snowplow.io
Link authority for snowplow.io (registrable domain: snowplow.io) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure snowplow.io as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname snowplow.io. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What snowplow.io presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://snowplow.io.
| Title | Customer Context Layer | Snowplow |
|---|---|
| Description | Equip agents with real-time customer context and understand every digital user interaction: human & AI alike. |
| OG Title | Customer Context Layer | Snowplow |
| OG Description | Equip agents with real-time customer context and understand every digital user interaction: human & AI alike. |
| Twitter Title | Customer Context Layer | Snowplow |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Github | snowplow |
|---|---|
| snowplow (business) | |
| Youtube | SnowplowAnalytics |
| Contact pages | https://snowplow.io/contact-us |
|---|---|
| Blog |
https://snowplow.io/blog/what-are-ambient-agents https://snowplow.io/blog |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebPage.
JSON-LD block (892 bytes)
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Customer Context Layer | Snowplow",
"description": "Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.",
"url": "/",
"inLanguage": "en",
"about": {
"@type": "Organization",
"name": "Snowplow",
"description": "Snowplow is the customer context layer for advanced analytics and real-time AI agent decisioning.",
"url": "https://snowplow.io",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/661fd4aa0185c5022e931990/6633399e47ba372620306c24_snowplow-logo-light-purple.svg"
},
"sameAs": [
"https://www.linkedin.com/company/snowplow",
"https://www.youtube.com/@SnowplowAnalytics",
"https://github.com/snowplow/snowplow",
"https://community.snowplow.io/"
]
}
}
JSON-LD block (4,531 bytes)
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Customer Context Infrastructure | Snowplow",
"url": "https://snowplow.io/",
"description": "Equip agents with real-time customer context and understand every digital user interaction: human & AI alike. Snowplow provides real-time customer context by capturing and validating event-level behavioral data for analytics and AI agent decisioning. Snowplow Signals enables teams to act on live behavioral signals to separate human and AI interactions and power agentic experiences.",
"keywords": [
"composable analytics",
"real-time personalization",
"agentic applications",
"customer data infrastructure",
"event architecture",
"behavioral data",
"event tracking",
"AI-ready data",
"data pipeline",
"first-party data",
"product analytics",
"data governance",
"machine learning data",
"AI agent traffic", "AI agents web traffic", "agentic browsers", "AI browser traffic detection", "detect AI agents on websites", "AI agent analytics", "AI agent behavior tracking", "AI agent measurement", "AI agent visibility", "AI agent metrics", "AI-powered search traffic", "AI search attribution", "AI search analytics", "AI-driven web traffic", "non-human web traffic", "bot vs human traffic", "human vs AI traffic", "AI agent attribution", "AI agent conversion tracking", "AI agent optimization", "AI agent discovery optimization", "AI agent user journeys", "real-time AI agent detection", "real-time behavioral data", "event-level behavioral data", "raw event data analytics", "schema-enforced event tracking", "real-time data pipeline", "behavioral data platform", "AI-ready behavioral data", "data foundation for AI", "machine learning training data quality", "ML model data integrity", "AI model training data issues", "digital analytics blind spots", "web analytics blind spots", "GA4 limitations", "GA4 blind spots", "GA4 attribution issues", "Google Analytics AI traffic", "GA4 AI agent traffic", "Adobe Analytics limitations", "black box analytics", "pre-aggregated analytics data", "inflated engagement metrics", "distorted conversion metrics", "false traffic inflation", "AI agent impact on KPIs", "product analytics AI traffic", "experiment contamination AI agents", "AI agent experimentation risk", "AI agent traffic analysis", "AI agent vs human behavior analysis", "separate human and AI analytics", "AI agent personalization", "AI agent experience optimization", "AI agent activation strategies", "AI agent detection models", "custom agent detection models", "edge protection vs analytics", "WAF AI traffic limitations", "web application firewall AI traffic", "blocking AI agents vs measuring", "AI agent visibility strategy", "AI browser attribution loss", "ChatGPT Atlas traffic", "Perplexity Comet traffic", "AI browser referrer loss", "AI browser analytics", "AI browser measurement", "AI browser optimization"
],
"publisher": {
"@type": "Organization",
"name": "Snowplow",
"url": "https://snowplow.io/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/661fd4aa0185c5022e931990/6708f4eaf6dd69f401f2eb8b_snowplow-logo-light-purple.png",
"width": 250,
"height": 60
},
"sameAs": [
"https://www.linkedin.com/company/snowplowanalytics",
"https://github.com/snowplow"
]
},
"mainEntity": {
"@type": "Organization",
"name": "Snowplow",
"url": "https://snowplow.io/",
"description": "Snowplow provides behavioral data infrastructure for collecting, validating, and modeling event-level data in real time, enabling analytics, activation, and AI-ready use cases with full data ownership. With Snowplow Signals, teams can act on live behavioral signals to power personalization, scoring, and agentic AI experiences.",
"foundingDate": "2012",
"sameAs": [
"https://www.linkedin.com/company/snowplowanalytics",
"https://github.com/snowplow"
],
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/661fd4aa0185c5022e931990/6708f4eaf6dd69f401f2eb8b_snowplow-logo-light-purple.png"
},
"address": [
{
"@type": "PostalAddress",
"addressLocality": "London",
"addressCountry": "United Kingdom"
},
{
"@type": "PostalAddress",
"addressLocality": "Boston",
"addressRegion": "MA",
"addressCountry": "United States"
}
]
}
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for snowplow.io and domain-level for snowplow.io with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to snowplow.io (including its subdomains), ranked by the linker's PageRank. The table shows the top 450; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to snowplow.io specifically, ranked by the linker's PageRank. The table shows the top 510; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.