wallet.apple.com
Link authority for wallet.apple.com (registrable domain: apple.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure apple.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname wallet.apple.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What wallet.apple.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://wallet.apple.com.
| Title | Apple Pay - Apple |
|---|---|
| Description | Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private. |
| OG Title | Apple Pay |
| OG Description | Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private. |
| OG Site Name | Apple |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Appledeveloper | Apple-Pay-Mark.zip |
|---|
| Contact pages | https://wallet.apple.com/contact/ |
|---|---|
| Phones | 1-800-692-7753 |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Organization, FAQPage.
JSON-LD block (1,171 bytes)
{
"@context": "http://schema.org",
"@id": "https://www.apple.com/#organization",
"@type": "Organization",
"name": "Apple",
"url": "https://www.apple.com/",
"logo": "https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png?202606161406",
"subOrganization": {
"@type": "Organization",
"name": "Apple Support",
"url": "https://support.apple.com",
"@id": "https://support.apple.com/#organization"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-692-7753",
"contactType": "sales",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "+1-800-275-2273",
"contactType": "technical support",
"areaServed": "US",
"availableLanguage": ["EN", "ES"]
},
{
"@type": "ContactPoint",
"telephone": "+1-800-275-2273",
"contactType": "customer support",
"areaServed": "US",
"availableLanguage": ["EN", "ES"]
}
],
"sameAs": [
"http://www.wikidata.org/entity/Q312",
"https://www.youtube.com/user/Apple",
"https://www.linkedin.com/company/apple",
"https://www.facebook.com/Apple",
"https://www.twitter.com/Apple"
]
}
JSON-LD block (8,199 bytes)
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How do I use Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can use Apple Pay to make purchases in stores, on websites, and in apps. It’s widely accepted, simple, safe, secure, and private. <a href=https://support.apple.com/en-us/HT201239?cid=general-applepay-marcom-08152025#stores>Learn how to use Apple Pay in stores</a> <a href=/105/media/us/apple-pay/2024/cbf8cd51-8246-4f20-aa25-2f5dc2f6606b/films/with-safari-on-mac/apple-pay-with-safari-on-mac-tpl-us-2024_16x9.m3u8>How to pay with Safari on Mac</a> <a href=/105/media/us/apple-pay/2023/7912dfe1-442f-4019-8a54-34d9d8fc50bc/overview/films/how-to-pay-instore-with-iphone/apple-pay-how-to-pay-instore-with-iphone-tpl-us-2023_16x9.m3u8>How to pay in store with iPhone</a> <a href=https://support.apple.com/en-us/HT201239?cid=general-applepay-marcom-08152025#safari>Learn how to use Apple Pay on websites</a> <a href=https://support.apple.com/en-us/HT201239?cid=general-applepay-marcom-08152025#inapp>Learn how to use Apple Pay in apps</a> <a href=https://support.apple.com/120477?cid=mc-ols-applepay-article_120477-mcpay-08022024>Learn how to pay in installments</a> <a href=https://support.apple.com/120479?cid=mc-ols-applepay-article_120479-mcpay-08022024>Learn how to pay with rewards</a>"
}
},
{
"@type": "Question",
"name": "How secure is Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Apple Pay is safer than using a physical credit, debit, or prepaid card. Face ID, Touch ID, or your passcode is required for purchases on your iPhone, Apple Watch, Mac, or iPad. Your identity isn’t shared with merchants, and they don’t see your actual card number. And your card numbers are never stored on Apple servers. When you pay in stores, neither Apple nor your device will send your actual card number to merchants. When you pay online in Safari or in apps, the merchant will only receive information you authorize to fulfill your order — such as your name, email address, and billing and shipping addresses. When you pay with a debit or credit card, Apple doesn’t keep transaction information that can be tied back to you. And when you use Apple Cash, information is stored only for troubleshooting, fraud prevention, and regulatory purposes. <a href=https://support.apple.com/en-us/HT203027?cid=general-applepay-marcom-08152025>Learn more about Apple Pay security and privacy</a>"
}
},
{
"@type": "Question",
"name": "How do I set up Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Adding a credit or debit card is as easy as opening the Wallet app, tapping the plus symbol, and tapping the back of your iPhone with an eligible card. Or add a card manually — open the Wallet app, tap the plus symbol, and follow the steps onscreen. You’ll have to verify your information with your bank or card issuer. If you have a paired Apple Watch, you’ll also have the option to add the card to your watch. If you upgrade your iPhone, you can transfer your cards to the new device in one easy step. If you’d like to add a credit, debit, or prepaid card directly to Apple Watch, Mac, iPad, or Apple Vision Pro, you can visit Apple Support to learn more about how to <a href=https://support.apple.com/en-us/HT204506?cid=mc-ols-applepay-article_ht204506-marcom-08232024>add your card to other Apple devices</a>. <a href=https://wallet.apple.com/setup/manualEntry/?cid=ppy-200-10000296>Add a card</a>"
}
},
{
"@type": "Question",
"name": "Which banks support Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Apple Pay works with major credit and debit cards from banks around the world, with more added all the time. You can see all the banks that support Apple Pay <a href=https://support.apple.com/en-us/HT204916?cid=general-applepay-marcom-08152025>here</a>. If your card does not yet support Apple Pay, contact your bank for more information. See participating banks and cards that support installments <a href=https://support.apple.com/ht204916?cid=mc-ols-applepay-article_ht204916-marcom-08292024#paylater>here</a>. See participating banks and cards that support rewards <a href=https://support.apple.com/ht204916?cid=mc-ols-applepay-article_ht204916-marcom-08292024#rewards>here</a>."
}
},
{
"@type": "Question",
"name": "Can I check my card balance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Connect your eligible card account to its associated card you use with Apple Pay to securely view your card balance right in Wallet. To connect an account, open Wallet, select your card, tap the more button, and select Card Details. Then tap Get Account Balance & Activity and follow the steps onscreen."
}
},
{
"@type": "Question",
"name": "Does it cost extra to use Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Apple does not charge any fees when you pay with Apple Pay — in stores, online, or in apps."
}
},
{
"@type": "Question",
"name": "Can I use Apple Pay abroad?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Apple Pay works in countries and regions that support contactless payments. Confirm with your bank, and ask about any fees they may charge for overseas usage."
}
},
{
"@type": "Question",
"name": "How can my business accept Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If your business already accepts credit and debit cards, simply contact your <a href=https://developer.apple.com/apple-pay/payment-platforms/>payment provider</a> to start accepting Apple Pay. If you want to accept Apple Pay on your website or in your app, visit <a href=https://developer.apple.com/apple-pay/>Apple Pay for developers</a>."
}
},
{
"@type": "Question",
"name": "Does my business need any special equipment to accept Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "With Tap to Pay on iPhone, you can use an iPhone to accept contactless payments through an app supported by any of the <a href=https://developer.apple.com/tap-to-pay/>participating payment service providers</a>. No extra terminal or hardware is required. If you already have a payment terminal, contact your payment service provider to find out if it accepts contactless payments."
}
},
{
"@type": "Question",
"name": "How do I let my customers know I accept Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Download the Apple Pay mark to use within email, on your terminal screen, on your website, and in your app. You can also order Apple Pay decals to put on your storefront window and register. <a href=https://developer.apple.com/apple-pay/marketing/Apple-Pay-Mark.zip>Download the decal and guidelines</a> <a href=https://developer.apple.com/apple-pay/marketing/>View online marketing guidelines</a> <a href=https://www.applepaysupplies.com/>Order Apple Pay decals for your store</a> <a href=https://businessconnect.apple.com/>Add Apple Pay to your Maps listing</a>"
}
},
{
"@type": "Question",
"name": "What’s the difference between Apple Cash and Apple Pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Apple Cash is an easy and private way to send and receive money, and it’s built right into iPhone. You can send Apple Cash in Messages, in Wallet, or with Tap to Cash by simply holding your iPhone near someone else’s. And because Apple Cash is a digital card in Wallet, you can spend your Apple Cash in stores, online, and in apps with Apple Pay. Apple Pay enables you to make secure, contactless purchases using your Apple Cash, your Apple Card, and any other credit and debit cards that you add to Wallet. For apps or merchants that don’t accept Apple Pay, use your Apple Cash virtual card number to make your purchase wherever Visa is accepted."
}
}
]
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for wallet.apple.com and domain-level for apple.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to apple.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to wallet.apple.com specifically, ranked by the linker's PageRank. The table shows the top 55; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.