willful.co
Link authority for willful.co (registrable domain: willful.co) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure willful.co as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname willful.co. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What willful.co presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://willful.co.
| Title | Canadian Online Wills Made Easy | Willful |
|---|---|
| Description | The smartest and easiest way to create your legal will and power of attorney online in Canada. Safe and secure. No lawyer required and free lifetime updates! |
| OG Title | Canadian Online Wills Made Easy | Willful |
| OG Description | The smartest and easiest way to create your legal will and power of attorney online in Canada. Safe and secure. No lawyer required and free lifetime updates! |
| Twitter Title | Canadian Online Wills Made Easy | Willful |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| willful (business) | |
| willfulwills | |
| WillfulWills | |
| Youtube | UClQJUwFs8Or1BmLRJoQj1KQ (channel) |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebSite, LegalService, FAQPage.
JSON-LD block (5,820 bytes)
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "WebSite",
"name": "Willful",
"url": "https://www.willful.co/"
},
{
"@type": "LegalService",
"@id": "https://www.willful.co/#organization",
"name": "Willful",
"alternateName": "Willful Wills",
"legalName": "Final Blueprint Inc.",
"foundingDate": "2017-10-25",
"logo": "https://cdn.prod.website-files.com/5e9e13b793cb7451bcaea9df/60450aa237463b28cc0054af_willful-wordmark-blue.svg",
"image": "https://cdn.prod.website-files.com/5e9e13b793cb7451bcaea9df/604969f2c724783377e0cf5a_willful-opengraph.png",
"telephone": "888-213-0516",
"email": "support@willful.co",
"priceRange": "$129 - $349",
"description": "Willful makes it easy for Canadians to create legally-binding will and power of attorney documents online. Available in all 10 provinces.",
"address": {
"@type": "PostalAddress",
"streetAddress": "488 Wellington St W #204",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M5V 1E9",
"addressCountry": "CA"
},
"sameAs": [
"https://ca.trustpilot.com/review/willful.co",
"https://www.bbb.org/ca/on/toronto/profile/legal-information-services/willful-0107-1382153",
"https://www.facebook.com/willfulwills/",
"https://twitter.com/willfulwills",
"https://www.instagram.com/willfulwills/",
"https://www.linkedin.com/company/willful/"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"worstRating": "1",
"reviewCount": "512"
}
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are online wills legal in Canada?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. An online will made with a platform like Willful is legal in Canada. However, there are some steps that need to be taken in order for it to meet the criteria for a legal will in Canada. Each Willful will comes with detailed instructions for signing and witnessing so you can feel confident that you have a legally-valid will."
}
},
{
"@type": "Question",
"name": "What happens if I die without a will?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A person who dies without a will is called an intestate, and most people don’t know what happens if you die without one. It’s a common myth that the government can claim your money and assets, but it’s not true. They do have the ability to have a say in how your assets or estate gets divided between family members. Creating a will also means you can control how your assets are distributed to beneficiaries over time, instead of children receiving a lump sum when they turn 18."
}
},
{
"@type": "Question",
"name": "Do I need a lawyer to draft my will?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You don’t need a lawyer to draft your will. In Canada, as long as the will is in writing, signed by you and two adult witnesses who are present at the same time, it’s legally valid. The signed original should be stored safely where your executor or family can access it. However, if your estate is complex, consulting a lawyer may be a good idea."
}
},
{
"@type": "Question",
"name": "Why can't I sign and store my will online?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While most Canadian provinces require wills to be printed, signed, and stored as hard copies, British Columbia does allow for wills to be signed and stored electronically. We’re working to expand this option across Canada, but for now, customers in other provinces need to follow the traditional process to ensure their will is legally binding."
}
},
{
"@type": "Question",
"name": "How do power of attorney documents differ from last wills?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Power of attorney documents govern your personal, medical, legal, and financial life *before* you pass away. In contrast, your Last will and testament only takes effect *after* you die. Willful Power of attorney documents are intended to be used in a personal accident or medical emergency on your behalf. In a legal sense, their powers 'endure' beyond your mental incapacity."
}
},
{
"@type": "Question",
"name": "If I have a complex estate, can I still use Willful?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Willful is designed for most Canadian adults. However, since everyone's situation is different, we have compiled an exhaustive list of what is possible within the platform. Check our capabilities and features page to make sure your specific needs are accommodated."
}
},
{
"@type": "Question",
"name": "What provinces is Willful available in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Creating a legal will involves abiding with provincial and territorial laws. We are working with our team of estate lawyers to expand across Canada. Right now our wills are available to residents of all Canadian provinces, including Ontario, Alberta, B.C., Manitoba, New Brunswick, Newfoundland, PEI, Nova Scotia and Saskatchewan. We are also available to residents of Quebec."
}
}
]
}
]
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for willful.co and domain-level for willful.co with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to willful.co (including its subdomains), ranked by the linker's PageRank. The table shows the top 313; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to willful.co specifically, ranked by the linker's PageRank. The table shows the top 75; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.