newengen.com
Link authority for newengen.com (registrable domain: newengen.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure newengen.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname newengen.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What newengen.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://newengen.com.
| Title | Creative-Led Digital Marketing Agency |
|---|---|
| Description | New Engen is a creative-led digital marketing agency connecting content, media, creators, affiliate, and measurement to help brands drive measurable growth. |
| OG Title | Creative-Led Digital Marketing Agency |
| OG Description | New Engen is a creative-led digital marketing agency connecting content, media, creators, affiliate, and measurement to help brands drive measurable growth. |
| Twitter Title | Creative-Led Digital Marketing Agency |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| new-engen (business) | |
| newengen | |
| newengencreators |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: ProfessionalService, WebSite, FAQPage, WebPage.
JSON-LD block (6,059 bytes)
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"@id": "https://newengen.com/#organization",
"name": "New Engen | Digital Marketing That Drives Impact",
"alternateName": [
"New Engen Inc",
"NewEngen"
],
"url": "https://newengen.com",
"logo": {
"@type": "ImageObject",
"url": "https://newengen.com/logo-gif.gif"
},
"description": "Full-funnel digital marketing agency offering paid media, creative, influencer, affiliate, and measurement services. Proprietary technology platform: LIFT.",
"foundingDate": "2017",
"founder": {
"@type": "Person",
"name": "Justin Hayashi",
"jobTitle": "CEO & Founder",
"url": "https://newengen.com/insights/?author=justin-hayashi"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "100+"
},
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"postalCode": "98103",
"streetAddress": "837 N 34th St",
"addressCountry": "US",
"name": "Seattle HQ"
},
{
"@type": "PostalAddress",
"addressLocality": "Rogers",
"addressRegion": "AR",
"postalCode": "72758",
"streetAddress": "5115 W JB Hunt Drive, Suite 110 & 210",
"addressCountry": "US",
"name": "Northwest Arkansas Office"
},
{
"@type": "PostalAddress",
"addressLocality": "Brooklyn",
"addressRegion": "NY",
"streetAddress": "20 Jay St #432",
"addressCountry": "US",
"name": "Brooklyn Office & Studio"
},
{
"@type": "PostalAddress",
"addressLocality": "Manhattan Beach",
"addressRegion": "CA",
"postalCode": "90266",
"streetAddress": "324 21st St",
"addressCountry": "US",
"name": "Manhattan Beach Studio"
}
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Business Inquiries",
"url": "https://newengen.com/contact/"
},
"sameAs": [
"https://www.linkedin.com/company/new-engen/",
"https://www.facebook.com/newengen/",
"https://www.instagram.com/newengencreators/"
],
"areaServed": "US",
"knowsAbout": [
"Performance Marketing",
"Paid Social Media",
"Paid Search Marketing",
"Affiliate Marketing",
"Influencer Marketing",
"Creator Marketing",
"Marketing Measurement",
"Incrementality Testing",
"Marketing Mix Modeling",
"Full-Funnel Marketing",
"TikTok Advertising",
"Meta Advertising",
"Connected TV Advertising",
"Retail Media Networks",
"Creative Strategy",
"Strategic Marketing Consulting"
],
"award": [
"Digiday Most Innovative Agency 2025",
"U.S. Agency Awards Marketing Agency of the Year 2025",
"U.S. Agency Awards Independent Agency of the Year 2025",
"Adweek Fastest Growing Agencies Top 5 Large Agency (2023-2025)",
"Ad Age Best Places to Work 2026",
"Inc. 5000 Fastest Growing Private Companies (4x honoree)",
"Google Premier Partner of the Year Finalist 2022",
"Snapchat Agency Partner"
],
"brand": [
{
"@type": "Brand",
"name": "LIFT",
"description": "Proprietary marketing technology platform combining always-on MMM, incrementality measurement, and AI-powered media optimization."
},
{
"@type": "Brand",
"name": "Acorn Creator Suite",
"description": "Creator sourcing and campaign management platform with paid amplification and retail media network integration."
},
{
"@type": "Brand",
"name": "Donut Studios",
"description": "In-house creative production studio in Brooklyn and Manhattan Beach for short-form video, hi-fi video, statics, landing pages, and photography."
},
{
"@type": "Brand",
"name": "RippleAI",
"description": "AI-powered halo-effect quantification tool measuring cross-channel attribution within New Engen's Measurement Flywheel."
},
{
"@type": "Brand",
"name": "Metaplier",
"description": "Proprietary bid multiplier developed by New Engen for Meta ASC campaigns."
}
],
"member": [
{
"@type": "Person",
"name": "Justin Hayashi",
"jobTitle": "CEO & Founder"
},
{
"@type": "Person",
"name": "Jon White",
"jobTitle": "President"
},
{
"@type": "Person",
"name": "Alice Woo",
"jobTitle": "Chief Creative Officer"
},
{
"@type": "Person",
"name": "Caroline Levere",
"jobTitle": "SVP of Performance Creator"
},
{
"@type": "Person",
"name": "Cindy Arthur",
"jobTitle": "General Manager, Digital Marketing"
},
{
"@type": "Person",
"name": "Brian Kim",
"jobTitle": "Managing Partner, Disruptors"
},
{
"@type": "Person",
"name": "Tina Chong",
"jobTitle": "VP, Finance"
},
{
"@type": "Person",
"name": "Kevin Goodwin",
"jobTitle": "SVP of Strategy & Growth"
},
{
"@type": "Person",
"name": "Candice Gray",
"jobTitle": "VP, Brand Commerce, Influencer"
},
{
"@type": "Person",
"name": "Michael Goodwin",
"jobTitle": "VP, Strategic Operations & Corporate Development"
},
{
"@type": "Person",
"name": "Ashley Hill",
"jobTitle": "VP, Affiliate"
},
{
"@type": "Person",
"name": "Shannon Hill",
"jobTitle": "VP, Marketing"
},
{
"@type": "Person",
"name": "Hunter Poole",
"jobTitle": "VP, Brand Partnerships, Influencer"
},
{
"@type": "Person",
"name": "Conor Skea",
"jobTitle": "VP, Growth"
},
{
"@type": "Person",
"name": "Steve Tazic",
"jobTitle": "VP, Technology & Affiliate Operations"
},
{
"@type": "Person",
"name": "Sabeeka Dar",
"jobTitle": "Senior Director, Strategic Partnerships"
},
{
"@type": "Person",
"name": "Henry Prevette",
"jobTitle": "Senior Director, Partnerships"
}
]
}JSON-LD block (360 bytes)
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "New Engen",
"url": "https://newengen.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://newengen.com/insights?search={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}JSON-LD block (5,935 bytes)
{"@context":"https://schema.org","@type":"FAQPage","@id":"https://newengen.com/#faq","mainEntity":[{"@type":"Question","name":"What is New Engen?","acceptedAnswer":{"@type":"Answer","text":"New Engen is a full-funnel digital marketing agency headquartered in Seattle that drives impact across every stage of the customer journey through strategy, media, creative, and measurement services. Founded by CEO Justin Hayashi, the agency has offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach."}},{"@type":"Question","name":"What services does New Engen offer?","acceptedAnswer":{"@type":"Answer","text":"New Engen offers five core service areas: Strategy (market research, competitive intelligence, media planning), Media (paid search, paid social, display, video, audio, affiliate, creator, retail media, SEO), Creative (short-form video, hi-fi video, static assets, landing pages, photography through Donut Studios), Measurement (Marketing Mix Modeling, incrementality testing, RippleAI, the LIFT platform), and Retail Marketing (retail media, creator/affiliate partnerships, shopper content, commerce intelligence)."}},{"@type":"Question","name":"What is the LIFT platform?","acceptedAnswer":{"@type":"Answer","text":"LIFT is New Engen's proprietary AI-powered marketing platform that provides cross-channel measurement, creative intelligence, data integration, and optimization. It integrates with Google Ads, Meta, TikTok, Microsoft Advertising, Criteo, Amazon Ads, Walmart Connect, The Trade Desk, Kroger, and Roundel."}},{"@type":"Question","name":"What is Acorn Creator Suite?","acceptedAnswer":{"@type":"Answer","text":"Acorn Creator Suite is New Engen's comprehensive creator marketing platform connecting brands with 7 million+ vetted creator profiles across Macro, Mega, Power Middle, and Micro tiers. With 1,700+ campaigns completed and a 96%+ client retention rate, it provides end-to-end campaign management from creator recruitment through performance tracking."}},{"@type":"Question","name":"What is Donut Studios?","acceptedAnswer":{"@type":"Answer","text":"Donut Studios is New Engen's in-house performance creative studio that produces strategic, audience-centered short-form video and content. It operates with an experimental mindset, agile execution, and full-funnel thinking to deliver data-optimized creative assets that perform and convert."}},{"@type":"Question","name":"What is RippleAI?","acceptedAnswer":{"@type":"Answer","text":"RippleAI is New Engen's proprietary algorithm that quantifies the halo effects of media investment across channels, measuring how spending on one channel influences performance on others beyond what traditional attribution models capture."}},{"@type":"Question","name":"What is Trend Chef?","acceptedAnswer":{"@type":"Answer","text":"Trend Chef is a free AI-powered tool created by New Engen that helps marketers, brands, and creators generate TikTok content ideas based on current trends. Users select a trending format, input their brand context and preferred tone, and receive tailored video concepts ready to execute."}},{"@type":"Question","name":"What industries does New Engen serve?","acceptedAnswer":{"@type":"Answer","text":"New Engen serves brands across Fashion & Apparel, Health & Wellness, Food & Beverage, Consumer Packaged Goods (CPG), Outdoor & Active Lifestyle, Beauty, Ecommerce, Entertainment, and Financial Services."}},{"@type":"Question","name":"Who are New Engen's notable clients?","acceptedAnswer":{"@type":"Answer","text":"New Engen has worked with Altra, Arrae, Coca-Cola, Cotopaxi, dpHUE, Everlane, Jockey, Khaite, Kin Insurance, MeUndies, Mondelez, MUD\\WTR, Neutrogena, Nordstrom, Ocean Spray, OREO, Prose, Saratoga Spring Water, SeatGeek, YITTY, and Zazzle."}},{"@type":"Question","name":"Where are New Engen's offices located?","acceptedAnswer":{"@type":"Answer","text":"New Engen is headquartered at 837 N 34th St, Seattle, WA 98103. Additional offices are in Northwest Arkansas (5115 W JB Hunt Drive, Rogers, AR 72758), Brooklyn (20 Jay St #432, Brooklyn, NY), and Manhattan Beach (324 21st St, Manhattan Beach, CA 90266)."}},{"@type":"Question","name":"What advertising channels does New Engen manage?","acceptedAnswer":{"@type":"Answer","text":"New Engen manages paid search (Google, Bing), paid social (Meta, TikTok, Pinterest, Snapchat, Reddit), display (programmatic, DOOH, native), video (online video, CTV, YouTube), audio (streaming, podcasts), affiliate marketing, creator/influencer partnerships, retail media (Walmart Connect, Amazon Ads, Kroger, Roundel), and SEO."}},{"@type":"Question","name":"What is New Engen's 4 I's methodology?","acceptedAnswer":{"@type":"Answer","text":"The 4 I's methodology is New Engen's structured approach to every engagement: Immerse (deep dive into business objectives and customer behavior), Inspire (uncover insights through research and data), Implement (execute media and creative strategies grounded in insights), and Impact (measure results, extract learnings, and optimize for growth)."}},{"@type":"Question","name":"Did New Engen acquire Grapevine?","acceptedAnswer":{"@type":"Answer","text":"Yes, New Engen acquired Grapevine, a creator-focused performance content network with 700+ creators, to expand its creator-led paid social capabilities. Grapevine founder Caroline Levere joined as SVP of Performance Creator."}},{"@type":"Question","name":"What awards has New Engen won?","acceptedAnswer":{"@type":"Answer","text":"New Engen has been recognized with the Digiday Most Innovative Agency Award (2025), U.S. Agency Awards Marketing Agency of the Year and Independent Agency of the Year (2025), Adweek Fastest Growing Agencies Top 5 Large Agency (three consecutive years), Ad Age Best Places to Work (2026), Inc. 5000 Fastest Growing Private Companies (four-time honoree), Google Premier Partner of the Year Finalist (2022), and Snapchat Agency Partner designation."}}]}JSON-LD block (413 bytes)
{
"@context": "https://schema.org",
"@type": "WebPage",
"description": "New Engen is a creative-led digital marketing agency connecting content, media, creators, affiliate, and measurement to help brands drive measurable growth.",
"url": "https://newengen.com",
"image": {
"@type": "ImageObject",
"url": "https://www.datocms-assets.com/151374/1741982996-ne-wallpaper-radiate-3840x2160.jpg"
}
}Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for newengen.com and domain-level for newengen.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to newengen.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 124; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to newengen.com specifically, ranked by the linker's PageRank. The table shows the top 84; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.