Neutral
AI recommendation signal analysis across 132 domains for the Neutral persona in Skincare Brands.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Skincare Brands report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Neutral across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| skinceuticals.com | 81 | 0 | - | - | +81 |
| drunkelephant.com | 76 | - | - | - | +76 |
| paulaschoice.com | 91 | 78 | - | - | +65 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| reddit.com | - | - | 100 | 99 | -66 |
| us.babor.com | - | - | 98 | 86 | -61 |
| youtube.com | - | - | 87 | 89 | -59 |
Fanout: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| paulaschoice.com | 91 | 78 | - | - | +48 |
| vanicream.com | 24 | 56 | - | - | +48 |
| cerave.com | 100 | 89 | 11 | 32 | +41 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| ulta.com | 38 | - | 94 | 100 | -77 |
| dermstore.com | 67 | - | 67 | 97 | -77 |
| sephora.com | 43 | - | 80 | 98 | -74 |
Google AI Overview: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| drzenovia.com | - | - | 91 | 65 | +70 |
| us.babor.com | - | - | 98 | 86 | +69 |
| reddit.com | - | - | 100 | 99 | +67 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| cerave.com | 100 | 89 | 11 | 32 | -63 |
| paulaschoice.com | 91 | 78 | - | - | -56 |
| theordinary.com | 86 | 67 | - | - | -51 |
Organic Google: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| tastingpage.com | - | - | - | 94 | +94 |
| whowhatwear.com | - | - | - | 93 | +93 |
| shoprescuespa.com | - | - | - | 92 | +92 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| paulaschoice.com | 91 | 78 | - | - | -56 |
| theordinary.com | 86 | 67 | - | - | -51 |
| neutrogena.com | 71 | 33 | - | - | -35 |