the-b2b.com

		{
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			"@type": "ProfessionalService",
			"name": "THE B2B",
			"url": "https://www.the-b2b.com",
			"logo": "https://www.the-b2b.com/Uploads/B2B_Logo_2C_V2_1.png",
			"description": "B2B Marketing & Sales Advisory for Midmarket Leaders",
			"address": {
				"@type": "PostalAddress",
				"streetAddress": "Frauendorferstr. 20",
				"addressLocality": "Munich",
				"postalCode": "81247",
				"addressCountry": "DE"
			},
			"telephone": "+49-171-4772350",
			"sameAs": [
				"https://www.linkedin.com/company/theb2b/",
				"https://www.linkedin.com/in/thbiedermann",
				"https://www.xing.com/profile/Thomas_Biedermann2"
			],
			"founder": {
				"@type": "Person",
				"name": "Thomas Biedermann",
				"sameAs": [
					"https://www.linkedin.com/in/thbiedermann",
					"https://www.xing.com/profile/Thomas_Biedermann2"
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			},
			"hasOfferCatalog": {
				"@type": "OfferCatalog",
				"name": "B2B Services",
				"itemListElement": [
					{
						"@type": "Offer",
						"itemOffered": {
							"@type": "Service",
							"name": "Strategic Advisory",
							"description": "Positioning and value propositions translated into go to market architecture and KPI governance. Grounded in commercial reality."
						}
					},
					{
						"@type": "Offer",
						"itemOffered": {
							"@type": "Service",
							"name": "Growth Enablement",
							"description": "Demand generation and account based programs designed to retain customers and keep marketing accountable to revenue."
						}
					},
					{
						"@type": "Offer",
						"itemOffered": {
							"@type": "Service",
							"name": "Organisational Empowerment",
							"description": "Operating models and enablement structures that align marketing and sales. Designed to make in-housing sustainable, scalable, and effective."
						}
					},
					{
						"@type": "Offer",
						"itemOffered": {
							"@type": "Service",
							"name": "AI Funnel Systems",
							"description": "Transform internal knowledge into an operational growth system. Built to support sales, qualify demand, and improve pipeline efficiency. Secure by design. GDPR compliant."
						}
					},
					{
						"@type": "Offer",
						"itemOffered": {
							"@type": "Service",
							"name": "Agency Advisory & Academy",
							"description": "Advisory for B2B agencies on positioning, structure, and growth. Team enablement provided through THE B2B Academy when required."
						}
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			}
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		"@type": "FAQPage",
		"mainEntity": [
			{
				"@type": "Question",
				"name": "What is B2B marketing advisory?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "B2B marketing advisory helps organisations align strategy and execution so marketing and sales stay accountable to revenue. We support go to market architecture, demand programs, ABM, and measurement frameworks that stand up in the boardroom."
				}
			},
			{
				"@type": "Question",
				"name": "How is THE B2B different from other agencies?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "We start with advisory and stay accountable to outcomes. Engagements are modular and designed to align marketing and sales as one operating system, with clear ownership, KPIs, and decision logic."
				}
			},
			{
				"@type": "Question",
				"name": "Do you work as an agency or as an advisor?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "We are advisory first. Execution is added where it creates speed, learning, or clarity. In many cases, we enable internal teams or existing agencies rather than replacing them."
				}
			},
			{
				"@type": "Question",
				"name": "Who typically works with THE B2B?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "We work with CMOs, founders, and revenue leaders in Mittelstand companies and enterprise environments. Most engagements start when growth needs structure, alignment, or a reset across marketing and sales."
				}
			},
			{
				"@type": "Question",
				"name": "How do engagements usually start?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "Most engagements begin with a focused diagnostic or advisory sprint. This creates a shared view on priorities, gaps, and next steps before moving into delivery or enablement."
				}
			},
			{
				"@type": "Question",
				"name": "Do you replace internal teams or agencies?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "No. Our role is to strengthen what is already there. We help organisations make better use of their teams, partners, and budgets by improving structure, clarity, and execution logic."
				}
			},
			{
				"@type": "Question",
				"name": "Do you work internationally?",
				"acceptedAnswer": {
					"@type": "Answer",
					"text": "Yes. We are remote first and work across EMEA, AMER, and APAC. On site support is added where alignment, workshops, or leadership decisions require it."
				}
			}
		]
	}