pardot.com
Link authority for pardot.com (registrable domain: pardot.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure pardot.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname pardot.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What pardot.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://pardot.com.
| Title | B2B Marketing Automation Platform | Salesforce |
|---|---|
| Description | Win customers with efficient, scaled, personalized outreach across marketing, sales, and service. |
| OG Title | Grow revenue with marketing and sales alignment on the world's #1 CRM. |
| OG Description | Win customers with efficient, scaled, personalized outreach across marketing, sales, and service. |
| OG Site Name | Salesforce |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Slack | slack |
|---|
| Phones | 18006649073 |
|---|
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Product.
JSON-LD block (7,411 bytes)
{"@context":"https://schema.org","@type":"Product","@id":"https://www.salesforce.com/marketing/b2b-automation/#Product","description":"Deploy an agency of agents across marketing and sales to act as one unified revenue team. From capturing and qualifying leads and accounts to nurturing buyers and accelerating deals with real-time insights, agents help your B2B teams drive more quality pipeline and ensure no lead is left behind.","name":"B2B Marketing Automation Software by Marketing Cloud","image":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/06/marquee-image-720x720-1.webp","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.salesforce.com/marketing/b2b-automation/","url":"https://www.salesforce.com/marketing/b2b-automation/","name":"B2B Marketing Automation Platform | Salesforce","description":"Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.","datePublished":"2023-06-13","dateModified":"2026-06-26"},"subjectOf":{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is B2B marketing automation — and how is Agentforce Marketing different?","acceptedAnswer":{"@type":"Answer","text":"B2B marketing automation helps teams identify, engage, and convert buyers across the lifecycle. Traditional automation relied on rules and triggers. Agentforce Marketing goes further: AI agents understand buyer intent in real time, engage in two-way conversations, adapt content to every individual, and operate across accounts and buying committees 24/7 — so your pipeline never stops generating."}},{"@type":"Question","name":"What is Piper, the AI SDR Agent, and how does it work?","acceptedAnswer":{"@type":"Answer","text":"Piper is the #1 AI SDR agent, part of Agentforce Marketing through the Qualified acquisition. Piper converts high-intent website visitors, form fills, and inbound email leads into pipeline 24/7 — engaging via chat, voice, or video; answering questions; and booking meetings directly on the right rep's calendar. All activity logs automatically in CRM. #1 on G2 in AI SDR Agents, 4.9/5 from 1,500+ reviews. Live in 30–45 days, no SI required."}},{"@type":"Question","name":"How is Piper different from the Agentforce SDR Agent?","acceptedAnswer":{"@type":"Answer","text":"Piper (Qualified) is built for inbound, website-first pipeline generation. The Agentforce SDR Agent is built for outbound pipeline generation from CRM data and lead queues. They're complementary: Piper owns inbound; Agentforce SDR handles outbound. Note: Piper does not run on the Agentforce platform — these are two distinct products."}},{"@type":"Question","name":"Do we need to replace our existing marketing automation tool (HubSpot, Marketo) to use Agentforce Marketing?","acceptedAnswer":{"@type":"Answer","text":"Not necessarily. Piper (Qualified) works natively alongside Marketo, HubSpot, Oracle Eloqua, and Marketing Cloud — no rip and replace needed. For organizations ready to consolidate, Marketing Cloud Next offers a complete replacement with deeper CRM integration and unified AI."}},{"@type":"Question","name":"What are the benefits of B2B marketing automation platforms?","acceptedAnswer":{"@type":"Answer","text":"The benefits of B2B marketing automation platforms are: \n\nScaling buyer engagement across accounts\nAligning revenue teams (marketing, sales, and service) to close deals faster\nGrowing pipeline and proving marketing impact"}},{"@type":"Question","name":"How can B2B marketing automation software help my business?","acceptedAnswer":{"@type":"Answer","text":"B2B marketing automation software can help your business in the following ways:\n\nGenerating and nurturing leads\nDriving marketing and sales alignment\nPrioritizing and converting qualified leads\nManaging marketing campaigns\nExecuting on account-based marketing strategies\nMaximizing marketing ROI"}},{"@type":"Question","name":"How can I choose the right B2B marketing automation platform?","acceptedAnswer":{"@type":"Answer","text":"The right B2B marketing automation platform will:\n\nIntegrate directly into your CRM\nAlign revenue teams (marketing, sales, and service)\nExecute on multiple marketing strategies (e.g., broad-base demand generation and account-based marketing)"}},{"@type":"Question","name":"How does B2B marketing on Salesforce connect marketing and sales into one revenue team?","acceptedAnswer":{"@type":"Answer","text":"Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing — emails opened, content downloaded, Piper conversations, webinar attendance — so every sales conversation picks up where marketing left off, with zero repeat-yourself moments."}},{"@type":"Question","name":"What is Marketing Cloud Next?","acceptedAnswer":{"@type":"Answer","text":"Marketing Cloud Next is Salesforce's complete agentic marketing platform for the entire customer lifecycle — where humans and AI agents work together to plan, create, optimize, and orchestrate adaptive customer experiences. Built natively on the Salesforce platform, it connects data, AI, automation, and engagement so every interaction stays connected and continuously improves."}},{"@type":"Question","name":"What is Marketing Cloud Account Engagement?","acceptedAnswer":{"@type":"Answer","text":"Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered."}},{"@type":"Question","name":"What is the difference between Marketing Cloud Next and Marketing Cloud Engagement and which should I use?","acceptedAnswer":{"@type":"Answer","text":"Marketing Cloud Engagement (formerly Pardot) is Salesforce's established B2B marketing automation platform, purpose-built for lead generation, nurturing, and sales-marketing alignment — deeply integrated with Salesforce CRM objects like Leads, Contacts, and Opportunities. Marketing Cloud Next is the next generation of Salesforce marketing, built natively on the Salesforce platform with Data 360 and Agentforce at its core. Where Account Engagement automates rules-based nurture, Marketing Cloud Next adds AI agents that engage in real two-way conversations, build audiences from plain language, and adapt campaigns continuously — across email, SMS, WhatsApp, and web. The good news: if you're already on Account Engagement, you don't have to choose. Every Account Engagement customer automatically gets access to Agentforce Marketing features through Account Engagement +, with no migration required."}},{"@type":"Question","name":"What is Pardot?","acceptedAnswer":{"@type":"Answer","text":"Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product."}},{"@type":"Question","name":"Is Salesforce Account Engagement the same as Pardot?","acceptedAnswer":{"@type":"Answer","text":"Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot."}}]}}Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for pardot.com and domain-level for pardot.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to pardot.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to pardot.com specifically, ranked by the linker's PageRank. The table shows the top 141; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.