+0.46021.1%31Dominant
Common Crawl+0.45821%78Dominant
Wikipedia Citations+0.37714.2%53Dominant
Domain Backlinks+0.3129.7%91Dominant
Domain PageRank+0.2827.9%101Strong
Host Harmonic Centrality+0.2787.7%104Strong
Host Backlinks+0.2586.6%82Strong
Host PageRank+0.2486.2%104Strong
PageRank History+0.2405.8%105Strong
Domain Harmonic Centrality+0.2104.4%101Strong
Homepage Keywords+0.1793.2%52Confirmed
Harmonic Centrality History+0.1662.8%105Confirmed
Domains

Tracked domains

The 124 domains behind the "domains tracked" stat for Neutral: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
turbotax.intuit.com156.69500
hrblock.com74.51323996
turbotax.com36.0402195
taxact.com34.61312996
freetaxusa.com31.61072395
taxslayer.com20.61312895
jacksonhewitt.com10.0882495
cash.app8.5534797
libertytax.com5.3802196
olt.com4.9672195
irs.gov4.3296097
1040.com3.2462595
creditkarma.com2.6394396
efile.com2.3412295
intuit.com2.075797
eztaxreturn.com1.3121895
taxhawk.com1.1161795
cashapp.com0.9141596
quickbooks.com0.943196
freeagent.com0.613496
jackson-hewitt.com0.51000
e-file.com0.5161695
liberty.tax0.5400
liberty-tax.com0.48095
taxfyle.com0.351995
liberty1040.com0.3300
ey.com0.345597
freefilefillableforms.com0.3101995
drakesoftware.com0.322495
bench.co0.333496
avalara.com0.344397
h-r-block.com0.31093
freetax.com0.26194
taxjar.com0.234397
quickbooks.intuit.com0.2200
blockadvisors.com0.212095
ez1040.com0.2300
freetaxassist.com0.2100
credit.karma.com0.2100
onlinetaxes.com0.24095
cashapptaxes.com0.26493
pwc.com0.225897
ez2290.com0.111495
taxlayer.com0.1100
1031exchange.com0.11795
2nd-story.com0.14094
freefile.intuit.com0.1200
guru.com0.113696
deloitte.com0.116097
freefile.irs.gov0.1200
cpaselect.com0.11094
cashappaxes.com0.1400
taxes.gov0.11093
kpmg.com0.115697
expatfile.tax0.11995
onetax.com0.14095
jh.com0.11294
cpamatched.com0.1100
communitytax.com0.122795
cashtax.com0.11093
justanswer.com0.113196
jacksontax.com0.11093
cashapp.tax0.11092
ramseysmarttax.com0.01894
uxpress.com0.01095
ramseysolutions.com0.014096
wealthfront.com0.013796
jacksonfhewitt.com0.0100
corpnet.com0.012895
freefile.doj.gov0.0100
freeefile.com0.01095
2nd-story.software0.0100
fileyourtaxes.com0.012095
upwork.com0.015297
freefile.com0.01093
onlineturbo.com0.01095
ez.tax0.01095
ez-tax.com0.0100
e-smarttax.com0.01093
2nd-story-software.com0.0100
legalzoom.com0.014196
cashapp.intuit.com0.0100
onetaxsolution.com0.0100
wiser.taxnetwork.com0.0100
ezactnow.com0.0100
ezacctax.com0.0100
ezaccesinc.com0.0100
oltpro.com0.011895
andersonadvisors.com0.012795
accounting.com0.012795
onlinedividend.com0.01095
oneduce.com0.0100
colbertonsales.com0.0100
efilemytaxes.com0.02095
taxbrain.com0.01395
taxback.com0.011795
freetaxprep.com0.01093
boothandco.com0.01094
express1040.com0.011295
easytax.com0.01093
simplyaccounting.com0.01695
owntax.com0.01093
ontax.com0.01094
fidelity.com0.014596
blk.com0.01094
xero.com0.014897
taxfyi.com0.01095
onediscount.com0.01093
streetside.com0.01095
filetaxes.com0.01295
etax.com0.01594
drake.com0.01095
rocketmoney.com0.013096
journalofaccounting.com0.01093
completetax.com0.01795
blockadvisor.com0.01093
gocardless.com0.014396
everlance.com0.013296
blr.com0.014696
taxbuddy.com0.011696
ozaccounting.com0.0100
journalofaccountancy.com0.013596
brighttax.com0.011895
accountingpro.com0.01092
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.