nparallel.com

{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nparallel.com\/","url":"https:\/\/www.nparallel.com\/","name":"Experiential Marketing Agency | NPARALLEL + Atomic Props","isPartOf":{"@id":"https:\/\/www.nparallel.com\/#website"},"about":{"@id":"https:\/\/www.nparallel.com\/#organization"},"primaryImageOfPage":{"@id":"https:\/\/www.nparallel.com\/#primaryimage"},"image":{"@id":"https:\/\/www.nparallel.com\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nparallel.com\/wp-content\/uploads\/2024\/11\/Sustainability_hero-image.jpg","datePublished":"2024-10-29T20:16:15+00:00","dateModified":"2026-06-18T17:29:10+00:00","description":"Award-winning experiential marketing agency creating custom trade show exhibits, 3D billboards & immersive brand experiences with cutting-edge tech.","breadcrumb":{"@id":"https:\/\/www.nparallel.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nparallel.com\/"]}],"video":[{"@id":"https:\/\/www.nparallel.com\/#video"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nparallel.com\/#primaryimage","url":"https:\/\/www.nparallel.com\/wp-content\/uploads\/2024\/11\/Sustainability_hero-image.jpg","contentUrl":"https:\/\/www.nparallel.com\/wp-content\/uploads\/2024\/11\/Sustainability_hero-image.jpg","width":1920,"height":1280,"caption":"NPARALLEL + Atomic Props building"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nparallel.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/www.nparallel.com\/#website","url":"https:\/\/www.nparallel.com\/","name":"NPARALLEL + Atomic Props","description":"","publisher":{"@id":"https:\/\/www.nparallel.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nparallel.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.nparallel.com\/#organization","name":"NPARALLEL + Atomic Props","alternateName":"Atomic Props","url":"https:\/\/www.nparallel.com\/","logo":{"@id":"https:\/\/www.nparallel.com\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.nparallel.com\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/NPARALLELAtomicProps","https:\/\/www.instagram.com\/nparallel.atomicprops\/","https:\/\/www.youtube.com\/@nparallel6546","https:\/\/www.pinterest.com\/nparallelatomicprops\/","https:\/\/www.linkedin.com\/company\/nparallelatomicprops\/"],"description":"NPARALLEL + Atomic Props is a full-service experiential marketing agency that creates brand connections with multi-sensory impact. 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{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What does an experiential marketing agency do?","acceptedAnswer":{"@type":"Answer","text":"An experiential marketing agency designs and produces physical brand experiences: trade show exhibits, brand activations, pop-up environments, interactive installations, and live events. Unlike traditional ad agencies, experiential agencies build tangible environments where audiences interact with a brand in person. At NPARALLEL + Atomic Props, that means handling everything from strategy and creative design through in-house fabrication, technology integration, and on-site installation."}},{"@type":"Question","name":"How much does a custom trade show exhibit cost?","acceptedAnswer":{"@type":"Answer","text":"A 10×10 inline exhibit typically starts between $15,000 and $40,000. A 20×20 island starts around $60,000 to $150,000. Large-scale island exhibits at major shows can exceed $500,000. The right answer depends on booth size, complexity, materials, and whether a custom build or rental is the better fit. We\u2019ll tell you honestly which approach makes sense for your goals and budget."}},{"@type":"Question","name":"What\u2019s the difference between a custom exhibit and a rental?","acceptedAnswer":{"@type":"Answer","text":"A custom exhibit is engineered from scratch to your brand\u2019s specifications: unique structure, custom graphics, purpose-built components. A rental uses modular systems configured to your needs, which reduces cost and lead time. NPARALLEL + Atomic Props offers both. Custom works best for brands with a long-term show strategy and a need for a distinctive presence. Rental is a strong choice for one-off shows, smaller footprints, or brands testing the trade show channel for the first time.\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tCustom Exhibits \u2192\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tExhibit Rentals \u2192"}},{"@type":"Question","name":"How far in advance should you start planning for a trade show?","acceptedAnswer":{"@type":"Answer","text":"For a custom exhibit, plan on 6 to 12 months. For a rental or reconfiguration of an existing property, 3 to 6 months is workable. The earlier you start, the more design options you have and the less you\u2019re paying in rush fees. Deadline calendars for every major show are available in our free exhibitor guides."}},{"@type":"Question","name":"Do you work with brands outside of Minneapolis?","acceptedAnswer":{"@type":"Answer","text":"Yes. Our production facility is in Minneapolis, but our install teams work coast to coast and internationally. We\u2019ve installed on Times Square, at U.S. Bank Stadium, on Hollywood Blvd, at Bridgestone Arena in Nashville, on street corners in Brooklyn and Huntington Beach, and as far as London. The build happens in Minneapolis. The experience happens wherever you need it."}},{"@type":"Question","name":"What industries do you work with?","acceptedAnswer":{"@type":"Answer","text":"We have particular depth in healthcare and medical devices, food and beverage, restaurant and foodservice, manufacturing and heavy equipment, technology, and consumer goods. If your brand exhibits at trade shows or needs a brand activation, we\u2019ve likely built something in your category"}},{"@type":"Question","name":"Can you handle logistics and installation, or just design and fabrication?","acceptedAnswer":{"@type":"Answer","text":"We handle the full project: design, engineering, fabrication, logistics, transportation, on-site installation, asset management between shows, and post-event storage. You don\u2019t need a separate vendor for the install. That\u2019s the whole point."}}]}